Skip to main content

Shopping cart

Your cart is empty
  • INSEAD.edu
  • INSEAD Knowledge

User account menu

  • Login
  • Register
  • Currency €
    Change Currencies
     
     
  • |
  • Cart 0
  • Logout
Login with INSEAD email
Login with Facebook
Login with LinkedIn
Login with
Forgot your password?
Don’t have an account?
Sign up here
Home Publishing

Main navigation

  • Home
  • Cases
  • News
  • Contact
  • FAQs

User account menu

  • Login
  • Register
  • Currency €
    Change Currencies
     
     
  • |
  • Cart 0
  • Logout

Primary menu

  • INSEAD.edu
  • INSEAD Knowledge
  • Topics
  • Economics & Finance
  • Entrepreneurship
  • Family Business
  • Leadership & Organisations
  • Marketing
  • Operations
  • Responsibility
  • Strategy
    More...
    Filter
    • With Teaching Note x
    • Popular x
    • With Extra
    • With Female Protagonist x

    Topics

    Published

    Length (Pages)

    Filter
    • Your selection
    • Clear all
    • English x
    • Popular x
    • With Teaching Note x
    • Strategy x
    • With Female Protagonist x
    Sort by
    View
    8 case(s) found.

    The Buzz of Blockchain: Hype vs. Reality in France

    By  James Costantini,  Dawn Jarisch
    Add to cart popular
    The case guides students to resolve a number of questions when embracing a new technology, with a focus on Blockchain, a radical new technology that has attracted a lot of hype although the adoption rate remains low among firms. Consequently, there are few successful business applications and many challenges, uncertainties and risks to be overcome. The case emphasizes two aspects of Blockchain.

      Published 02 Mar 2021

      Reference 6635

      Length 21 page(s)

      Topic Strategy

      Region Europe

      View case

      The Buzz of Blockchain: Hype vs. Reality in France

      By  James Costantini,  Dawn Jarisch
      Add to cart popular
      • Reference 6635

      • Published 02 Mar 2021

      • Length 21 page(s)

      • Topic Strategy

      • Region Europe

      The case guides students to resolve a number of questions when embracing a new technology, with a focus on Blockchain, a radical new technology that has attracted a lot of hype although the adoption rate remains low among firms. Consequently, there are few successful business applications and many challenges, uncertainties and risks to be overcome. The case emphasizes two aspects of Blockchain.
        View case

        Racing into the 5G Era: Generational Technological Change and Firm Strategy in Mobile Telecommunications

        By  Daitian Li,  Yangao Xiao,  Tony Tong,  Guoli Chen
        Add to cart popular
        This case explains the technological changes in mobile communications, with a special focus on the fifth generation (5G). It describes the evolution from the first generation (1G) to the 5G; core technologies, distinct capabilities, key products, and major players in the 5G era.

          Published 24 Jan 2020

          Reference 6558

          Length 22 page(s)

          Topic Strategy

          Region Global

          Industry Telecommunications

          View case

          Racing into the 5G Era: Generational Technological Change and Firm Strategy in Mobile Telecommunications

          By  Daitian Li,  Yangao Xiao,  Tony Tong,  Guoli Chen
          Add to cart popular
          • Reference 6558

          • Published 24 Jan 2020

          • Length 22 page(s)

          • Topic Strategy

          • Region Global

          • Industry Telecommunications

          This case explains the technological changes in mobile communications, with a special focus on the fifth generation (5G). It describes the evolution from the first generation (1G) to the 5G; core technologies, distinct capabilities, key products, and major players in the 5G era.
            View case

            Artificial Intelligence: Stitch Fix - A Blue Ocean Retailer in the AI World

            By  W. Chan Kim,  Renée Mauborgne,  Melanie Pipino
            Add to cart popular
            Retail had always fascinated Katrina Lake, the youngest woman CEO to ever lead a US initial public offering. But she couldn’t help noticing that the age-old industry never changed. Brick-and-mortar retailers still competed on variety and touch-and-feel, while online competitors sought to differentiate through low prices and fast shipping.

