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    11 cases found.

    Wawa: Retailing Reinvented Through Blue Ocean Strategy

    By  W. Chan Kim,  Renée Mauborgne,  Michael Olenick
    Add to cart popular
    Customers are gaga for Wawa, the restaurant / convenience store / gas station that inspires people to tattoo the firm's logo. Founded in 1803, Wawa morphed over time from an iron foundry to a textile mill, to a dairy farm, dairy delivery business, grocery store, then convenience store. Dark clouds descended with the 2008 financial crisis.

      Published 25 Jun 2018

      Reference 6421

      Topic Strategy

      Region North America

      Industry Restaurants,  Food and Beverages Production

      View case

      Wawa: Retailing Reinvented Through Blue Ocean Strategy

      Add to cart popular
      • By  W. Chan Kim,  Renée Mauborgne,  Michael Olenick
      • Reference 6421

      • Published 25 Jun 2018

      • Topic Strategy

      • Region North America

      • Industry Restaurants,  Food and Beverages Production

      Customers are gaga for Wawa, the restaurant / convenience store / gas station that inspires people to tattoo the firm's logo. Founded in 1803, Wawa morphed over time from an iron foundry to a textile mill, to a dairy farm, dairy delivery business, grocery store, then convenience store. Dark clouds descended with the 2008 financial crisis.
        View case

        Driving the Future: How Autonomous Vehicles Will Change Industries and Strategy

        By  W. Chan Kim,  Renée Mauborgne,  Guoli Chen,  Michael Olenick
        Add to cart popular
        Self-driving cars are moving from science fiction to showroom fact, or at least to a car summoning platform. Waymo, the self-driving car division of Google, has ordered 82,000 self-driving cars for delivery through 2020. Cruise Automation, from General Motors, is perfecting their own fleet. Countless companies are driving full-throttle into the future.

          Published 30 Jul 2018

          Reference 6417

          Topic Strategy

          Region North America

          Industry Automotive

          View case

          Driving the Future: How Autonomous Vehicles Will Change Industries and Strategy

          Add to cart popular
          • By  W. Chan Kim,  Renée Mauborgne,  Guoli Chen,  Michael Olenick
          • Reference 6417

          • Published 30 Jul 2018

          • Topic Strategy

          • Region North America

          • Industry Automotive

          Self-driving cars are moving from science fiction to showroom fact, or at least to a car summoning platform. Waymo, the self-driving car division of Google, has ordered 82,000 self-driving cars for delivery through 2020. Cruise Automation, from General Motors, is perfecting their own fleet. Countless companies are driving full-throttle into the future.
            View case

            Successes and Failures of Amazon's Growth Strategies: Causes and Consequences

            By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
            Add to cart popular
            On 30 May 2017, Amazon shares traded at a record high - above $1,000 - surpassing the share price of Google parent Alphabet. Started as an online bookstore 22 years earlier, Amazon has achieved uninterrupted growth by becoming the largest internet bookstore, the largest online marketplace, a media company, and the most successful IT service provider.

              Published 25 Sep 2017

              Reference 6340

              Topic Strategy

              Region North America

              Industry E-Commerce

              View case

              Successes and Failures of Amazon's Growth Strategies: Causes and Consequences

              Add to cart popular
              • By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
              • Reference 6340

              • Published 25 Sep 2017

              • Topic Strategy

              • Region North America

              • Industry E-Commerce

              On 30 May 2017, Amazon shares traded at a record high - above $1,000 - surpassing the share price of Google parent Alphabet. Started as an online bookstore 22 years earlier, Amazon has achieved uninterrupted growth by becoming the largest internet bookstore, the largest online marketplace, a media company, and the most successful IT service provider.
                View case

                The American Beauty Salon Industry in 2008 (A)

                By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                Add to cart popular
                Drybar was launched in 2010 with the tagline “No cuts. No color. Just Blowouts!” by hair stylist Alli Webb and her brother Michael Landau. Blow-drying had long been provided in most hair salons, but was considered an add-on or infrequent stand-alone service that did not incur a significant and consistent revenue stream.

