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16 case(s) found.
In January 2022, Sara Chemmaa, founder and CEO of Citron, a Dubai-based start-up that made distinctive lunchboxes and other carry containers, is reviewing her pitch deck for a Series A investment round. Will her growth story appeal to institutional investors? Will the expansion strategy for her consumer goods company convince funds with an investment remit in tech-based ventures?
Reference 6768
Published 25 Aug 2022
Length 15 page(s)
Topic Entrepreneurship
Region Middle-East
Industry Consumer Goods
In January 2022, Sara Chemmaa, founder and CEO of Citron, a Dubai-based start-up that made distinctive lunchboxes and other carry containers, is reviewing her pitch deck for a Series A investment round. Will her growth story appeal to institutional investors? Will the expansion strategy for her consumer goods company convince funds with an investment remit in tech-based ventures?
Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance
brokers (e.g., MoneySuperMarket) to the UAE context. This two-part case describes some of the ups
and downs of her journey, emphasizing the need for innovation and nimbleness in a rapidly changing
competitive and regulatory environment.
Reference 6561
Published 08 Mar 2023
Length 2 page(s)
Topic Strategy
Region Middle-East
Industry Insurance
Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance
brokers (e.g., MoneySuperMarket) to the UAE context. This two-part case describes some of the ups
and downs of her journey, emphasizing the need for innovation and nimbleness in a rapidly changing
competitive and regulatory environment.
Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance
brokers (e.g., MoneySuperMarket) to the UAE context. This two-part case describes some of the ups
and downs of her journey, emphasizing the need for innovation and nimbleness in a rapidly changing
competitive and regulatory environment.
Reference 6561
Published 08 Mar 2023
Length 1 page(s)
Topic Strategy
Region Middle-East
Industry Insurance
Ambareen Musa started Souqalmal by adapting the business model of UK-based online insurance
brokers (e.g., MoneySuperMarket) to the UAE context. This two-part case describes some of the ups
and downs of her journey, emphasizing the need for innovation and nimbleness in a rapidly changing
competitive and regulatory environment.
This case illustrates the key role played by a local distributor in the luxury goods industry in the Middle East. By partnering with the Chalhoub Group, western firms have built a competitive advantage across the six countries of the Gulf Cooperation Council (GCC).
Reference 6290
Published 29 Mar 2017
Length 17 page(s)
Region Middle-East
Industry Apparel and Fashion
This case illustrates the key role played by a local distributor in the luxury goods industry in the Middle East. By partnering with the Chalhoub Group, western firms have built a competitive advantage across the six countries of the Gulf Cooperation Council (GCC).
The Sultan Bin Abdulaziz Humanitarian City initiates a 'lean' healthcare project, starting with value stream and emotional mapping for a large segment of the patient population. The case explains the reason for using a number of key tools in getting the project started, and the role of process and culture change in building engagement in the effort.
Reference 6105
Published 19 Dec 2014
Length 10 page(s)
Topic Operations
Region Middle-East
Industry Hospital & Health Care
The Sultan Bin Abdulaziz Humanitarian City initiates a 'lean' healthcare project, starting with value stream and emotional mapping for a large segment of the patient population. The case explains the reason for using a number of key tools in getting the project started, and the role of process and culture change in building engagement in the effort.
The main case describes the design, implementation and operational implementation of a focused clinic in the Middle East. The ICLDC provides team-based care for managing diabetes with clear processes that have benefitted from lean Six Sigma tools. A supplement describes how the ICLDC fits into the broader context of the rapidly changing health system in the United Arab Emirates.
Reference 5676
Published 25 Mar 2010
Length 17 page(s)
Topic Operations
Region Middle-East
Industry Health, Wellness and Fitness, Medical Devices
The main case describes the design, implementation and operational implementation of a focused clinic in the Middle East. The ICLDC provides team-based care for managing diabetes with clear processes that have benefitted from lean Six Sigma tools. A supplement describes how the ICLDC fits into the broader context of the rapidly changing health system in the United Arab Emirates.