Back to search
extra

Quick Growth at QlikTech

By Jean-Claude Larreche,  Dawn Jarisch
Published 28 Apr 2014
Reference 5810
Topic Marketing
Industry Computer Software
Region Global
Length 13 page(s)
Language English
Inspection copy
Teaching note
6.00
Add to cart
Summary

QlikTech, with its disruptive technology and business model, seems to have found a market niche in the mid-market business-to-business software segment. The big 5 market participants are now starting to offer the in-memory technology that QlikTech has built its business upon. In the light of the traditional vendors’ encroachment, can QlikTech’s growth be sustained?

Teaching objectives

- to understand what factors enabled QlikTech to grow - to develop a deep understanding of the following drivers of company growth: customer value, power offer, customer engagement - to understand how growth drivers should be used and analysed to determine whether a company’s growth is sustainable - to introduce the Momentum Process framework

Keywords
  • Powering for Growth
  • Growth
  • Momentum Effect
  • Value
  • QlikTech
  • Business Intelligence
  • Business to Business
  • Customer insight
  • Q31314
Loading please wait.
About the authors
Larreche

Jean-Claude Larreche

Emeritus Professor of Marketing
Jarisch

Dawn Jarisch


Recommended Cases

Infosys: Leveraging the Global Delivery Model (2004)

By  Soumitra Dutta,  Amit Jain
Add to cart

  • Reference 5250

  • Published 01 Jan 2004

  • Length 18 page(s)

  • Topic Strategy

  • Region Global

This case study focuses on Infosys Technologies Ltd., one of the leading software companies in India.
    View case

    Telenor: Revolutionizing Retail Banking Services in Serbia - Digital Transformation of the Customer Experience

    By  Joerg Niessing,  Hilke Plassmann
    Add to cart popular extra
    In this case study, we are analyzing how one of the biggest international telecommunications providers, Telenor, has used this weakness of financial institutions and has successfully launched the first mobile only bank in Serbia – Telenor Banka. The CEO of Telenor Banka is an INSEAD Alumni and is working with us on this case.
      View case

      Dow Corning Corp. - The Silicone Pioneer: Meet Customer Needs, Exactly

      By  Markus Christen,  Monica Wadhwa
      Add to cart
      Dow Corning has relied on innovation since its inception but is now facing increasing commodotization of a significant part of its product line. The case is about how customer needs change as markets evolve and mature. In response, the company applied a customer-focused marketing approach to understand how their needs - and therefore customer segments - had evolved over the years.
        View case