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Renault and Nissan: A Marriage of Reason

By Philippe Lasserre,  Anne-Claire Flament,  Sumie Fujimura,  Pierre Nilles
Published 01 Mar 2001
Reference 4928
Topic Strategy
Industry Automotive,  Transportation/Trucking/Railroad
Region Asia
Length 16 page(s)
Language English
Inspection copy
Teaching note
6.00
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Prizes & Awards

2007 The Case Centre Best-selling Case in the Category 'Strategy and General Management'

2004 The Case Centre Best-selling Case in the Category 'Strategy and General Management'

2003 The Case Centre Best-selling Case in the Category 'Strategy and General Management'

2002 The Case Centre Best-selling Case in the Category 'Strategy and General Management'

Summary

In 1999 Renault acquired 36.8% of Nissan, the Japanese troubled car manufacturer. This case describes the successful integration process that leads to the recovery of Nissan.

Teaching objectives

Teaching objectives include: (1) strategic alliances and acquisitions; (2) the rationale for global alliances; and (3) integrating acquisitions.

Keywords
  • Strategic alliances
  • Acquisitions
  • Integrating acquisitions
  • Asian business
  • Japan
  • Global strategies. RD0101
Related case to use with this case
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Renault and Nissan - A Marriage of Reason (Chinese)

By  Philippe Lasserre

    Add to cart
    About the authors
    Lasserre

    Philippe Lasserre

    Emeritus Professor of Strategy and Asian Business

    Anne-Claire Flament

    Sumie Fujimura

    Pierre Nilles


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