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98 case(s) found.

Taylor Swift’s Blue Ocean Strategic Moves: How She Stood out and Succeeded in the Crowded Entertainment Industry

By  Renée Mauborgne,  W. Chan Kim,  Melanie Pipino
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How did Taylor Swift elevate herself from a country music singer performing in a Nashville café to a billion-dollar force in the global entertainment industry? While talent, timing, tenacity, and luck have played a role, a closer look reveals that calculated and innovative blue ocean strategic moves have been pivotal to her meteoric rise.

    Published 25 Feb 2025

    Reference 6977

    Length 15 page(s)

    Topic Strategy

    Industry Entertainment

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    Taylor Swift’s Blue Ocean Strategic Moves: How She Stood out and Succeeded in the Crowded Entertainment Industry

    By  Renée Mauborgne,  W. Chan Kim,  Melanie Pipino
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    How did Taylor Swift elevate herself from a country music singer performing in a Nashville café to a billion-dollar force in the global entertainment industry? While talent, timing, tenacity, and luck have played a role, a closer look reveals that calculated and innovative blue ocean strategic moves have been pivotal to her meteoric rise.
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      NVIDIA’s Market-Creating Blue Ocean Moves: A Story of Sustained High Growth

      By  W. Chan Kim,  Renée Mauborgne,  Zunaira Munir
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      This case examines a series of market-creating blue ocean strategic moves that have led NVIDIA to become one of the most valuable companies in the world. By introducing its Graphics Processing Unit (GPU) in 1999, NVIDIA redefined graphics and sparked the growth of the PC gaming market.

        Published 31 Jan 2025

        Reference 6964

        Length 12 page(s)

        Topic Strategy

        Region Other Regions

        Industry Computer Hardware

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        NVIDIA’s Market-Creating Blue Ocean Moves: A Story of Sustained High Growth

        By  W. Chan Kim,  Renée Mauborgne,  Zunaira Munir
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        This case examines a series of market-creating blue ocean strategic moves that have led NVIDIA to become one of the most valuable companies in the world. By introducing its Graphics Processing Unit (GPU) in 1999, NVIDIA redefined graphics and sparked the growth of the PC gaming market.
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          NVIDIA’s Future Strategy: Can It Sustain Its Blue Ocean?

          By  W. Chan Kim,  Renée Mauborgne,  Zunaira Munir
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          The public release of ChatGPT in late 2022 marked a watershed moment in AI, transforming it from a specialized technology into a mainstream phenomenon. The sudden surge in interest in AI is directly linked to NVIDIA's bottom line and its unprecedented rise to the ranks of the most valuable companies in the world by 2024.

            Published 31 Jan 2025

            Reference 6964

            Length 24 page(s)

            Topic Strategy

            Region Other Regions

            Industry Computer Hardware

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            NVIDIA’s Future Strategy: Can It Sustain Its Blue Ocean?

            By  W. Chan Kim,  Renée Mauborgne,  Zunaira Munir
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            The public release of ChatGPT in late 2022 marked a watershed moment in AI, transforming it from a specialized technology into a mainstream phenomenon. The sudden surge in interest in AI is directly linked to NVIDIA's bottom line and its unprecedented rise to the ranks of the most valuable companies in the world by 2024.
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              El Salvador - Surfing from the Red to the Blue Ocean? From the “Homicide Capital of the World” to a Country of Hope and Prosperity

              By  W. Chan Kim,  Renée Mauborgne,  Zunaira Munir
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              Strategy is as much for nation states as it is for companies, a point clearly demonstrated by El Salvador under President Nayib Bukele. Bukele set out to shift El Salvador from a violent red ocean of gang violence and low growth to a blue ocean of growth, prosperity, and hope as well as the start of reverse migration.

                Published 03 Jul 2024

                Reference 6899

                Length 20 page(s)

                Topic Strategy

                Region Other Regions

                Industry Government Administration

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                El Salvador - Surfing from the Red to the Blue Ocean? From the “Homicide Capital of the World” to a Country of Hope and Prosperity

                By  W. Chan Kim,  Renée Mauborgne,  Zunaira Munir
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                Strategy is as much for nation states as it is for companies, a point clearly demonstrated by El Salvador under President Nayib Bukele. Bukele set out to shift El Salvador from a violent red ocean of gang violence and low growth to a blue ocean of growth, prosperity, and hope as well as the start of reverse migration.
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                  Too Good To Go: A Surprise Bag that Creates a Win for Business and the Environment

                  By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
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                  Transitioning to a greener economy often requires significant pain and costs, which makes it difficult for responsible business professionals to build sustainability into their businesses. Can there be a way to achieve sustainability in business without compromising profits and growth?

