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Guoli Chen

Professor of Strategy
Email [email protected]
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CASE STUDY

Ant Financial and Tencent: A Tale of Two FinTech Unicorns in China

By  Guoli Chen,  Tony Tong,  Kuangzhen Wu
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With a focus on China’s biggest internet companies, Alibaba and Tencent, the case study describes their respective histories, fintech subsidiaries and platform-based ecosystems.

    Published 22 Jul 2020

    Reference 6588

    Topic Strategy

    Industry Financial Services,  Internet,  Banking

    Region Asia

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    Ant Financial and Tencent: A Tale of Two FinTech Unicorns in China

    Add to Cart popular

    With a focus on China’s biggest internet companies, Alibaba and Tencent, the case study describes their respective histories, fintech subsidiaries and platform-based ecosystems.

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      CASE STUDY

      Uber vs. Didi: The Race for China's Ride-hailing Market (Japanese)

      By  Guoli Chen,  Tony Tong,  Xiaohua Su,  Kuangzhen Wu
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      As a result of fast-developing mobile technology, companies must deal with increasing business complexity in a high-velocity environment. The Uber vs.

        Published 02 Jun 2020

        Reference 6223

        Topic Strategy

        Industry Automotive,  Transportation/Trucking/Railroad

        Region Asia

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        Uber vs. Didi: The Race for China's Ride-hailing Market (Japanese)

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        As a result of fast-developing mobile technology, companies must deal with increasing business complexity in a high-velocity environment. The Uber vs.

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          CASE STUDY

          Racing into the 5G Era: Generational Technological Change and Firm Strategy in Mobile Telecommunications

          By  Daitian Li,  Yangao Xiao,  Tony Tong,  Guoli Chen
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          This case explains the technological changes in mobile communications, with a special focus on the fifth generation (5G). It describes the evolution from the first generation (1G) to the 5G; core technologies, distinct capabilities, key products, and major players in the 5G era.

            Published 24 Jan 2020

            Reference 6558

            Topic Strategy

            Industry Telecommunications

            Region Global

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            Racing into the 5G Era: Generational Technological Change and Firm Strategy in Mobile Telecommunications

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            This case explains the technological changes in mobile communications, with a special focus on the fifth generation (5G). It describes the evolution from the first generation (1G) to the 5G; core technologies, distinct capabilities, key products, and major players in the 5G era.

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              CASE STUDY

              Driving the Future: How Autonomous Vehicles Will Change Industries and Strategy

              By  W. Chan Kim,  Renée Mauborgne,  Guoli Chen,  Michael Olenick
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              Self-driving cars are moving from science fiction to showroom fact, or at least to a car summoning platform. Waymo, the self-driving car division of Google, has ordered 82,000 self-driving cars for delivery through 2020. Cruise Automation, from General Motors, is perfecting their own fleet. Countless companies are driving full-throttle into the future.

                Published 30 Jul 2018

                Reference 6417

                Topic Strategy

                Industry Automotive

                Region North America

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                Driving the Future: How Autonomous Vehicles Will Change Industries and Strategy

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                Self-driving cars are moving from science fiction to showroom fact, or at least to a car summoning platform. Waymo, the self-driving car division of Google, has ordered 82,000 self-driving cars for delivery through 2020. Cruise Automation, from General Motors, is perfecting their own fleet. Countless companies are driving full-throttle into the future.

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                  CASE STUDY

                  A Dark Horse in the Global Smartphone Market: Huawei’s Smartphone Strategy (Chinese)

                  By  Yangao Xiao,  Tony Tong,  Guoli Chen,  Kathy Wu
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                  The case sets China’s Huawei Technologies in the context of the evolving global smartphone industry, notably its positioning and the links between its competitive strategy and its corporate (global) strategy.

                    Published 26 Jun 2018

                    Reference 6269

                    Topic Strategy

                    Industry Telecommunications,  Wireless

                    Region Asia

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                    A Dark Horse in the Global Smartphone Market: Huawei’s Smartphone Strategy (Chinese)

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                    The case sets China’s Huawei Technologies in the context of the evolving global smartphone industry, notably its positioning and the links between its competitive strategy and its corporate (global) strategy.

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                      CASE STUDY

                      China's "Furious Five" Smartphones: Huawei, Xiaomi, Oppo/Vivo and Lenovo - Strategies and Origins

                      By  Guoli Chen,  Tony Tong,  Yangao Xiao,  Nianchen Han
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                      The case focuses on China’s ‘furious five’ smartphone makers – Huawei, Xiaomi, Lenovo, and OPPO/Vivo, charting the history of the industry and the changing dynamics of the global market. It explains the emerging market context in which these companies operate, its distinctive features, opportunities and challenges, and the various ways they have triumphed over established global brands.

                        Published 26 Mar 2018

                        Reference 6383

                        Topic Strategy

                        Industry Telecommunications,  Wireless,  Internet

                        Region Asia

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                        China's "Furious Five" Smartphones: Huawei, Xiaomi, Oppo/Vivo and Lenovo - Strategies and Origins

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                        The case focuses on China’s ‘furious five’ smartphone makers – Huawei, Xiaomi, Lenovo, and OPPO/Vivo, charting the history of the industry and the changing dynamics of the global market. It explains the emerging market context in which these companies operate, its distinctive features, opportunities and challenges, and the various ways they have triumphed over established global brands.

