Quick Growth at QlikTech

QlikTech, with its disruptive technology and business model, seems to have found a market niche in the mid-market business-to-business software segment. The big 5 market participants are now starting to offer the in-memory technology that QlikTech has built its business upon. In the light of the traditional vendors’ encroachment, can QlikTech’s growth be sustained?

- to understand what factors enabled QlikTech to grow
- to develop a deep understanding of the following drivers of company growth: customer value, power offer, customer engagement
- to understand how growth drivers should be used and analysed to determine whether a company’s growth is sustainable
- to introduce the Momentum Process framework