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    14 case(s) found.

    Searching for Value: Value Innovation vs. Technology Innovation - Mini Cases & Exercises

    By  W. Chan Kim,  Renée Mauborgne,  Michael Olenick
    Add to cart popular
    The case helps participants explore and understand the difference between value innovation, the creation of a leap in value, and technology innovation, the creation of breakthrough technology. It teaches students to identify value innovation offerings, how value innovation differs from technology innovation and their commercial consequences.

      Published 04 Feb 2021

      Reference 6643

      Length 5 page(s)

      Topic Strategy

      Region North America

      View case

      Searching for Value: Value Innovation vs. Technology Innovation - Mini Cases & Exercises

      By  W. Chan Kim,  Renée Mauborgne,  Michael Olenick
      Add to cart popular
      • Reference 6643

      • Published 04 Feb 2021

      • Length 5 page(s)

      • Topic Strategy

      • Region North America

      The case helps participants explore and understand the difference between value innovation, the creation of a leap in value, and technology innovation, the creation of breakthrough technology. It teaches students to identify value innovation offerings, how value innovation differs from technology innovation and their commercial consequences.
        View case

        ObEN PAI: Building a World of Personal AI Avatars

        By  Peter Zemsky,  Pavel Kireyev,  Lisa Simone Duke
        Add to cart popular
        The case charts the creation and development of ObEN, a Los Angeles start-up that offers two kinds of personal artificial intelligence avatars – consumer avatars that can be created by individuals on their smartphones, and avatars that recreate a celebrity persona (requiring more data).

          Published 19 Mar 2020

          Reference 6562

          Length 16 page(s)

          Topic Strategy

          Region North America

          Industry Computer Software

          View case

          ObEN PAI: Building a World of Personal AI Avatars

          By  Peter Zemsky,  Pavel Kireyev,  Lisa Simone Duke
          Add to cart popular
          • Reference 6562

          • Published 19 Mar 2020

          • Length 16 page(s)

          • Topic Strategy

          • Region North America

          • Industry Computer Software

          The case charts the creation and development of ObEN, a Los Angeles start-up that offers two kinds of personal artificial intelligence avatars – consumer avatars that can be created by individuals on their smartphones, and avatars that recreate a celebrity persona (requiring more data).
            View case

            Artificial Intelligence: Stitch Fix - A Blue Ocean Retailer in the AI World

            By  W. Chan Kim,  Renée Mauborgne,  Melanie Pipino
            Add to cart popular
            Retail had always fascinated Katrina Lake, the youngest woman CEO to ever lead a US initial public offering. But she couldn’t help noticing that the age-old industry never changed. Brick-and-mortar retailers still competed on variety and touch-and-feel, while online competitors sought to differentiate through low prices and fast shipping.

              Published 17 Dec 2019

              Reference 6540

              Length 14 page(s)

              Topic Strategy

              Region North America

              Industry Retail,  Building Materials

              View case

              Artificial Intelligence: Stitch Fix - A Blue Ocean Retailer in the AI World

              By  W. Chan Kim,  Renée Mauborgne,  Melanie Pipino
              Add to cart popular
              • Reference 6540

              • Published 17 Dec 2019

              • Length 14 page(s)

              • Topic Strategy

              • Region North America

              • Industry Retail,  Building Materials

              Retail had always fascinated Katrina Lake, the youngest woman CEO to ever lead a US initial public offering. But she couldn’t help noticing that the age-old industry never changed. Brick-and-mortar retailers still competed on variety and touch-and-feel, while online competitors sought to differentiate through low prices and fast shipping.
                View case

                Wawa: Retailing Reinvented Through Blue Ocean Strategy

                By  W. Chan Kim,  Renée Mauborgne,  Michael Olenick
                Add to cart popular
                Customers are gaga for Wawa, the restaurant / convenience store / gas station that inspires people to tattoo the firm's logo. Founded in 1803, Wawa morphed over time from an iron foundry to a textile mill, to a dairy farm, dairy delivery business, grocery store, then convenience store. Dark clouds descended with the 2008 financial crisis.

                  Published 25 Jun 2018

                  Reference 6421

                  Length 14 page(s)

                  Topic Strategy

                  Region North America

                  Industry Restaurants,  Food and Beverages Production

                  View case

                  Wawa: Retailing Reinvented Through Blue Ocean Strategy

                  By  W. Chan Kim,  Renée Mauborgne,  Michael Olenick
                  Add to cart popular
                  • Reference 6421

                  • Published 25 Jun 2018

                  • Length 14 page(s)

                  • Topic Strategy

                  • Region North America

                  • Industry Restaurants,  Food and Beverages Production

                  Customers are gaga for Wawa, the restaurant / convenience store / gas station that inspires people to tattoo the firm's logo. Founded in 1803, Wawa morphed over time from an iron foundry to a textile mill, to a dairy farm, dairy delivery business, grocery store, then convenience store. Dark clouds descended with the 2008 financial crisis.
                    View case

                    Driving the Future: How Autonomous Vehicles Will Change Industries and Strategy

                    By  W. Chan Kim,  Renée Mauborgne,  Guoli Chen,  Michael Olenick
                    Add to cart popular
                    Self-driving cars are moving from science fiction to showroom fact, or at least to a car summoning platform. Waymo, the self-driving car division of Google, has ordered 82,000 self-driving cars for delivery through 2020. Cruise Automation, from General Motors, is perfecting their own fleet. Countless companies are driving full-throttle into the future.

