- Your selection
- Clear all
- E-Commerce x
- English x
- Strategy x
20 cases found.
The case describes the Brazilian company, VTEX’s journey from its founding in 2000 as a textile software company to its unicorn status in 2021 and listing on NYSE. It traces the company’s transformation to a global player in digital commerce as a provider of a software-as-a-service (SaaS) digital commerce platform for enterprise brands and retailers selling direct-to-consumer (D2C).
- By
Reference 6707
Published 25 Jan 2022
Topic Strategy
Region Global
Industry E-Commerce
The case describes the Brazilian company, VTEX’s journey from its founding in 2000 as a textile software company to its unicorn status in 2021 and listing on NYSE. It traces the company’s transformation to a global player in digital commerce as a provider of a software-as-a-service (SaaS) digital commerce platform for enterprise brands and retailers selling direct-to-consumer (D2C).
Social commerce is a new trend in e-commerce that leverages individual relationships and affiliations to drive growth in online sales. The case compares two companies, Pinduoduo and Facebook/Instagram, and their different social commerce business models, notably social network based vs. social group based models.
- By
Reference 6636
Published 04 Dec 2020
Topic Strategy
Industry Computer Networking, Online Media, E-Commerce
Social commerce is a new trend in e-commerce that leverages individual relationships and affiliations to drive growth in online sales. The case compares two companies, Pinduoduo and Facebook/Instagram, and their different social commerce business models, notably social network based vs. social group based models.
The case presents the “leapfrogging” opportunities for Latin America brought by the digital revolution and innovation. It examines the region’s economic and commercial achievements made possible by the huge penetration of mobile vs fixed broadband. In addition, digital transformation is helping to address social issues such as financial exclusion, unemployment and healthcare.
- By
Reference 6358
Published 26 Feb 2018
Topic Strategy
Region South America
Industry E-Commerce
The case presents the “leapfrogging” opportunities for Latin America brought by the digital revolution and innovation. It examines the region’s economic and commercial achievements made possible by the huge penetration of mobile vs fixed broadband. In addition, digital transformation is helping to address social issues such as financial exclusion, unemployment and healthcare.
On 30 May 2017, Amazon shares traded at a record high - above $1,000 - surpassing the share price of Google parent Alphabet. Started as an online bookstore 22 years earlier, Amazon has achieved uninterrupted growth by becoming the largest internet bookstore, the largest online marketplace, a media company, and the most successful IT service provider.
- By
Reference 6340
Published 25 Sep 2017
Topic Strategy
Region North America
Industry E-Commerce
On 30 May 2017, Amazon shares traded at a record high - above $1,000 - surpassing the share price of Google parent Alphabet. Started as an online bookstore 22 years earlier, Amazon has achieved uninterrupted growth by becoming the largest internet bookstore, the largest online marketplace, a media company, and the most successful IT service provider.
Cycleon moved from a non-asset company centered around IT solutions for consumer returns to a reverse logistics service provider that facilitates the take-back and processing (repair and refurbishment) of different types of returns. This case describes the strategic decisions taken by the CEO during the transformation and expansion of Cycleon in the past 10 years.
- By
Reference 6121
Published 24 Apr 2015
Topic Strategy
Region Europe
Industry Logistics and Supply Chain, E-Commerce
Cycleon moved from a non-asset company centered around IT solutions for consumer returns to a reverse logistics service provider that facilitates the take-back and processing (repair and refurbishment) of different types of returns. This case describes the strategic decisions taken by the CEO during the transformation and expansion of Cycleon in the past 10 years.
This case focuses on Skype in the voice-over-IP (VoIP) industry. Its offering created such exceptional utility for users around the world that Skype has become a verb – to “skype” someone means to call someone using the Skype application. Yet despite explosive growth in demand, the company was not profitable in four out of the five years prior to its acquisition by Microsoft in 2011.
- By
Reference 5949
Published 25 Feb 2013
Topic Strategy
Region North America
This case focuses on Skype in the voice-over-IP (VoIP) industry. Its offering created such exceptional utility for users around the world that Skype has become a verb – to “skype” someone means to call someone using the Skype application. Yet despite explosive growth in demand, the company was not profitable in four out of the five years prior to its acquisition by Microsoft in 2011.
