Hernan A. Bruno

Akita Injection Moulding Systems: The Lost Sale

By  Markus Christen,  Hernan A. Bruno
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Akita, a global manufacturer of injection-molding machines and provider of associated services, lost the sale of a large machine of over 5,000 tons to Fortune Precise Plastic Technology (FPPT) in China.

    Published 21 Apr 2017

    Reference 5657

    Topic Marketing

    Industry Machinery

    Region Asia

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    Akita Injection Moulding Systems: The Lost Sale

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    Akita, a global manufacturer of injection-molding machines and provider of associated services, lost the sale of a large machine of over 5,000 tons to Fortune Precise Plastic Technology (FPPT) in China.
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      GE Oil & Gas: Innovating in the Centrifugal Compressor Industry with a High Pressure Ratio Compressor

      By  Joerg Niessing,  Brian Henry,  Hernan A. Bruno
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      The case highlights the role of innovation in the conservative oil and gas industry. A team of Italian engineers in the turbomachinery solutions unit in GE Oil & Gas division, based in Florence, build a centrifugal compressor that is half the weight and a third of the size of a traditional compressor.

        Published 24 Jun 2016

        Reference 6197

        Topic Marketing

        Industry Oil & Energy

        Region Europe

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        GE Oil & Gas: Innovating in the Centrifugal Compressor Industry with a High Pressure Ratio Compressor

        Add to cart
        The case highlights the role of innovation in the conservative oil and gas industry. A team of Italian engineers in the turbomachinery solutions unit in GE Oil & Gas division, based in Florence, build a centrifugal compressor that is half the weight and a third of the size of a traditional compressor.
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          Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants (French)

          By  Hernan A. Bruno,  Hilke Plassmann
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          The case illustrates the challenges faced by entrepreneurs launching a new product in an highly competitive market with limited resources. The case is set in 2005 and puts the student in the shoes of Michel and Augustin.

            Published 30 Jun 2015

            Reference 5757

            Topic Marketing

            Industry Food and Beverages Production

            Region Europe

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            Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants (French)

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            The case illustrates the challenges faced by entrepreneurs launching a new product in an highly competitive market with limited resources. The case is set in 2005 and puts the student in the shoes of Michel and Augustin.
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              Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

              By  Hernan A. Bruno,  Hilke Plassmann
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              The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.

                Published 25 Mar 2014

                Reference 5757

                Topic Marketing

                Industry Food and Beverages Production

                Region Europe

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                Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

                Add to cart popular award extra
                The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.
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                  Archibald's Black & Decker (A): Solving a Classic Marketing Problem in the Power Tools Division

                  By  Hernan A. Bruno,  Markus Christen,  Hilke Plassmann
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                  Having turned around the financial performance of Black & Decker, CEO Nolan Archibald faces a significant decline in market share in one customer segment for its flagship product, power tools, as a result of strong competition from Makita, a Japanese manufacturer. Does this problem require a change to an otherwise successful brand?

                    Published 26 Aug 2013

                    Reference 5641

                    Topic Marketing

                    Industry Marketing and Advertising

                    Region Global

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                    Archibald's Black & Decker (A): Solving a Classic Marketing Problem in the Power Tools Division

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                    Having turned around the financial performance of Black & Decker, CEO Nolan Archibald faces a significant decline in market share in one customer segment for its flagship product, power tools, as a result of strong competition from Makita, a Japanese manufacturer. Does this problem require a change to an otherwise successful brand?
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                      Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

                      By  Hernan A. Bruno,  Hilke Plassmann
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                      The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.

                        Published 25 Mar 2014

                        Reference 5757

                        Topic Marketing

                        Industry Food and Beverages Production

                        Region Europe

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                        Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

                        Add to cart popular award extra
                        The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.
                          View case