eBay International

Published 01 Jan 2004
Reference 5149
Topic Strategy
Industry E-Commerce
Region Europe
Summary

eBay is by most measures one of the most successful pure-play Internet companies. It has been very successful in creating the world’s largest person-to-person trading network. Its future growth is being driven by entry into foreign markets (in Europe and Asia) and evolutions in its business models (such as the launch of fixed pricing). This raises several interesting managerial issues for eBay which are captured in the case study.

Teaching objectives

The case allows for a discussion of the following aspects: eBay?s international expansion strategy including choice of markets and mode of entry Role of acquisitions, in particular iBazaar in France Exploration of ?global-local? issues in product and services offers

Keywords
  • AR2004
  • AR0304
  • RD0104
  • ONLINE MARKETPLACES
  • INTERNATIONALISATION
  • BUSINESS MODELS
  • INTERNET
  • INTERNATIONAL STRATEGY