                    Published 18 Sep 2024

                    Reference 6894

                    Length 19 page(s)

                    Topic Strategy

                    Region Global

                    Industry Food and Beverages Production

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                    Too Good To Go: A Surprise Bag that Creates a Win for Business and the Environment

                    By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
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                    Transitioning to a greener economy often requires significant pain and costs, which makes it difficult for responsible business professionals to build sustainability into their businesses. Can there be a way to achieve sustainability in business without compromising profits and growth?
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                      How a Good Strategy Can Fail: Leadership Lessons from Napoleon’s Rise and Fall

                      By  W. Chan Kim,  Renée Mauborgne,  Melanie Pipino
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                      Napoleon was a blue ocean strategist ahead of his time. With his innovative approach to military warfare, he reshaped conventional war strategies. But despite his outstanding and innovative war strategies, success eluded him in the end.

                        Published 27 May 2024

                        Reference 6893

                        Length 10 page(s)

                        Topic Strategy

                        Region Europe

                        Industry Military

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                        How a Good Strategy Can Fail: Leadership Lessons from Napoleon’s Rise and Fall

                        By  W. Chan Kim,  Renée Mauborgne,  Melanie Pipino
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                        Napoleon was a blue ocean strategist ahead of his time. With his innovative approach to military warfare, he reshaped conventional war strategies. But despite his outstanding and innovative war strategies, success eluded him in the end.
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                          Creating a Blue Ocean Beyond Disruption: The Case of a Chinese B2B Retailer – Huitongda

                          By  W. Chan Kim,  Renée Mauborgne,  Mi Ji
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                          This case describes how the Chinese company Huitongda created a B2B platform to systematically connect rural mom-and-pop shops with urban-market-based suppliers, thereby opening a brand-new market for itself and contributing to the modernizing transformation of rural retailing in China. The initial two decades of China's economic reform were marked by a distinct rural–urban divide, as urban areas

                            Published 02 May 2024

                            Reference 6887

                            Length 9 page(s)

                            Topic Strategy

                            Region Asia

                            Industry Retail

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                            Creating a Blue Ocean Beyond Disruption: The Case of a Chinese B2B Retailer – Huitongda

                            By  W. Chan Kim,  Renée Mauborgne,  Mi Ji
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                            • Reference 6887

                            • Published 02 May 2024

                            • Length 9 page(s)

                            • Topic Strategy

                            • Region Asia

                            • Industry Retail

                            This case describes how the Chinese company Huitongda created a B2B platform to systematically connect rural mom-and-pop shops with urban-market-based suppliers, thereby opening a brand-new market for itself and contributing to the modernizing transformation of rural retailing in China. The initial two decades of China's economic reform were marked by a distinct rural–urban divide, as urban areas
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                              Driving Sustainable Growth and Empowering Society: Nickel's Blue Ocean Beyond Disruption

                              By  W. Chan Kim,  Renée Mauborgne,  Melanie Pipino
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                              Nickel, a French fintech established in 2014, aimed to provide accessible banking services to underserved populations. Their innovative 'bank in a box' concept, requiring only an ID, a mobile phone, and €20, was distributed through local tobacco stores in France, which are an integral part of French daily life.

                                Published 30 Nov 2023

                                Reference 6854

                                Length 14 page(s)

                                Topic Strategy

                                Region Europe

                                Industry Financial Services,  Banking

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                                Driving Sustainable Growth and Empowering Society: Nickel's Blue Ocean Beyond Disruption

                                By  W. Chan Kim,  Renée Mauborgne,  Melanie Pipino
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                                Nickel, a French fintech established in 2014, aimed to provide accessible banking services to underserved populations. Their innovative 'bank in a box' concept, requiring only an ID, a mobile phone, and €20, was distributed through local tobacco stores in France, which are an integral part of French daily life.
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                                  KROHN: A Blue Ocean of Red Fashion

                                  By  Andrew Shipilov,  Nathan Furr,  Michael Olenick
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                                  Over her career as a business executive, Norwegian Anita Krohn Traaseth became a seasoned mentor for emerging professionals, guiding them through the complexities of navigating promotions, salary negotiations, and leadership development.