              Published 17 Dec 2019

              Reference 6540

              Length 14 page(s)

              Topic Strategy

              Region North America

              Industry Retail,  Building Materials

              View case

              Artificial Intelligence: Stitch Fix - A Blue Ocean Retailer in the AI World

              By  W. Chan Kim,  Renée Mauborgne,  Melanie Pipino
              Add to cart popular
              • Reference 6540

              • Published 17 Dec 2019

              • Length 14 page(s)

              • Topic Strategy

              • Region North America

              • Industry Retail,  Building Materials

              Retail had always fascinated Katrina Lake, the youngest woman CEO to ever lead a US initial public offering. But she couldn’t help noticing that the age-old industry never changed. Brick-and-mortar retailers still competed on variety and touch-and-feel, while online competitors sought to differentiate through low prices and fast shipping.
                View case

                Blue Ocean Hackathon: Market Creation in a Highly Competitive Industry

                By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                Add to cart popular
                This highly engaging strategy formulation exercise allows participant to unlock their creativity through the systematic five-step process of blue ocean shift. We reverse the learning process of case method by combining it with a group exercise.

                  Published 25 Jun 2018

                  Reference 6422

                  Length 10 page(s)

                  Topic Strategy

                  Region Asia

                  Industry Leisure, Travel and Tourism

                  View case

                  Blue Ocean Hackathon: Market Creation in a Highly Competitive Industry

                  By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                  Add to cart popular
                  • Reference 6422

                  • Published 25 Jun 2018

                  • Length 10 page(s)

                  • Topic Strategy

                  • Region Asia

                  • Industry Leisure, Travel and Tourism

                  This highly engaging strategy formulation exercise allows participant to unlock their creativity through the systematic five-step process of blue ocean shift. We reverse the learning process of case method by combining it with a group exercise.
                    View case

                    Driving the Future: How Autonomous Vehicles Will Change Industries and Strategy

                    By  W. Chan Kim,  Renée Mauborgne,  Guoli Chen,  Michael Olenick
                    Add to cart popular
                    Self-driving cars are moving from science fiction to showroom fact, or at least to a car summoning platform. Waymo, the self-driving car division of Google, has ordered 82,000 self-driving cars for delivery through 2020. Cruise Automation, from General Motors, is perfecting their own fleet. Countless companies are driving full-throttle into the future.

                      Published 30 Jul 2018

                      Reference 6417

                      Length 6 page(s)

                      Topic Strategy

                      Region North America

                      Industry Automotive

                      View case

                      Driving the Future: How Autonomous Vehicles Will Change Industries and Strategy

                      By  W. Chan Kim,  Renée Mauborgne,  Guoli Chen,  Michael Olenick
                      Add to cart popular
                      • Reference 6417

                      • Published 30 Jul 2018

                      • Length 6 page(s)

                      • Topic Strategy

                      • Region North America

                      • Industry Automotive

                      Self-driving cars are moving from science fiction to showroom fact, or at least to a car summoning platform. Waymo, the self-driving car division of Google, has ordered 82,000 self-driving cars for delivery through 2020. Cruise Automation, from General Motors, is perfecting their own fleet. Countless companies are driving full-throttle into the future.
                        View case

                        How Does Digital Transformation Happen? The Mastercard Case (A)

                        By  Nathan Furr,  Andrew Shipilov,  Antoine Duvauchelle
                        Add to cart popular extra
                        The case discusses different steps which Mastercard has followed in its digital transformation journey. They involve opportunity framing, creating innovation pathways, finding digital transformation opportunities, and innovation with partners within adaptive ecosystems.

