Andrew T. Stephen

Ford Fiesta Movement: Using Social Media and Viral Marketing to Launch Ford's Global Car in the United States (Portuguese)

By  Andrew T. Stephen
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The Ford Fiesta Movement was a social media campaign run by Ford in the U.S. during 2009 to generate buzz for the upcoming launch of the 2011 Fiesta sub-compact car. This case examines the campaign's performance and asks what marketers should do thereafter to convert interested consumers into buyers.

    Published 03 Jul 2017

    Reference 5664

    Topic Marketing

    Region North America

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    Ford Fiesta Movement: Using Social Media and Viral Marketing to Launch Ford's Global Car in the United States (Portuguese)

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    The Ford Fiesta Movement was a social media campaign run by Ford in the U.S. during 2009 to generate buzz for the upcoming launch of the 2011 Fiesta sub-compact car. This case examines the campaign's performance and asks what marketers should do thereafter to convert interested consumers into buyers.
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      Google Street View in France (A): Building Buzz for a New Product Launch

      By  Andrew T. Stephen,  Carina Molitor
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      Google Street View (GSV) is a feature of Google’s mapping products where users zoom in on street maps to see panoramic photographs of streets. It launched in 2007 in the US, and in France in 2008. This case describes the campaigns Google ran in 2008 to introduce GSV in France.

        Published 20 Apr 2011

        Reference 5798

        Topic Marketing

        Industry Information Technology and Services

        Region Europe

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        Google Street View in France (A): Building Buzz for a New Product Launch

        Add to cart extra
        Google Street View (GSV) is a feature of Google’s mapping products where users zoom in on street maps to see panoramic photographs of streets. It launched in 2007 in the US, and in France in 2008. This case describes the campaigns Google ran in 2008 to introduce GSV in France.
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          Nicole Nic’s Sticks by OPI: Results from a Field Experiment Using Traditional Media and Viral Marketing to Launch a New Nail Lacquer Product

          By  Andrew T. Stephen
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          This case describes a viral marketing campaign run by a company called SheSpeaks (New York) for OPI, one of the world's leading brands in nail lacquer. OPI launches a new and innovative nail lacquer product, "Nic's Sticks", using viral marketing and traditional advertising.

            Published 29 Nov 2010

            Reference 5745

            Topic Marketing

            Region North America

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            Nicole Nic’s Sticks by OPI: Results from a Field Experiment Using Traditional Media and Viral Marketing to Launch a New Nail Lacquer Product

            Add to cart
            This case describes a viral marketing campaign run by a company called SheSpeaks (New York) for OPI, one of the world's leading brands in nail lacquer. OPI launches a new and innovative nail lacquer product, "Nic's Sticks", using viral marketing and traditional advertising.
              View case

              Ford Fiesta Movement: Using Social Media and Viral Marketing to Launch Ford's Global Car in the United States

              By  Andrew T. Stephen
              Add to cart popular award
              The Ford Fiesta Movement was a social media campaign run by Ford in the U.S. during 2009 to generate buzz for the upcoming launch of the 2011 Fiesta sub-compact car. This case examines the campaign's performance and asks what marketers should do thereafter to convert interested consumers into buyers.

                Published 25 Jan 2010

                Reference 5664

                Topic Marketing

                Region North America

                View case

                Ford Fiesta Movement: Using Social Media and Viral Marketing to Launch Ford's Global Car in the United States

                Add to cart popular award
                The Ford Fiesta Movement was a social media campaign run by Ford in the U.S. during 2009 to generate buzz for the upcoming launch of the 2011 Fiesta sub-compact car. This case examines the campaign's performance and asks what marketers should do thereafter to convert interested consumers into buyers.
                  View case

                  Google Street View in France (A): Building Buzz for a New Product Launch

                  By  Andrew T. Stephen,  Carina Molitor
                  Add to cart extra
                  Google Street View (GSV) is a feature of Google’s mapping products where users zoom in on street maps to see panoramic photographs of streets. It launched in 2007 in the US, and in France in 2008. This case describes the campaigns Google ran in 2008 to introduce GSV in France.

                    Published 20 Apr 2011

                    Reference 5798

                    Topic Marketing

                    Industry Information Technology and Services

                    Region Europe

                    View case

                    Google Street View in France (A): Building Buzz for a New Product Launch

                    Add to cart extra
                    Google Street View (GSV) is a feature of Google’s mapping products where users zoom in on street maps to see panoramic photographs of streets. It launched in 2007 in the US, and in France in 2008. This case describes the campaigns Google ran in 2008 to introduce GSV in France.
                      View case