                      Published 30 Jul 2018

                      Reference 6417

                      Length 6 page(s)

                      Topic Strategy

                      Region North America

                      Industry Automotive

                      View case

                      Driving the Future: How Autonomous Vehicles Will Change Industries and Strategy

                      By  W. Chan Kim,  Renée Mauborgne,  Guoli Chen,  Michael Olenick
                      Add to cart popular
                      • Reference 6417

                      • Published 30 Jul 2018

                      • Length 6 page(s)

                      • Topic Strategy

                      • Region North America

                      • Industry Automotive

                      Self-driving cars are moving from science fiction to showroom fact, or at least to a car summoning platform. Waymo, the self-driving car division of Google, has ordered 82,000 self-driving cars for delivery through 2020. Cruise Automation, from General Motors, is perfecting their own fleet. Countless companies are driving full-throttle into the future.
                        View case

                        Successes and Failures of Amazon's Growth Strategies: Causes and Consequences

                        By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                        Add to cart popular
                        On 30 May 2017, Amazon shares traded at a record high - above $1,000 - surpassing the share price of Google parent Alphabet. Started as an online bookstore 22 years earlier, Amazon has achieved uninterrupted growth by becoming the largest internet bookstore, the largest online marketplace, a media company, and the most successful IT service provider.

                          Published 25 Sep 2017

                          Reference 6340

                          Length 26 page(s)

                          Topic Strategy

                          Region North America

                          Industry E-Commerce

                          View case

                          Successes and Failures of Amazon's Growth Strategies: Causes and Consequences

                          By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                          Add to cart popular
                          • Reference 6340

                          • Published 25 Sep 2017

                          • Length 26 page(s)

                          • Topic Strategy

                          • Region North America

                          • Industry E-Commerce

                          On 30 May 2017, Amazon shares traded at a record high - above $1,000 - surpassing the share price of Google parent Alphabet. Started as an online bookstore 22 years earlier, Amazon has achieved uninterrupted growth by becoming the largest internet bookstore, the largest online marketplace, a media company, and the most successful IT service provider.
                            View case

                            The American Beauty Salon Industry in 2008 (A)

                            By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                            Add to cart popular
                            Drybar was launched in 2010 with the tagline “No cuts. No color. Just Blowouts!” by hair stylist Alli Webb and her brother Michael Landau. Blow-drying had long been provided in most hair salons, but was considered an add-on or infrequent stand-alone service that did not incur a significant and consistent revenue stream.

                              Published 26 Aug 2016

                              Reference 6237

                              Length 10 page(s)

                              Topic Strategy

                              Region North America

                              Industry Consumer Services

                              View case

                              The American Beauty Salon Industry in 2008 (A)

                              By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                              Add to cart popular
                              • Reference 6237

                              • Published 26 Aug 2016

                              • Length 10 page(s)

                              • Topic Strategy

                              • Region North America

                              • Industry Consumer Services

                              Drybar was launched in 2010 with the tagline “No cuts. No color. Just Blowouts!” by hair stylist Alli Webb and her brother Michael Landau. Blow-drying had long been provided in most hair salons, but was considered an add-on or infrequent stand-alone service that did not incur a significant and consistent revenue stream.
                                View case

                                Drybar (B): No Cuts. No Color. Just Blowouts!

                                By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                                Add to cart popular
                                Drybar (B) is presented in an innovative cartoon storybook format to help enhance participants' understanding of Drybar's offering through an entertaining experience that is both informative and emotionally engaging. Supplementary Video and Lecture Slides can be obtained at https://www.blueoceanstrategy.com/teach

                                  Published 26 Aug 2016

                                  Reference 6237

                                  Length 27 page(s)

                                  Topic Strategy

                                  Region North America

                                  Industry Consumer Services

                                  View case

                                  Drybar (B): No Cuts. No Color. Just Blowouts!

