Pantéa Denoyelle

The Virgin Atlantic Airways (VAA) case was written on the occasion of the company's 10th anniversary. In 10 years, VAA has brought many innovations to the airline industry and won many awards for its service. It has fought against giants on an international scale and has survived the airline industry's most difficult years.

Published 09 May 2005

Reference 4323

Topic Marketing

Region Global

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The Virgin Atlantic Airways (VAA) case was written on the occasion of the company's 10th anniversary. In 10 years, VAA has brought many innovations to the airline industry and won many awards for its service. It has fought against giants on an international scale and has survived the airline industry's most difficult years.

Published 01 Feb 1995

Reference 4323

Topic Marketing

Industry Airlines/Aviation Transportation/Trucking/Railroad

Region Global

View case