20 cases found.
The credit card unit of a commercial bank needs to come up with a data-driven model to predict which credit customers will default.
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Reference 6722
Published 11 Jan 2022
Topic Economics & Finance
Region Asia
Industry Banking
The credit card unit of a commercial bank needs to come up with a data-driven model to predict which credit customers will default.
The case describes the journey of a large European energy company as it develops data and artificial intelligence (AI) capabilities. It covers the related organizational changes, technology investments, talent development, and external partnerships. More broadly, it provides an illustration of how AI and technology are impacting the energy sector and enabling the energy transition.
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Reference 6708
Published 12 Jan 2022
Region Europe
Industry Electrical/Electronic Manufacturing
The case describes the journey of a large European energy company as it develops data and artificial intelligence (AI) capabilities. It covers the related organizational changes, technology investments, talent development, and external partnerships. More broadly, it provides an illustration of how AI and technology are impacting the energy sector and enabling the energy transition.
Kunal has recently become the first-ever VP of Data Science at Downtown, a current affairs and fashion magazine and the jewel in the crown of Tron Corp’s media empire. He’s charged with developing personalization capabilities by the CEO, but meets resistance from Downtown’s journalists who fail to see how he fits in.
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Reference 6668
Published 30 Apr 2021
Region Global
Industry Entertainment, Media Production
Kunal has recently become the first-ever VP of Data Science at Downtown, a current affairs and fashion magazine and the jewel in the crown of Tron Corp’s media empire. He’s charged with developing personalization capabilities by the CEO, but meets resistance from Downtown’s journalists who fail to see how he fits in.
Kunal has recently become the first-ever VP of Data Science at Downtown, a current affairs and fashion magazine and the jewel in the crown of Tron Corp’s media empire. He’s charged with developing personalization capabilities by the CEO, but meets resistance from Downtown’s journalists who fail to see how he fits in.
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Reference 6668
Published 30 Apr 2021
Region Global
Industry Entertainment, Media Production
Kunal has recently become the first-ever VP of Data Science at Downtown, a current affairs and fashion magazine and the jewel in the crown of Tron Corp’s media empire. He’s charged with developing personalization capabilities by the CEO, but meets resistance from Downtown’s journalists who fail to see how he fits in.
This case follows Kunal, VP of Data Science at Downtown, a leading arts/news magazine, as he puts together a data team to work on a strategy to turn the ailing publication around. This, as he discovers, involves more than hiring strong technical talent.
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Reference 6668
Published 11 Jun 2021
Region Global
Industry Entertainment, Media Production
This case follows Kunal, VP of Data Science at Downtown, a leading arts/news magazine, as he puts together a data team to work on a strategy to turn the ailing publication around. This, as he discovers, involves more than hiring strong technical talent.
This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.
This case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry.
The case study follows E.ON, the German energy utility, on its ‘data’ journey and explores the challenges and lessons encountered while integrating artificial intelligence (AI) into its operations as it prepares for the global ‘energy transition’.
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Reference 6595
Published 23 Jun 2020
Region Europe
The case study follows E.ON, the German energy utility, on its ‘data’ journey and explores the challenges and lessons encountered while integrating artificial intelligence (AI) into its operations as it prepares for the global ‘energy transition’.
A large regional US-based insurance company decides to invest in digitalization, seeking to improve operational efficiency as well as the customer experience.
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Reference 6575
Published 28 Jul 2020
Region North America
Industry Insurance
A large regional US-based insurance company decides to invest in digitalization, seeking to improve operational efficiency as well as the customer experience.
A large regional US-based insurance company decides to invest in digitalization, seeking to improve operational efficiency as well as the customer experience.
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Reference 6575
Published 28 Jul 2020
Region North America
Industry Insurance
A large regional US-based insurance company decides to invest in digitalization, seeking to improve operational efficiency as well as the customer experience.
The case charts the creation and development of ObEN, a Los Angeles start-up that offers two kinds of personal artificial intelligence avatars – consumer avatars that can be created by individuals on their smartphones, and avatars that recreate a celebrity persona (requiring more data).
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Reference 6562
Published 19 Mar 2020
Topic Strategy
Region North America
Industry Computer Software
The case charts the creation and development of ObEN, a Los Angeles start-up that offers two kinds of personal artificial intelligence avatars – consumer avatars that can be created by individuals on their smartphones, and avatars that recreate a celebrity persona (requiring more data).
Retail had always fascinated Katrina Lake, the youngest woman CEO to ever lead a US initial public offering. But she couldn’t help noticing that the age-old industry never changed. Brick-and-mortar retailers still competed on variety and touch-and-feel, while online competitors sought to differentiate through low prices and fast shipping.
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Reference 6540
Published 17 Dec 2019
Topic Strategy
Region North America
Industry Retail, Building Materials
Retail had always fascinated Katrina Lake, the youngest woman CEO to ever lead a US initial public offering. But she couldn’t help noticing that the age-old industry never changed. Brick-and-mortar retailers still competed on variety and touch-and-feel, while online competitors sought to differentiate through low prices and fast shipping.
“The Neuromarketing Toolkit” provides an introduction to the nascent field of neuromarketing for interested practitioners and participants of MBA and executive education programmes. It begins with an overview of why and when neuroscience can be useful as a market research method, what tools exist, and what they can bring to the table.
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Reference 6497
Published 06 Mar 2020
Topic Marketing
“The Neuromarketing Toolkit” provides an introduction to the nascent field of neuromarketing for interested practitioners and participants of MBA and executive education programmes. It begins with an overview of why and when neuroscience can be useful as a market research method, what tools exist, and what they can bring to the table.