Jean-Claude Larreche

Emeritus Professor of Marketing
QlikTech, with its disruptive technology and business model, seems to have found a market niche in the mid-market business-to-business software segment. The big 5 market participants are now starting to offer the in-memory technology that QlikTech has built its business upon. In the light of the traditional vendors’ encroachment, can QlikTech’s growth be sustained?

Published 28 Apr 2014

Reference 5810

Topic Marketing

Industry Computer Software

Region Global

View case
Apesar de iniciativas similares levadas a cabo por grandes bancos internacionais, o First Direct tornou-se no modelo do banco telefónico a nível mundial. O caso descreve a história do First Direct e dos vários componentes que fazem parte das suas operações, particularmente no que diz respeito à questão central de relações de marketing a distância.

Published 14 Jan 2010

Reference 4660

Topic Marketing

Region Europe

View case
The Virgin Atlantic Airways (VAA) case was written on the occasion of the company's 10th anniversary. In 10 years, VAA has brought many innovations to the airline industry and won many awards for its service. It has fought against giants on an international scale and has survived the airline industry's most difficult years.

Published 09 May 2005

Reference 4323

Topic Marketing

Region Global

View case
Aunque existen otras iniciativas similares puestas en marcha por grandes bancos internacionales, el First Direct se ha convertido en el modelo de telebanco a nivel mundial. Este caso explica la historia de First Direct y los distintos elementos de su operativa, haciendo especial hincapié en el tema del marketing relacional a distancia.

Published 01 Jan 1998

Reference 4660

Topic Marketing

Region Europe

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First Direct has become the model of tele-banking worldwide, despite similar initiatives undertaken by large international banks. The case describes the history of First Direct and the various components of its operations, especially around the central issue of relationship marketing at a distance.

Published 01 Jan 1997

Reference 4660

Topic Marketing

Industry Banking

Region Europe

View case
The Virgin Atlantic Airways (VAA) case was written on the occasion of the company's 10th anniversary. In 10 years, VAA has brought many innovations to the airline industry and won many awards for its service. It has fought against giants on an international scale and has survived the airline industry's most difficult years.

Published 01 Feb 1995

Reference 4323

Topic Marketing

Industry Airlines/Aviation Transportation/Trucking/Railroad

Region Global

View case
A series of three cases to illustrate the issue of strategic marketing resource allocation between products. STARCO (A) presents the challenge of a newly appointed Vice-President of Marketing in developing a product-market portfolio for its division. The case contains detailed information on the market and competitive situations as well as a five-year projection of a "status-quo" strategy.

Published 01 Jan 1989

Reference 3028

Topic Marketing

View case
A series of three cases to illustrate the issue of strategic marketing resource allocation between products. STARCO (A) presents the challenge of a newly appointed Vice-President of Marketing in developing a product-market portfolio for its division. The case contains detailed information on the market and competitive situations as well as a five-year projection of a "status-quo" strategy.

Published 01 Jan 1989

Reference 3028

Topic Marketing

View case
A series of three cases to illustrate the issue of strategic marketing resource allocation between products. STARCO (A) presents the challenge of a newly appointed Vice-President of Marketing in developing a product-market portfolio for its division. The case contains detailed information on the market and competitive situations as well as a five-year projection of a "status-quo" strategy.

Published 01 Jan 1989

Reference 3028

Topic Marketing

View case
QlikTech, with its disruptive technology and business model, seems to have found a market niche in the mid-market business-to-business software segment. The big 5 market participants are now starting to offer the in-memory technology that QlikTech has built its business upon. In the light of the traditional vendors’ encroachment, can QlikTech’s growth be sustained?

Published 28 Apr 2014

Reference 5810

Topic Marketing

Industry Computer Software

Region Global

View case
Strategies for Efficient Growth