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                          CASE STUDY

                          Uber vs. Didi: The Race for China's Ride-hailing Market (Chinese)

                          By  Guoli Chen,  Tony Tong,  Xiaohua Su,  Kuangzhen Wu
                          Add to Cart extra

                          As a result of fast-developing mobile technology, companies must deal with increasing business complexity in a high-velocity environment. The Uber vs.

                            Published 12 Nov 2017

                            Reference 6223

                            Topic Strategy

                            Industry Automotive,  Transportation/Trucking/Railroad

                            Region Global

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                            Uber vs. Didi: The Race for China's Ride-hailing Market (Chinese)

                            Add to Cart extra

                            As a result of fast-developing mobile technology, companies must deal with increasing business complexity in a high-velocity environment. The Uber vs.

                              View
                              CASE STUDY

                              A Dark Horse in the Global Smartphone Market: Huawei’s Smartphone Strategy

                              By  Yangao Xiao,  Tony Tong,  Guoli Chen,  Kathy Wu
                              Add to Cart popular

                              The case sets China’s Huawei Technologies in the context of the evolving global smartphone industry, notably its positioning and the links between its competitive strategy and its corporate (global) strategy.

                                Published 27 Feb 2017

                                Reference 6269

                                Topic Strategy

                                Industry Telecommunications,  Wireless

                                Region Asia

                                View

                                A Dark Horse in the Global Smartphone Market: Huawei’s Smartphone Strategy

                                Add to Cart popular

                                The case sets China’s Huawei Technologies in the context of the evolving global smartphone industry, notably its positioning and the links between its competitive strategy and its corporate (global) strategy.

                                  View
                                  CASE STUDY

                                  Uber vs. Didi: The Race for China's Ride-hailing Market

                                  By  Guoli Chen,  Tony Tong,  Xiaohua Su,  Kuangzhen Wu
                                  Add to Cart popular

                                  As a result of fast-developing mobile technology, companies must deal with increasing business complexity in a high-velocity environment. The Uber vs.

                                    Published 14 Nov 2016

                                    Reference 6223

                                    Topic Strategy

                                    Industry Automotive,  Transportation/Trucking/Railroad

                                    Region Asia

                                    View

                                    Uber vs. Didi: The Race for China's Ride-hailing Market

                                    Add to Cart popular

                                    As a result of fast-developing mobile technology, companies must deal with increasing business complexity in a high-velocity environment. The Uber vs.

                                      View
                                      CASE STUDY

                                      Sunac's Acquisition of Greentown in the Chinese Real Estate Market (A)

                                      By  Guoli Chen,  Susan H. Zhu,  Siddharth Poddar
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                                      The case illustrates a wide range of strategic and implementation issues that companies face in mergers and acquisitions (M&A), particularly in an emerging market such as China.

                                        Published 26 Sep 2016

                                        Reference 6222

                                        Topic Strategy

                                        Industry Real Estate

                                        Region Asia

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                                        Sunac's Acquisition of Greentown in the Chinese Real Estate Market (A)

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                                        The case illustrates a wide range of strategic and implementation issues that companies face in mergers and acquisitions (M&A), particularly in an emerging market such as China.

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                                          CASE STUDY

                                          FWD in Indonesia (A): A New Kid on the Block

                                          By  V. (Paddy) Padmanabhan,  Guoli Chen,  Jean Wee
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                                          FWD is a young home-grown entrant in the Asian insurance market, which is dominated by giants such as AIA, Manulife, Prudential and AXA. Its mission is to change the way people feel about insurance by leveraging technology to create relevant products, make the buying process more efficient, customer- and distributor-friendly, and then scale up the business.

                                            Published 14 May 2025

                                            Reference 6928

                                            Topic Strategy

                                            Industry Insurance

                                            Region Asia

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                                            FWD in Indonesia (A): A New Kid on the Block

                                            Add to Cart new extra

                                            FWD is a young home-grown entrant in the Asian insurance market, which is dominated by giants such as AIA, Manulife, Prudential and AXA. Its mission is to change the way people feel about insurance by leveraging technology to create relevant products, make the buying process more efficient, customer- and distributor-friendly, and then scale up the business.

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                                              CASE STUDY

                                              NEC - India (A): The Opportunity in the Indian Growth Story

                                              By  V. (Paddy) Padmanabhan,  Guoli Chen,  Jean Wee
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                                              Headquartered in Japan, NEC Corporation is a leader in IT and network technologies with more than 125 years of history. This three-part case study focuses on one of its country affiliates, NEC-India, which had been operating for over 70 years and had a unique role in NEC’s business.

                                                Published 26 Aug 2024

                                                Reference 6859

                                                Topic Leadership & Organisations

                                                Industry Computer Networking,  Information Technology and Services

                                                Region Asia

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                                                NEC - India (A): The Opportunity in the Indian Growth Story

                                                Add to Cart extra

                                                Headquartered in Japan, NEC Corporation is a leader in IT and network technologies with more than 125 years of history. This three-part case study focuses on one of its country affiliates, NEC-India, which had been operating for over 70 years and had a unique role in NEC’s business.

                                                  View

                                                  Strategic leadership and corporate governance , Organizational growth (e.g., Mergers and acquisitions, Globalization, Innovation, IPOs), Sustainability and CSR, Chinese management