- Your selection
- Clear all
- Europe x
- With Teaching Note x
- Marketing x
58 cases found.
This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.
- By
Reference 6640
Published 19 Apr 2022
Topic Marketing
Region Europe
Industry Food and Beverages Production
This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.
In October 2012, Dmitry Kuznetsov was appointed Country Marketing Director for Google Russia (Google RU). His primary objective was to propel Google RU ahead of the local champion Yandex, to the number one position in the Russian internet search market, leveraging Google’s digital intelligence and analytics products to win clients in a B2B setting.
- By
Reference 6557
Published 18 Feb 2020
Topic Marketing
Region Europe
Industry Computer Networking
In October 2012, Dmitry Kuznetsov was appointed Country Marketing Director for Google Russia (Google RU). His primary objective was to propel Google RU ahead of the local champion Yandex, to the number one position in the Russian internet search market, leveraging Google’s digital intelligence and analytics products to win clients in a B2B setting.
The case goes back in time to the ‘golden age’ of Absolut when contemporary artists like Andy Warhol and Keith Haring painted the unusual bottle to the amazement of the global arts community. The nearly accidental collaboration with artists in the glorious years turned the brand into a must-have aspirational drink to be consumed at chic bars and art fairs.
- By
Reference 6375
Published 26 Mar 2018
Topic Marketing
Region Europe
Industry Wholesale, Food and Beverages Production
The case goes back in time to the ‘golden age’ of Absolut when contemporary artists like Andy Warhol and Keith Haring painted the unusual bottle to the amazement of the global arts community. The nearly accidental collaboration with artists in the glorious years turned the brand into a must-have aspirational drink to be consumed at chic bars and art fairs.
After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
- By
Reference 6317
Published 06 Jun 2018
Topic Marketing
Region Europe
Industry Dairy, Food and Beverages Production
After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
The case describes how Spanish entrepreneurs Daniel González de Vega and Javier Arroyo founded Smartick with the aim of tackling the poor level of math education in their native Spain. Smartick is a self-financed enterprise that combines social impact with profitability.
- By
Reference 6289
Published 29 Mar 2017
Topic Marketing
Region Europe
Industry E-Learning
The case describes how Spanish entrepreneurs Daniel González de Vega and Javier Arroyo founded Smartick with the aim of tackling the poor level of math education in their native Spain. Smartick is a self-financed enterprise that combines social impact with profitability.
This series of cases follows the changing relationship between Verbeek's Industrial Packaging Division with TotPet, a major French oil company, after TotPet launched a supply chain rationalization effort. As the only truly international supplier of oil drums, Verbeek assured its customers of quality, proximity and continuity of supply, while at the same time handling sales relationships locally.
- By
Reference 6037
Published 20 Dec 2013
Topic Marketing
Region Europe
Industry Logistics and Supply Chain
This series of cases follows the changing relationship between Verbeek's Industrial Packaging Division with TotPet, a major French oil company, after TotPet launched a supply chain rationalization effort. As the only truly international supplier of oil drums, Verbeek assured its customers of quality, proximity and continuity of supply, while at the same time handling sales relationships locally.
This series of cases follows the changing relationship between Verbeek's Industrial Packaging Division with TotPet, a major French oil company, after TotPet launched a supply chain rationalization effort. As the only truly international supplier of oil drums, Verbeek assured its customers of quality, proximity and continuity of supply, while at the same time handling sales relationships locally.
- By
Reference 6037
Published 20 Dec 2013
Topic Marketing
Region Europe
Industry Logistics and Supply Chain
This series of cases follows the changing relationship between Verbeek's Industrial Packaging Division with TotPet, a major French oil company, after TotPet launched a supply chain rationalization effort. As the only truly international supplier of oil drums, Verbeek assured its customers of quality, proximity and continuity of supply, while at the same time handling sales relationships locally.
This series of cases follows the changing relationship between Verbeek's Industrial Packaging Division with TotPet, a major French oil company, after TotPet launched a supply chain rationalization effort. As the only truly international supplier of oil drums, Verbeek assured its customers of quality, proximity and continuity of supply, while at the same time handling sales relationships locally.
- By
Reference 6037
Published 20 Dec 2013
Topic Marketing
Region Europe
Industry Logistics and Supply Chain
This series of cases follows the changing relationship between Verbeek's Industrial Packaging Division with TotPet, a major French oil company, after TotPet launched a supply chain rationalization effort. As the only truly international supplier of oil drums, Verbeek assured its customers of quality, proximity and continuity of supply, while at the same time handling sales relationships locally.
This series of cases follows the changing relationship between Verbeek's Industrial Packaging Division with TotPet, a major French oil company, after TotPet launched a supply chain rationalization effort. As the only truly international supplier of oil drums, Verbeek assured its customers of quality, proximity and continuity of supply, while at the same time handling sales relationships locally.
- By
Reference 6037
Published 20 Dec 2013
Topic Marketing
Region Europe
Industry Logistics and Supply Chain
This series of cases follows the changing relationship between Verbeek's Industrial Packaging Division with TotPet, a major French oil company, after TotPet launched a supply chain rationalization effort. As the only truly international supplier of oil drums, Verbeek assured its customers of quality, proximity and continuity of supply, while at the same time handling sales relationships locally.
This series of cases follows the changing relationship between Verbeek's Industrial Packaging Division with TotPet, a major French oil company, after TotPet launched a supply chain rationalization effort. As the only truly international supplier of oil drums, Verbeek assured its customers of quality, proximity and continuity of supply, while at the same time handling sales relationships locally.
- By
Reference 6037
Published 20 Dec 2013
Topic Marketing
Region Europe
Industry Logistics and Supply Chain
This series of cases follows the changing relationship between Verbeek's Industrial Packaging Division with TotPet, a major French oil company, after TotPet launched a supply chain rationalization effort. As the only truly international supplier of oil drums, Verbeek assured its customers of quality, proximity and continuity of supply, while at the same time handling sales relationships locally.
Google Street View (GSV) is a feature of Google’s mapping products where users zoom in on street maps to see panoramic photographs of streets. It launched in 2007 in the US, and in France in 2008. This case describes the campaigns Google ran in 2008 to introduce GSV in France.
- By
Reference 5798
Published 20 Apr 2011
Topic Marketing
Region Europe
Industry Information Technology and Services
Google Street View (GSV) is a feature of Google’s mapping products where users zoom in on street maps to see panoramic photographs of streets. It launched in 2007 in the US, and in France in 2008. This case describes the campaigns Google ran in 2008 to introduce GSV in France.
The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.
- By
Reference 5757
Published 25 Mar 2014
Topic Marketing
Region Europe
Industry Food and Beverages Production
The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.