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Renault and Nissan: A Marriage of Reason

Published 01 Mar 2001
Reference 4928
Topic Strategy
Region Asia
popular
Prizes & Awards

2007 ecch Best-selling Case in Strategy and General Management

2004 ecch Best-selling Case in Strategy and General Management

2003 ecch Best-selling Case in Strategy and General Management

2002 ecch Best-selling Case in Strategy and General Management

Summary

In 1999 Renault acquired 36.8% of Nissan, the Japanese troubled car manufacturer. This case describes the successful integration process that leads to the recovery of Nissan.

Teaching objectives

Teaching objectives include: (1) strategic alliances and acquisitions; (2) the rationale for global alliances; and (3) integrating acquisitions.

Keywords
  • Strategic alliances
  • Acquisitions
  • Integrating acquisitions
  • Asian business
  • Japan
  • Global strategies. RD0101