Katrina Bens

Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris (French)

By  David Dubois,  Katrina Bens
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The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.

    Published 03 Dec 2015

    Reference 6060

    Topic Marketing

    Region Global

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    Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris (French)

    Add to cart extra
    The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
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      Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

      By  David Dubois,  Katrina Bens
      Add to cart popular award extra
      The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.

        Published 23 Jun 2014

        Reference 6060

        Topic Marketing

        Industry Apparel and Fashion

        Region Global

        View case

        Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

        Add to cart popular award extra
        The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
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          Verbeek Packaging Worldwide (A): The TotPet France Account

          By  David Weinstein,  Alain Debenedetti,  Katrina Bens
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          This series of cases follows the changing relationship between Verbeek's Industrial Packaging Division with TotPet, a major French oil company, after TotPet launched a supply chain rationalization effort. As the only truly international supplier of oil drums, Verbeek assured its customers of quality, proximity and continuity of supply, while at the same time handling sales relationships locally.

            Published 20 Dec 2013

            Reference 6037

            Topic Marketing

            Industry Logistics and Supply Chain,  Packaging and Containers

            Region Europe

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            Verbeek Packaging Worldwide (A): The TotPet France Account

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            This series of cases follows the changing relationship between Verbeek's Industrial Packaging Division with TotPet, a major French oil company, after TotPet launched a supply chain rationalization effort. As the only truly international supplier of oil drums, Verbeek assured its customers of quality, proximity and continuity of supply, while at the same time handling sales relationships locally.
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              Verbeek Packaging Worldwide (B): The TotPet France Account

              By  David Weinstein,  Alain Debenedetti,  Katrina Bens
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              This series of cases follows the changing relationship between Verbeek's Industrial Packaging Division with TotPet, a major French oil company, after TotPet launched a supply chain rationalization effort. As the only truly international supplier of oil drums, Verbeek assured its customers of quality, proximity and continuity of supply, while at the same time handling sales relationships locally.

                Published 20 Dec 2013

                Reference 6037

                Topic Marketing

                Industry Logistics and Supply Chain,  Packaging and Containers

                Region Europe

                View case

                Verbeek Packaging Worldwide (B): The TotPet France Account

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                This series of cases follows the changing relationship between Verbeek's Industrial Packaging Division with TotPet, a major French oil company, after TotPet launched a supply chain rationalization effort. As the only truly international supplier of oil drums, Verbeek assured its customers of quality, proximity and continuity of supply, while at the same time handling sales relationships locally.
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                  Verbeek Packaging Worldwide (C): The TotPet France Account

                  By  David Weinstein,  Alain Debenedetti,  Katrina Bens
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                  This series of cases follows the changing relationship between Verbeek's Industrial Packaging Division with TotPet, a major French oil company, after TotPet launched a supply chain rationalization effort. As the only truly international supplier of oil drums, Verbeek assured its customers of quality, proximity and continuity of supply, while at the same time handling sales relationships locally.

                    Published 20 Dec 2013

                    Reference 6037

                    Topic Marketing

                    Industry Logistics and Supply Chain,  Packaging and Containers

                    Region Europe

                    View case

                    Verbeek Packaging Worldwide (C): The TotPet France Account

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                    This series of cases follows the changing relationship between Verbeek's Industrial Packaging Division with TotPet, a major French oil company, after TotPet launched a supply chain rationalization effort. As the only truly international supplier of oil drums, Verbeek assured its customers of quality, proximity and continuity of supply, while at the same time handling sales relationships locally.
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                      Verbeek Packaging Worldwide (D): The TotPet France Account

                      By  David Weinstein,  Alain Debenedetti,  Katrina Bens
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                      This series of cases follows the changing relationship between Verbeek's Industrial Packaging Division with TotPet, a major French oil company, after TotPet launched a supply chain rationalization effort. As the only truly international supplier of oil drums, Verbeek assured its customers of quality, proximity and continuity of supply, while at the same time handling sales relationships locally.

                        Published 20 Dec 2013

                        Reference 6037

                        Topic Marketing

                        Industry Logistics and Supply Chain,  Packaging and Containers

                        Region Europe

                        View case

                        Verbeek Packaging Worldwide (D): The TotPet France Account

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                        This series of cases follows the changing relationship between Verbeek's Industrial Packaging Division with TotPet, a major French oil company, after TotPet launched a supply chain rationalization effort. As the only truly international supplier of oil drums, Verbeek assured its customers of quality, proximity and continuity of supply, while at the same time handling sales relationships locally.
                          View case

                          Verbeek Packaging Worldwide (E): The TotPet France Account

                          By  David Weinstein,  Alain Debenedetti,  Katrina Bens
                          Add to cart
                          This series of cases follows the changing relationship between Verbeek's Industrial Packaging Division with TotPet, a major French oil company, after TotPet launched a supply chain rationalization effort. As the only truly international supplier of oil drums, Verbeek assured its customers of quality, proximity and continuity of supply, while at the same time handling sales relationships locally.

                            Published 20 Dec 2013

                            Reference 6037

                            Topic Marketing

                            Industry Logistics and Supply Chain,  Packaging and Containers

                            Region Europe

                            View case

                            Verbeek Packaging Worldwide (E): The TotPet France Account

                            Add to cart
                            This series of cases follows the changing relationship between Verbeek's Industrial Packaging Division with TotPet, a major French oil company, after TotPet launched a supply chain rationalization effort. As the only truly international supplier of oil drums, Verbeek assured its customers of quality, proximity and continuity of supply, while at the same time handling sales relationships locally.
                              View case

                              Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                              By  David Dubois,  Katrina Bens
                              Add to cart popular award extra
                              The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.

                                Published 23 Jun 2014

                                Reference 6060

                                Topic Marketing

                                Industry Apparel and Fashion

                                Region Global

                                View case

                                Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

                                Add to cart popular award extra
                                The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
                                  View case