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41 cases found.

Analytics-Driven Transformation at Majid Al Futtaim: Building a Data-Led, Test-&-Learn Culture to Generate Customer Value in the Middle East

By  David Dubois,  Joerg Niessing,  Katia Kachan
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Majid Al Futtaim (MAF) is a lifestyle conglomerate present in 16 countries in the Middle East and North Africa, with annual revenues of $9.6 bn. The case focuses on its data-led, customer-centred transformation that unlocked new sources of growth and mitigated the effects of the covid19 pandemic on business thanks to the group’s digital resilience.

    Published 01 Jul 2020

    Reference 6592

    Topic Strategy

    Region Middle-East

    Industry Retail

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    Analytics-Driven Transformation at Majid Al Futtaim: Building a Data-Led, Test-&-Learn Culture to Generate Customer Value in the Middle East

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    Majid Al Futtaim (MAF) is a lifestyle conglomerate present in 16 countries in the Middle East and North Africa, with annual revenues of $9.6 bn. The case focuses on its data-led, customer-centred transformation that unlocked new sources of growth and mitigated the effects of the covid19 pandemic on business thanks to the group’s digital resilience.
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      Careem - Selling Rides or Selling Tech? Strategic Agility and Scope in a Platform Business

      By  Neil Jones,  Jean Wee
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      In 2012, when Careem first started operations in Dubai as a private limousine booking business, it was a tiny start-up working with just US$100,000 of its founders’ savings. Selim Turki is hired (its 18th employee) to develop and market its platform as a ‘white label’ solution for companies’ transport arrangements.

        Published 12 Nov 2019

        Reference 6546

        Topic Entrepreneurship

        Region Middle-East

        Industry Consumer Services,  Transportation/Trucking/Railroad

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        Careem - Selling Rides or Selling Tech? Strategic Agility and Scope in a Platform Business

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        In 2012, when Careem first started operations in Dubai as a private limousine booking business, it was a tiny start-up working with just US$100,000 of its founders’ savings. Selim Turki is hired (its 18th employee) to develop and market its platform as a ‘white label’ solution for companies’ transport arrangements.
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          Unlocking the Closet: Venture Capital and the Global Expansion of a Middle East Luxury Goods Marketplace

          By  Vikas A. Aggarwal,  Katia Kachan
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          In 2018, the Luxury Closest (TLC), an e-commerce marketplace for pre-owned luxury goods based in Dubai, receives Series C investment from two venture capital firms, Middle East Venture Partners and Wamda Capital. CEO Kunal Kapoor needs to evaluate three distinct paths for the company’s expansion over the coming 18 months.

            Published 31 May 2019

            Reference 6505

            Topic Entrepreneurship

            Region Middle-East

            Industry Venture Capital,  Luxury Goods and Jewelry,  E-Commerce

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            Unlocking the Closet: Venture Capital and the Global Expansion of a Middle East Luxury Goods Marketplace

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            In 2018, the Luxury Closest (TLC), an e-commerce marketplace for pre-owned luxury goods based in Dubai, receives Series C investment from two venture capital firms, Middle East Venture Partners and Wamda Capital. CEO Kunal Kapoor needs to evaluate three distinct paths for the company’s expansion over the coming 18 months.
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              Fashion Forward Dubai (FFWD): Digitally Transforming the Fashion Industry?

              By  L. Felipe Monteiro,  Katia Kachan
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              The case discusses the globalization of fashion and the trajectory of Fashion Forward Dubai. Since its inception in 2013, FFWD had striven to offer an alternative to traditional fashion weeks by showcasing collections of local designers to fashion buyers, journalists and customers on the catwalk and on internet. Over 15,000 attendees came to the show and more than 100,000 followed it online.

                Published 27 Jun 2018

                Reference 6395

                Topic Strategy

                Region Middle-East

                Industry Apparel and Fashion

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                Fashion Forward Dubai (FFWD): Digitally Transforming the Fashion Industry?