                                  By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                                  Add to cart popular
                                  • Reference 6237

                                  • Published 26 Aug 2016

                                  • Length 27 page(s)

                                  • Topic Strategy

                                  • Region North America

                                  • Industry Consumer Services

                                  Drybar (B) is presented in an innovative cartoon storybook format to help enhance participants' understanding of Drybar's offering through an entertaining experience that is both informative and emotionally engaging. Supplementary Video and Lecture Slides can be obtained at https://www.blueoceanstrategy.com/teach
                                    View case

                                    The Marvel Way: Restoring a Blue Ocean

                                    By  W. Chan Kim,  Renée Mauborgne,  Michael Olenick
                                    Add to cart popular award
                                    The Marvel Way: Restoring a Blue Ocean explains one of the greatest turnarounds in modern business history. This case comes with a two-part video interview with then Marvel CEO Peter Cuneo who turned around the business and launched a blue ocean. Founded in 1939, Marvel Comics initially struggled in a red ocean producing primarily me-to knock-off comic books.

                                      Published 24 Mar 2016

                                      Reference 6205

                                      Length 17 page(s)

                                      Topic Strategy

                                      Region North America

                                      Industry Motion Pictures and Film

                                      View case

                                      The Marvel Way: Restoring a Blue Ocean

                                      By  W. Chan Kim,  Renée Mauborgne,  Michael Olenick
                                      Add to cart popular award
                                      • Reference 6205

                                      • Published 24 Mar 2016

                                      • Length 17 page(s)

                                      • Topic Strategy

                                      • Region North America

                                      • Industry Motion Pictures and Film

                                      The Marvel Way: Restoring a Blue Ocean explains one of the greatest turnarounds in modern business history. This case comes with a two-part video interview with then Marvel CEO Peter Cuneo who turned around the business and launched a blue ocean. Founded in 1939, Marvel Comics initially struggled in a red ocean producing primarily me-to knock-off comic books.
                                        View case

                                        Zappos.com (A): Bring the Shoe Store to Your Home

                                        By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                                        Add to cart popular
                                        This is the first part of two-case series of Zappos's blue ocean strategic move as an innovative online shoe retailer. Part A focuses on how Zappos reconstructed the existing boundaries of the online footwear retail industry. It describes Zappos's distinctive value proposition that is neither an offline nor online shoe store in the conventional sense.

                                          Published 25 Feb 2013

                                          Reference 5932

                                          Length 9 page(s)

                                          Topic Strategy

                                          Region North America

                                          Industry Information Technology and Services

                                          View case

                                          Zappos.com (A): Bring the Shoe Store to Your Home

                                          By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                                          Add to cart popular
                                          • Reference 5932

                                          • Published 25 Feb 2013

                                          • Length 9 page(s)

                                          • Topic Strategy

                                          • Region North America

                                          • Industry Information Technology and Services

                                          This is the first part of two-case series of Zappos's blue ocean strategic move as an innovative online shoe retailer. Part A focuses on how Zappos reconstructed the existing boundaries of the online footwear retail industry. It describes Zappos's distinctive value proposition that is neither an offline nor online shoe store in the conventional sense.
                                            View case

                                            Zappos.com (B): Strategy Powered by Culture and People

                                            By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                                            Add to cart popular
                                            The second part of Zappos case focuses on Zappos's people proposition, which led to high performance and raised barriers to imitation.

                                              Published 25 Feb 2013

                                              Reference 5932

                                              Length 7 page(s)

                                              Topic Strategy

                                              Region North America

                                              Industry Information Technology and Services

                                              View case

                                              Zappos.com (B): Strategy Powered by Culture and People

                                              By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                                              Add to cart popular
                                              • Reference 5932

                                              • Published 25 Feb 2013

                                              • Length 7 page(s)

                                              • Topic Strategy

                                              • Region North America

                                              • Industry Information Technology and Services

                                              The second part of Zappos case focuses on Zappos's people proposition, which led to high performance and raised barriers to imitation.
                                                View case

                                                How Apple’s Corporate Strategy Drove High Growth

                                                By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                                                Add to cart popular
                                                This case introduces the application of blue ocean strategy in the context of managing a business portfolio at the corporate level. Apple created future profits and growth not by exploiting existing demand, but by reconstructing industry boundaries to create new market space and unlock latent demand.

                                                  Published 31 Jul 2012

                                                  Reference 5860

                                                  Length 6 page(s)

                                                  Topic Strategy

                                                  Region North America

                                                  Industry Consumer Services,  Electrical/Electronic Manufacturing,  Online Media

                                                  View case

                                                  How Apple’s Corporate Strategy Drove High Growth

                                                  By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                                                  Add to cart popular
                                                  • Reference 5860

                                                  • Published 31 Jul 2012

                                                  • Length 6 page(s)

                                                  • Topic Strategy

                                                  • Region North America

                                                  • Industry Consumer Services,  Electrical/Electronic Manufacturing,  Online Media

                                                  This case introduces the application of blue ocean strategy in the context of managing a business portfolio at the corporate level. Apple created future profits and growth not by exploiting existing demand, but by reconstructing industry boundaries to create new market space and unlock latent demand.
                                                    View case
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