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    4 cases found.

    How Does Digital Transformation Happen? The Mastercard Case (A)

    By  Nathan Furr,  Andrew Shipilov,  Antoine Duvauchelle
    Add to cart popular extra
    The case discusses different steps which Mastercard has followed in its digital transformation journey. They involve opportunity framing, creating innovation pathways, finding digital transformation opportunities, and innovation with partners within adaptive ecosystems.

      Published 26 Feb 2018

      Reference 6348

      Topic Strategy

      Region Global

      Industry Financial Services

      View case

      How Does Digital Transformation Happen? The Mastercard Case (A)

      Add to cart popular extra
      • By  Nathan Furr,  Andrew Shipilov,  Antoine Duvauchelle
      • Reference 6348

      • Published 26 Feb 2018

      • Topic Strategy

      • Region Global

      • Industry Financial Services

      The case discusses different steps which Mastercard has followed in its digital transformation journey. They involve opportunity framing, creating innovation pathways, finding digital transformation opportunities, and innovation with partners within adaptive ecosystems.
        View case

        Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

        By  Pierre Chandon,  Laura Heely
        Add to cart popular award extra
        After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

          Published 06 Jun 2018

          Reference 6317

          Topic Marketing

          Region Europe

          Industry Dairy,  Food and Beverages Production

          View case

          Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

          Add to cart popular award extra
          • By  Pierre Chandon,  Laura Heely
          • Reference 6317

          • Published 06 Jun 2018

          • Topic Marketing

          • Region Europe

          • Industry Dairy,  Food and Beverages Production

          After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
            View case

            Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

            By  David Dubois,  Katrina Bens
            Add to cart popular award extra
            The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.

              Published 23 Jun 2014

              Reference 6060

              Topic Marketing

              Region Global

              Industry Apparel and Fashion

              View case

              Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris

              Add to cart popular award extra
              • By  David Dubois,  Katrina Bens
              • Reference 6060

              • Published 23 Jun 2014

              • Topic Marketing

              • Region Global

              • Industry Apparel and Fashion

              The case focuses on an innovative social media strategy by L'Oréal Paris to "listen" to consumers, then develop a product to meet consumer needs and market it. First, the company partnered with Google to track emerging styles and determine which (if any) would endure. Then it leveraged social media when deciding how to position, name and launch the product.
                View case

                Katelyn Neilson, MBA (A)

                By  Gianpiero Petriglieri,  Jennifer Petriglieri
                Add to cart popular extra
                The Katelyn Neilson, MBA case follows the personal and professional development of a young "high-potential" within an intensive one-year, full-time MBA programme. Katelyn's background and resume, significant excerpts from her diary, and an evocative picture drawn to visualize her major dilemmas, provide vivid illustrations of the unfolding of a major life transition.

                  Published 03 Jan 2006

                  Reference 5346

                  Topic Leadership & Organisations

                  View case

                  Katelyn Neilson, MBA (A)

                  Add to cart popular extra
                  • By  Gianpiero Petriglieri,  Jennifer Petriglieri
                  • Reference 5346

                  • Published 03 Jan 2006

                  • Topic Leadership & Organisations

                  The Katelyn Neilson, MBA case follows the personal and professional development of a young "high-potential" within an intensive one-year, full-time MBA programme. Katelyn's background and resume, significant excerpts from her diary, and an evocative picture drawn to visualize her major dilemmas, provide vivid illustrations of the unfolding of a major life transition.
                    View case

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