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                The case discusses the globalization of fashion and the trajectory of Fashion Forward Dubai. Since its inception in 2013, FFWD had striven to offer an alternative to traditional fashion weeks by showcasing collections of local designers to fashion buyers, journalists and customers on the catwalk and on internet. Over 15,000 attendees came to the show and more than 100,000 followed it online.
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                  ACTIS' Pan-Regional Payment Platform: Private Equity Buy-and-build Strategy in the Middle East and Africa

                  By  Claudia Zeisberger,  Jean Wee
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                  In 2010, ACTIS embarked on an ambitious project to build a pan-Middle East and Africa (MEA) payments platform. It had purchased Mediterranean Smart Cards Company (MSCC), a bankcard issuer with operations across Africa, and had identified a follow-on target, Visa Jordan Card Services (VJCS) as part of its buy-and-build strategy, and another potential acquisition in South Africa.

                    Published 29 Jan 2018

                    Reference 6363

                    Topic Strategy

                    Region Middle-East

                    Industry Private Equity

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                    ACTIS' Pan-Regional Payment Platform: Private Equity Buy-and-build Strategy in the Middle East and Africa

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                    In 2010, ACTIS embarked on an ambitious project to build a pan-Middle East and Africa (MEA) payments platform. It had purchased Mediterranean Smart Cards Company (MSCC), a bankcard issuer with operations across Africa, and had identified a follow-on target, Visa Jordan Card Services (VJCS) as part of its buy-and-build strategy, and another potential acquisition in South Africa.
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                      WebTeb (A): A Very Palestinian Dilemma

                      By  N. Craig Smith,  Elin Williams
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                      Recent MBA graduate Majed finds his dream job: high-tech, entrepreneurial, senior, social – contributing to the economy of Palestine, a cause close to his heart. But the new CEO of WebTeb, an online medical information service in Arabic, finds it more challenging than expected. Recruiting IT talent in Palestine is particularly tough.

                        Published 28 May 2018

                        Reference 6343

                        Topic Responsibility

                        Region Middle-East

                        Industry Wireless,  Medical Practice,  Information Services

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                        WebTeb (A): A Very Palestinian Dilemma

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                        Recent MBA graduate Majed finds his dream job: high-tech, entrepreneurial, senior, social – contributing to the economy of Palestine, a cause close to his heart. But the new CEO of WebTeb, an online medical information service in Arabic, finds it more challenging than expected. Recruiting IT talent in Palestine is particularly tough.
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                          WebTeb (B): A Very Palestinian Dilemma

                          By  N. Craig Smith,  Elin Williams
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                          Recent MBA graduate Majed finds his dream job: high-tech, entrepreneurial, senior, social – contributing to the economy of Palestine, a cause close to his heart. But the new CEO of WebTeb, an online medical information service in Arabic, finds it more challenging than expected. Recruiting IT talent in Palestine is particularly tough.

                            Published 28 May 2018

                            Reference 6343

                            Topic Responsibility

                            Region Middle-East

                            Industry Wireless,  Medical Practice,  Information Services

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                            WebTeb (B): A Very Palestinian Dilemma

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                            Recent MBA graduate Majed finds his dream job: high-tech, entrepreneurial, senior, social – contributing to the economy of Palestine, a cause close to his heart. But the new CEO of WebTeb, an online medical information service in Arabic, finds it more challenging than expected. Recruiting IT talent in Palestine is particularly tough.
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                              Careem vs. the Ride-Hailing Goliath: Abraaj Journeys Further Into the Tech-enabled Consumer Space

                              By  Claudia Zeisberger,  Bowen White,  Jean Wee
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                              Careem, a Dubai-based ride-hailing company, was founded in 2012 in the United Arab Emirates (UAE) by two ex-McKinsey consultants who saw a gap in the transport market.