The head of Tupperware Nordic faces high turnover and low motivation of the sales consultants. He seeks to understand how to use social media in innovative ways to address these challenges and to modernize the image of Tupperware. Instead of making significant investments in IT infrastructure, he uses existing social media tools and focuses on building emotional capital inside Tupperware.
- By
Reference 5793
Published 24 May 2012
Topic Strategy
Region Europe
Industry E-Commerce
The head of Tupperware Nordic faces high turnover and low motivation of the sales consultants. He seeks to understand how to use social media in innovative ways to address these challenges and to modernize the image of Tupperware. Instead of making significant investments in IT infrastructure, he uses existing social media tools and focuses on building emotional capital inside Tupperware.
The head of Tupperware Nordic faces high turnover and low motivation of the sales consultants. He seeks to understand how to use social media in innovative ways to address these challenges and to modernize the image of Tupperware. Instead of making significant investments in IT infrastructure, he uses existing social media tools and focuses on building emotional capital inside Tupperware.
- By
Reference 5793
Published 24 May 2012
Topic Strategy
Region Europe
Industry E-Commerce
The head of Tupperware Nordic faces high turnover and low motivation of the sales consultants. He seeks to understand how to use social media in innovative ways to address these challenges and to modernize the image of Tupperware. Instead of making significant investments in IT infrastructure, he uses existing social media tools and focuses on building emotional capital inside Tupperware.
eBay is by most measures one of the most successful pure-play Internet companies. It has been very successful in creating the worlds largest person-to-person trading network. Its future growth is being driven by entry into foreign markets (in Europe and Asia) and evolutions in its business models (such as the launch of fixed pricing).
- By
Reference 5149
Published 01 Jan 2004
Topic Strategy
Region Europe
Industry E-Commerce
eBay is by most measures one of the most successful pure-play Internet companies. It has been very successful in creating the worlds largest person-to-person trading network. Its future growth is being driven by entry into foreign markets (in Europe and Asia) and evolutions in its business models (such as the launch of fixed pricing).
eBay is by most measures one of the most successful pure-play Internet companies. It has been very successful in creating the worlds largest person-to-person trading network. Its future growth is being driven by entry into foreign markets (in Europe and Asia) and evolutions in its business models (such as the launch of fixed pricing).
- By
Reference 5144
Published 01 Jan 2004
Topic Strategy
Region Global
Industry E-Commerce
eBay is by most measures one of the most successful pure-play Internet companies. It has been very successful in creating the worlds largest person-to-person trading network. Its future growth is being driven by entry into foreign markets (in Europe and Asia) and evolutions in its business models (such as the launch of fixed pricing).
eBay is by most measures one of the most successful pure-play Internet companies. It has been very successful in creating the world’s largest person-to-person trading network. Its future growth is being driven by entry into foreign markets (in Europe and Asia) and evolutions in its business models (such as the launch of fixed pricing).
- By
Reference 5144
Published 01 Jan 2004
Topic Strategy
Region Global
Industry E-Commerce
eBay is by most measures one of the most successful pure-play Internet companies. It has been very successful in creating the world’s largest person-to-person trading network. Its future growth is being driven by entry into foreign markets (in Europe and Asia) and evolutions in its business models (such as the launch of fixed pricing).
The case focuses on opportunities and challenges for a traditional, bricks-and-mortar retailer to use the Internet as an added channel. A major implementation issue, which raised a heated debate among retailers, concerns Tesco.coms order fulfilment approach, based on in-store picked (rather than dedicated warehouses).
- By
Reference 5019
Published 16 May 2002
Topic Strategy
Region Europe
Industry E-Commerce
The case focuses on opportunities and challenges for a traditional, bricks-and-mortar retailer to use the Internet as an added channel. A major implementation issue, which raised a heated debate among retailers, concerns Tesco.coms order fulfilment approach, based on in-store picked (rather than dedicated warehouses).