eBay is by most measures one of the most successful pure-play Internet companies. It has been very successful in creating the worlds largest person-to-person trading network. Its future growth is being driven by entry into foreign markets (in Europe and Asia) and evolutions in its business models (such as the launch of fixed pricing). This raises several interesting managerial issues for eBay which are captured in the case study.
The case allows for a discussion of the following aspects: eBay?s international expansion strategy including choice of markets and mode of entry Role of acquisitions, in particular iBazaar in France Exploration of ?global-local? issues in product and services offers
- ONLINE MARKETPLACES
- BUSINESS MODELS
- INTERNATIONAL STRATEGY