2374 cases found.
How did Shopee – a small e-commerce player launched in 2015 – overtake its historic rival Lazada in just a few years to average 281 million visits a month and become the most valuable company in South East Asia in 2021? CEO Forrest Li followed a bold two-sided digital marketing strategy that won over sellers (B2B) and users (B2C).
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Reference 6705
Published 11 Oct 2021
Topic Marketing
Region Asia
Industry E-Commerce
How did Shopee – a small e-commerce player launched in 2015 – overtake its historic rival Lazada in just a few years to average 281 million visits a month and become the most valuable company in South East Asia in 2021? CEO Forrest Li followed a bold two-sided digital marketing strategy that won over sellers (B2B) and users (B2C).
SWVL, a well-funded start-up in the Middle East, solved the mass transportation problem in emerging markets with a unique bus-hailing model. In March 2020, with 150,000 bookings in one day across its operating geographies, it reached its highest utilization rate and gross profit margin. Then Covid-19 hit. SWVL’s first reaction was to shut down operations and hunker down.
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Reference 6680
Published 08 Jun 2021
Topic Entrepreneurship
Region Middle-East
Industry Internet, Transportation/Trucking/Railroad
SWVL, a well-funded start-up in the Middle East, solved the mass transportation problem in emerging markets with a unique bus-hailing model. In March 2020, with 150,000 bookings in one day across its operating geographies, it reached its highest utilization rate and gross profit margin. Then Covid-19 hit. SWVL’s first reaction was to shut down operations and hunker down.
Short videos are the new trend in entertainment and social networking. TikTok/Douyin is the undisputed leader of short video-sharing apps. Less than four years after it launched in China, TikTok shot to global prominence thanks to an addictive user experience.
Short videos are the new trend in entertainment and social networking. TikTok/Douyin is the undisputed leader of short video-sharing apps. Less than four years after it launched in China, TikTok shot to global prominence thanks to an addictive user experience.
Ualá’s bold “tech-and-touch” strategy brought 2.7 million new customers – 1 out of 20 people in Argentina – into banking in less than four years (2017-21).
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Reference 6677
Published 27 May 2021
Topic Marketing
Region South America
Industry Financial Services, Banking
Ualá’s bold “tech-and-touch” strategy brought 2.7 million new customers – 1 out of 20 people in Argentina – into banking in less than four years (2017-21).
The case provides an alternative view of the antitrust dilemma facing Lina Khan, newly appointed commissioner of the US Federal Trade Commission. Her nomination to the FTC by President Biden sent a clear signal to tech giants like Amazon, Facebook and Google that their enormous power would be reined in by his administration.
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Reference 6675
Published 03 May 2021
Topic Economics & Finance
Region Global
Industry Telecommunications, Internet
The case provides an alternative view of the antitrust dilemma facing Lina Khan, newly appointed commissioner of the US Federal Trade Commission. Her nomination to the FTC by President Biden sent a clear signal to tech giants like Amazon, Facebook and Google that their enormous power would be reined in by his administration.
What does it take to build the infrastructure to recycle plastic bottles that is economically viable? The case looks at the economics of the circular economy, focusing on the development of a business case for a beverage producer to create a closed-loop PET bottle recycling facility on the island of Malta.
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Reference 6673
Published 06 Jul 2021
Topic Responsibility
Region Europe
Industry Retail
What does it take to build the infrastructure to recycle plastic bottles that is economically viable? The case looks at the economics of the circular economy, focusing on the development of a business case for a beverage producer to create a closed-loop PET bottle recycling facility on the island of Malta.
This mini case study focuses on one of the building blocks of a circular economy – design-for-circularity – either of an entire product or its components and materials. Rather than ending up as landfill, they are sent back to the production system to be re-made (into a copy of the original, for the same intended use).
This mini case study focuses on one of the building blocks of a circular economy – design-for-circularity – either of an entire product or its components and materials. Rather than ending up as landfill, they are sent back to the production system to be re-made (into a copy of the original, for the same intended use).
Kunal has recently become the first-ever VP of Data Science at Downtown, a current affairs and fashion magazine and the jewel in the crown of Tron Corp’s media empire. He’s charged with developing personalization capabilities by the CEO, but meets resistance from Downtown’s journalists who fail to see how he fits in.
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Reference 6668
Published 30 Apr 2021
Region Global
Industry Entertainment, Media Production
Kunal has recently become the first-ever VP of Data Science at Downtown, a current affairs and fashion magazine and the jewel in the crown of Tron Corp’s media empire. He’s charged with developing personalization capabilities by the CEO, but meets resistance from Downtown’s journalists who fail to see how he fits in.
Kunal has recently become the first-ever VP of Data Science at Downtown, a current affairs and fashion magazine and the jewel in the crown of Tron Corp’s media empire. He’s charged with developing personalization capabilities by the CEO, but meets resistance from Downtown’s journalists who fail to see how he fits in.
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Reference 6668
Published 30 Apr 2021
Region Global
Industry Entertainment, Media Production
Kunal has recently become the first-ever VP of Data Science at Downtown, a current affairs and fashion magazine and the jewel in the crown of Tron Corp’s media empire. He’s charged with developing personalization capabilities by the CEO, but meets resistance from Downtown’s journalists who fail to see how he fits in.
This case follows Kunal, VP of Data Science at Downtown, a leading arts/news magazine, as he puts together a data team to work on a strategy to turn the ailing publication around. This, as he discovers, involves more than hiring strong technical talent.
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Reference 6668
Published 11 Jun 2021
Region Global
Industry Entertainment, Media Production
This case follows Kunal, VP of Data Science at Downtown, a leading arts/news magazine, as he puts together a data team to work on a strategy to turn the ailing publication around. This, as he discovers, involves more than hiring strong technical talent.
In March 2020, Tarek Kabrit, founder and CEO of Seez, the online car marketplace and aggregator, must determine how to proceed given the ongoing Covid-19 pandemic. His decision could make or break the company.
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Reference 6666
Published 07 Jul 2021
Topic Entrepreneurship
Region Middle-East
Industry Automotive
In March 2020, Tarek Kabrit, founder and CEO of Seez, the online car marketplace and aggregator, must determine how to proceed given the ongoing Covid-19 pandemic. His decision could make or break the company.
On 30 August 2016, Margrethe Vestager, the European Commissioner for Competition, ordered Ireland to recover €13 billion in illegal state aid (plus interest) that Ireland was alleged to have granted Apple over a decade from 2003.
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Reference 6664
Published 11 Mar 2021
Topic Economics & Finance
Region Europe
On 30 August 2016, Margrethe Vestager, the European Commissioner for Competition, ordered Ireland to recover €13 billion in illegal state aid (plus interest) that Ireland was alleged to have granted Apple over a decade from 2003.