                  Published 26 Aug 2016

                  Reference 6237

                  Topic Strategy

                  Region North America

                  Industry Consumer Services

                  View case

                  The American Beauty Salon Industry in 2008 (A)

                  Add to cart popular
                  • By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                  • Reference 6237

                  • Published 26 Aug 2016

                  • Topic Strategy

                  • Region North America

                  • Industry Consumer Services

                  Drybar was launched in 2010 with the tagline “No cuts. No color. Just Blowouts!” by hair stylist Alli Webb and her brother Michael Landau. Blow-drying had long been provided in most hair salons, but was considered an add-on or infrequent stand-alone service that did not incur a significant and consistent revenue stream.
                    View case

                    Drybar (B): No Cuts. No Color. Just Blowouts!

                    By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                    Add to cart popular
                    Drybar (B) is presented in an innovative cartoon storybook format to help enhance participants' understanding of Drybar's offering through an entertaining experience that is both informative and emotionally engaging. Supplementary Video and Lecture Slides can be obtained at https://www.blueoceanstrategy.com/teach

                      Published 26 Aug 2016

                      Reference 6237

                      Topic Strategy

                      Region North America

                      Industry Consumer Services

                      View case

                      Drybar (B): No Cuts. No Color. Just Blowouts!

                      Add to cart popular
                      • By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                      • Reference 6237

                      • Published 26 Aug 2016

                      • Topic Strategy

                      • Region North America

                      • Industry Consumer Services

                      Drybar (B) is presented in an innovative cartoon storybook format to help enhance participants' understanding of Drybar's offering through an entertaining experience that is both informative and emotionally engaging. Supplementary Video and Lecture Slides can be obtained at https://www.blueoceanstrategy.com/teach
                        View case

                        The Marvel Way: Restoring a Blue Ocean

                        By  W. Chan Kim,  Renée Mauborgne,  Michael Olenick
                        Add to cart popular award
                        The Marvel Way: Restoring a Blue Ocean explains one of the greatest turnarounds in modern business history. This case comes with a two-part video interview with then Marvel CEO Peter Cuneo who turned around the business and launched a blue ocean. Founded in 1939, Marvel Comics initially struggled in a red ocean producing primarily me-to knock-off comic books.

                          Published 24 Mar 2016

                          Reference 6205

                          Topic Strategy

                          Region North America

                          Industry Motion Pictures and Film

                          View case

                          The Marvel Way: Restoring a Blue Ocean

                          Add to cart popular award
                          • By  W. Chan Kim,  Renée Mauborgne,  Michael Olenick
                          • Reference 6205

                          • Published 24 Mar 2016

                          • Topic Strategy

                          • Region North America

                          • Industry Motion Pictures and Film

                          The Marvel Way: Restoring a Blue Ocean explains one of the greatest turnarounds in modern business history. This case comes with a two-part video interview with then Marvel CEO Peter Cuneo who turned around the business and launched a blue ocean. Founded in 1939, Marvel Comics initially struggled in a red ocean producing primarily me-to knock-off comic books.
                            View case

                            Zappos.com (A): Bring the Shoe Store to Your Home

                            By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                            Add to cart popular
                            This is the first part of two-case series of Zappos's blue ocean strategic move as an innovative online shoe retailer. Part A focuses on how Zappos reconstructed the existing boundaries of the online footwear retail industry. It describes Zappos's distinctive value proposition that is neither an offline nor online shoe store in the conventional sense.

                              Published 25 Feb 2013

                              Reference 5932

                              Topic Strategy

                              Region North America

                              Industry Information Technology and Services

                              View case

                              Zappos.com (A): Bring the Shoe Store to Your Home

                              Add to cart popular
                              • By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                              • Reference 5932

                              • Published 25 Feb 2013

                              • Topic Strategy

                              • Region North America

                              • Industry Information Technology and Services

                              This is the first part of two-case series of Zappos's blue ocean strategic move as an innovative online shoe retailer. Part A focuses on how Zappos reconstructed the existing boundaries of the online footwear retail industry. It describes Zappos's distinctive value proposition that is neither an offline nor online shoe store in the conventional sense.
                                View case

                                Zappos.com (B): Strategy Powered by Culture and People

                                By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                                Add to cart popular
                                The second part of Zappos case focuses on Zappos's people proposition, which led to high performance and raised barriers to imitation.