                          Published 26 Feb 2018

                          Reference 6348

                          Length 11 page(s)

                          Topic Strategy

                          Region Global

                          Industry Financial Services

                          View case

                          How Does Digital Transformation Happen? The Mastercard Case (A)

                          By  Nathan Furr,  Andrew Shipilov,  Antoine Duvauchelle
                          Add to cart popular extra
                          • Reference 6348

                          • Published 26 Feb 2018

                          • Length 11 page(s)

                          • Topic Strategy

                          • Region Global

                          • Industry Financial Services

                          The case discusses different steps which Mastercard has followed in its digital transformation journey. They involve opportunity framing, creating innovation pathways, finding digital transformation opportunities, and innovation with partners within adaptive ecosystems.
                            View case

                            The American Beauty Salon Industry in 2008 (A)

                            By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                            Add to cart popular
                            Drybar was launched in 2010 with the tagline “No cuts. No color. Just Blowouts!” by hair stylist Alli Webb and her brother Michael Landau. Blow-drying had long been provided in most hair salons, but was considered an add-on or infrequent stand-alone service that did not incur a significant and consistent revenue stream.

                              Published 26 Aug 2016

                              Reference 6237

                              Length 10 page(s)

                              Topic Strategy

                              Region North America

                              Industry Consumer Services

                              View case

                              The American Beauty Salon Industry in 2008 (A)

                              By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                              Add to cart popular
                              • Reference 6237

                              • Published 26 Aug 2016

                              • Length 10 page(s)

                              • Topic Strategy

                              • Region North America

                              • Industry Consumer Services

                              Drybar was launched in 2010 with the tagline “No cuts. No color. Just Blowouts!” by hair stylist Alli Webb and her brother Michael Landau. Blow-drying had long been provided in most hair salons, but was considered an add-on or infrequent stand-alone service that did not incur a significant and consistent revenue stream.
                                View case

                                Drybar (B): No Cuts. No Color. Just Blowouts!

                                By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                                Add to cart popular
                                Drybar (B) is presented in an innovative cartoon storybook format to help enhance participants' understanding of Drybar's offering through an entertaining experience that is both informative and emotionally engaging. Supplementary Video and Lecture Slides can be obtained at https://www.blueoceanstrategy.com/teach

                                  Published 26 Aug 2016

                                  Reference 6237

                                  Length 27 page(s)

                                  Topic Strategy

                                  Region North America

                                  Industry Consumer Services

                                  View case

                                  Drybar (B): No Cuts. No Color. Just Blowouts!

                                  By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                                  Add to cart popular
                                  • Reference 6237

                                  • Published 26 Aug 2016

                                  • Length 27 page(s)

                                  • Topic Strategy

                                  • Region North America

                                  • Industry Consumer Services

                                  Drybar (B) is presented in an innovative cartoon storybook format to help enhance participants' understanding of Drybar's offering through an entertaining experience that is both informative and emotionally engaging. Supplementary Video and Lecture Slides can be obtained at https://www.blueoceanstrategy.com/teach
                                    View case

                                    Recently Viewed

                                    Tata Swach: Making Clean Water Affordable in India

                                    By  Amitava Chattopadhyay,  Jean Wee

                                      Add to cart

                                      Ducati vs Harley Davidson

                                      By  Stephanie Leenen,  Tawfik Jelassi

                                        Add to cart

                                        AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

                                        By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee

                                          Add to cart popular award extra

                                          Footer

                                          • Faculty & Research
                                          • Faculty
                                          • Research
                                          • Centres of Excellence
                                          • INSEAD Knowledge
                                          • Research & Learning Hub
                                          • Distributors
                                          • Case Centre
                                          • CCMP
                                          • Harvard Business Publishing
                                          • study.net
                                          • XanEdu
                                          Social
                                          Sorbonne University Logo
                                          Wharton University Logo Logo
                                          Tshinghua University Logo Logo

                                          Footer bottom

                                          • Accreditations
                                          • Environment Policy
                                          • Copyright
                                          • Privacy Policy
                                          • Terms & Conditions