                                Published 15 Dec 2017

                                Reference 6333

                                Topic Entrepreneurship

                                Region Middle-East

                                Industry Private Equity,  Transportation/Trucking/Railroad

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                                Careem vs. the Ride-Hailing Goliath: Abraaj Journeys Further Into the Tech-enabled Consumer Space

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                                Careem, a Dubai-based ride-hailing company, was founded in 2012 in the United Arab Emirates (UAE) by two ex-McKinsey consultants who saw a gap in the transport market.
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                                  Humanitarian Agility in Action (A): The 2015 Yemen Crisis

                                  By  Luk Van Wassenhove,  Charles Delagarde,  Joachim Mikalsen
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                                  Agility is often mentioned but seldom defined or clearly illustrated. This case discusses UNICEF’s response to the sudden disruption of its aid supply chain to Yemen after the bombing started in 2015. It illustrates how a forwarding hub was quickly established in Djibouti and dhow vessels were used to reach small Yemeni ports from there.

                                    Published 15 Dec 2017

                                    Reference 6315

                                    Topic Operations

                                    Region Middle-East

                                    Industry Facilities Services,  Hospital & Health Care,  Logistics and Supply Chain

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                                    Humanitarian Agility in Action (A): The 2015 Yemen Crisis

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                                    Agility is often mentioned but seldom defined or clearly illustrated. This case discusses UNICEF’s response to the sudden disruption of its aid supply chain to Yemen after the bombing started in 2015. It illustrates how a forwarding hub was quickly established in Djibouti and dhow vessels were used to reach small Yemeni ports from there.
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                                      Humanitarian Agility in Action (B): UNICEF's Response to the 2015 Yemen Crisis

                                      By  Luk Van Wassenhove,  Charles Delagarde,  Joachim Mikalsen
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                                      Agility is often mentioned but seldom defined or clearly illustrated. This case discusses UNICEF’s response to the sudden disruption of its aid supply chain to Yemen after the bombing started in 2015. It illustrates how a forwarding hub was quickly established in Djibouti and dhow vessels were used to reach small Yemeni ports from there.

                                        Published 15 Dec 2017

                                        Reference 6315

                                        Topic Operations

                                        Region Middle-East

                                        Industry Facilities Services,  Hospital & Health Care,  Logistics and Supply Chain

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                                        Humanitarian Agility in Action (B): UNICEF's Response to the 2015 Yemen Crisis

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                                        Agility is often mentioned but seldom defined or clearly illustrated. This case discusses UNICEF’s response to the sudden disruption of its aid supply chain to Yemen after the bombing started in 2015. It illustrates how a forwarding hub was quickly established in Djibouti and dhow vessels were used to reach small Yemeni ports from there.
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                                          The ISIS Social Media Machine

                                          By  Peter Zemsky,  Benjamin Lavelle
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                                          This case considers the use of social media and other electronic communication tools by the terrorist group ISIS to spread its message and recruit new members. It includes background information on social media platforms and their use by organizations as marketing tools.

                                            Published 24 Jul 2017

                                            Reference 6302

                                            Topic Marketing

                                            Region Middle-East

                                            Industry Broadcast Media

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                                            The ISIS Social Media Machine

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                                            This case considers the use of social media and other electronic communication tools by the terrorist group ISIS to spread its message and recruit new members. It includes background information on social media platforms and their use by organizations as marketing tools.
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                                              Chalhoub Group: A Luxury Success Story in the Middle East

                                              By  Frederic Godart,  Andrew Shipilov,  Brian Henry,  Nancy Leung
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                                              This case illustrates the key role played by a local distributor in the luxury goods industry in the Middle East. By partnering with the Chalhoub Group, western firms have built a competitive advantage across the six countries of the Gulf Cooperation Council (GCC).

                                                Published 29 Mar 2017

                                                Reference 6290

                                                Topic Leadership & Organisations

                                                Region Middle-East

                                                Industry Apparel and Fashion

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                                                Chalhoub Group: A Luxury Success Story in the Middle East

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                                                This case illustrates the key role played by a local distributor in the luxury goods industry in the Middle East. By partnering with the Chalhoub Group, western firms have built a competitive advantage across the six countries of the Gulf Cooperation Council (GCC).
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