Andrew T. Stephen

The Ford Fiesta Movement was a social media campaign run by Ford in the U.S. during 2009 to generate buzz for the upcoming launch of the 2011 Fiesta sub-compact car. This case examines the campaign's performance and asks what marketers should do thereafter to convert interested consumers into buyers.

Published 03 Jul 2017

Reference 5664

Topic Marketing

Region North America

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Google Street View (GSV) is a feature of Google’s mapping products where users zoom in on street maps to see panoramic photographs of streets. It launched in 2007 in the US, and in France in 2008. This case describes the campaigns Google ran in 2008 to introduce GSV in France.

Published 20 Apr 2011

Reference 5798

Topic Marketing

Region Europe

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This case describes a viral marketing campaign run by a company called SheSpeaks (New York) for OPI, one of the world's leading brands in nail lacquer. OPI launches a new and innovative nail lacquer product, "Nic's Sticks", using viral marketing and traditional advertising.

Published 29 Nov 2010

Reference 5745

Topic Marketing

Region North America

View case
The Ford Fiesta Movement was a social media campaign run by Ford in the U.S. during 2009 to generate buzz for the upcoming launch of the 2011 Fiesta sub-compact car. This case examines the campaign's performance and asks what marketers should do thereafter to convert interested consumers into buyers.

Published 25 Jan 2010

Reference 5664

Topic Marketing

Region North America

View case
Google Street View (GSV) is a feature of Google’s mapping products where users zoom in on street maps to see panoramic photographs of streets. It launched in 2007 in the US, and in France in 2008. This case describes the campaigns Google ran in 2008 to introduce GSV in France.

Published 20 Apr 2011

Reference 5798

Topic Marketing

Region Europe

View case