                                  Published 25 Feb 2013

                                  Reference 5932

                                  Topic Strategy

                                  Region North America

                                  Industry Information Technology and Services

                                  View case

                                  Zappos.com (B): Strategy Powered by Culture and People

                                  Add to cart popular
                                  • By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                                  • Reference 5932

                                  • Published 25 Feb 2013

                                  • Topic Strategy

                                  • Region North America

                                  • Industry Information Technology and Services

                                  The second part of Zappos case focuses on Zappos's people proposition, which led to high performance and raised barriers to imitation.
                                    View case

                                    How Apple’s Corporate Strategy Drove High Growth

                                    By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                                    Add to cart popular
                                    This case introduces the application of blue ocean strategy in the context of managing a business portfolio at the corporate level. Apple created future profits and growth not by exploiting existing demand, but by reconstructing industry boundaries to create new market space and unlock latent demand.

                                      Published 31 Jul 2012

                                      Reference 5860

                                      Topic Strategy

                                      Region North America

                                      Industry Consumer Services,  Electrical/Electronic Manufacturing,  Online Media

                                      View case

                                      How Apple’s Corporate Strategy Drove High Growth

                                      Add to cart popular
                                      • By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                                      • Reference 5860

                                      • Published 31 Jul 2012

                                      • Topic Strategy

                                      • Region North America

                                      • Industry Consumer Services,  Electrical/Electronic Manufacturing,  Online Media

                                      This case introduces the application of blue ocean strategy in the context of managing a business portfolio at the corporate level. Apple created future profits and growth not by exploiting existing demand, but by reconstructing industry boundaries to create new market space and unlock latent demand.
                                        View case

                                        Cisco Systems: New Millennium - New Acquisition Strategy?

                                        By  Nir Brueller,  Laurence Capron
                                        Add to cart popular award
                                        The case first describes the evolution of Cisco Systems of San Jose, California, from a narrowly-focused routing and switching equipment vendor, with a highly effective competitive strategy, into a diversified networking and IT giant.

                                          Published 25 Mar 2010

                                          Reference 5669

                                          Topic Strategy

                                          Region North America

                                          Industry Telecommunications,  Capital Markets

                                          View case

                                          Cisco Systems: New Millennium - New Acquisition Strategy?

                                          Add to cart popular award
                                          • By  Nir Brueller,  Laurence Capron
                                          • Reference 5669

                                          • Published 25 Mar 2010

                                          • Topic Strategy

                                          • Region North America

                                          • Industry Telecommunications,  Capital Markets

                                          The case first describes the evolution of Cisco Systems of San Jose, California, from a narrowly-focused routing and switching equipment vendor, with a highly effective competitive strategy, into a diversified networking and IT giant.
                                            View case

                                            Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001

                                            By  W. Chan Kim,  Renée Mauborgne,  Jason Hunter,  Brian Marks,  Wayne Mortensen
                                            Add to cart popular
                                            The case entitled ‘Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001’ examines the competitive environment of the US wine industry in 2001, prior to [yellow tail]’s launch. The case demonstrates how the industry was overcrowded, highly competitive, and increasingly squeezed at the distribution and retail stages of the supply chain.

                                              Published 31 Jul 2009

                                              Reference 5626

                                              Topic Strategy

                                              Region North America

                                              Industry Food and Beverages Production,  Wine and Spirits

                                              View case

                                              Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001

                                              Add to cart popular
                                              • By  W. Chan Kim,  Renée Mauborgne,  Jason Hunter,  Brian Marks,  Wayne Mortensen
                                              • Reference 5626

                                              • Published 31 Jul 2009

                                              • Topic Strategy

                                              • Region North America

                                              • Industry Food and Beverages Production,  Wine and Spirits

                                              The case entitled ‘Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001’ examines the competitive environment of the US wine industry in 2001, prior to [yellow tail]’s launch. The case demonstrates how the industry was overcrowded, highly competitive, and increasingly squeezed at the distribution and retail stages of the supply chain.
                                                View case

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