                                    Published 08 Aug 2023

                                    Reference 6823

                                    Length 8 page(s)

                                    Topic Strategy

                                    Region Europe

                                    Industry Textiles

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                                    KROHN: A Blue Ocean of Red Fashion

                                    By  Andrew Shipilov,  Nathan Furr,  Michael Olenick
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                                    Over her career as a business executive, Norwegian Anita Krohn Traaseth became a seasoned mentor for emerging professionals, guiding them through the complexities of navigating promotions, salary negotiations, and leadership development.
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                                      Blue Ocean Strategy Implementation: Real-Life Learning and an Interactive Game

                                      By  W. Chan Kim,  Renée Mauborgne,  Mi Ji,  Oh Young Koo,  Michael Olenick
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                                      How to implement blue ocean strategy? What are the organizational and management risks and how can a leader attenuate those risks to build execution into strategy successfully?

                                        Published 24 May 2023

                                        Reference 6817

                                        Length 7 page(s)

                                        Topic Strategy

                                        Region Global

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                                        Blue Ocean Strategy Implementation: Real-Life Learning and an Interactive Game

                                        By  W. Chan Kim,  Renée Mauborgne,  Mi Ji,  Oh Young Koo,  Michael Olenick
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                                        • Reference 6817

                                        • Published 24 May 2023

                                        • Length 7 page(s)

                                        • Topic Strategy

                                        • Region Global

                                        How to implement blue ocean strategy? What are the organizational and management risks and how can a leader attenuate those risks to build execution into strategy successfully?
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                                          How Business and Society Can Thrive Together: Tongwei’s Innovation of a Brand-new Green Energy Market in China

                                          By  W. Chan Kim,  Renée Mauborgne,  Mi Ji
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                                          This case describes how Tongwei Group, a China-based global leader in both aquafeeds and photovoltaics, created a fast-growing new market for green energy and a model for sustainable economic development by integrating high-yield aquacultural ponds with water-based PV plants in eastern and central China, regions where utilizable land resources were scarce and demand for electricity was high and ev

                                            Published 23 May 2023

                                            Reference 6811

                                            Length 12 page(s)

                                            Topic Strategy

                                            Region Asia

                                            Industry Renewables & Environment

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                                            How Business and Society Can Thrive Together: Tongwei’s Innovation of a Brand-new Green Energy Market in China

                                            By  W. Chan Kim,  Renée Mauborgne,  Mi Ji
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                                            This case describes how Tongwei Group, a China-based global leader in both aquafeeds and photovoltaics, created a fast-growing new market for green energy and a model for sustainable economic development by integrating high-yield aquacultural ponds with water-based PV plants in eastern and central China, regions where utilizable land resources were scarce and demand for electricity was high and ev
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                                              PetWellClinic: Shifting from a Red to a Blue Ocean

                                              By  W. Chan Kim,  Renée Mauborgne,  Michael Olenick
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                                              From nearly bankrupt to a franchised chain of 150+ clinics and growing, PetWellClinic: Shifting from a Red to a Blue Ocean shows the use of blue ocean strategy to redraw industry boundaries and create a remarkably successful business. Dr. Sam Meisler, DVM, MBA, found himself struggling in a red ocean of the veterinary care industry. Stressed out and nearly bankrupt, Dr.

                                                Published 24 Feb 2023

                                                Reference 6794

                                                Length 16 page(s)

                                                Topic Strategy

                                                Region North America

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                                                PetWellClinic: Shifting from a Red to a Blue Ocean

                                                By  W. Chan Kim,  Renée Mauborgne,  Michael Olenick
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                                                From nearly bankrupt to a franchised chain of 150+ clinics and growing, PetWellClinic: Shifting from a Red to a Blue Ocean shows the use of blue ocean strategy to redraw industry boundaries and create a remarkably successful business. Dr. Sam Meisler, DVM, MBA, found himself struggling in a red ocean of the veterinary care industry. Stressed out and nearly bankrupt, Dr.
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