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    7 cases found.

    TikTok's AI Strategy: ByteDance's Global Ambitions

    By  Jason P. Davis,  Minh Vo,  Anne Yang
    Add to cart award
    ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.

      Published 31 May 2019

      Reference 6489

      Topic Entrepreneurship

      Region Global

      Industry Computer Networking,  Consumer Services,  Information Technology and Services

      View case

      TikTok's AI Strategy: ByteDance's Global Ambitions

      Add to cart award
      • By  Jason P. Davis,  Minh Vo,  Anne Yang
      • Reference 6489

      • Published 31 May 2019

      • Topic Entrepreneurship

      • Region Global

      • Industry Computer Networking,  Consumer Services,  Information Technology and Services

      ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.
        View case

        Stefanini and the Digital Revolution: Transforming and Being Transformed

        By  L. Felipe Monteiro,  Gabriel Rozman,  Anne-Marie Carrick
        Add to cart extra
        Thirty years after being founded by CEO Marco Stefanini, Stefanini is one of the largest providers of ICT services in Latin America. Unlike most Brazilian (and Latin American) companies, Stefanini has focused on international markets for many years.

          Published 30 Oct 2017

          Reference 6328

          Topic Strategy

          Region Global

          Industry Information Technology and Services,  Outsourcing/Offshoring

          View case

          Stefanini and the Digital Revolution: Transforming and Being Transformed

          Add to cart extra
          • By  L. Felipe Monteiro,  Gabriel Rozman,  Anne-Marie Carrick
          • Reference 6328

          • Published 30 Oct 2017

          • Topic Strategy

          • Region Global

          • Industry Information Technology and Services,  Outsourcing/Offshoring

          Thirty years after being founded by CEO Marco Stefanini, Stefanini is one of the largest providers of ICT services in Latin America. Unlike most Brazilian (and Latin American) companies, Stefanini has focused on international markets for many years.
            View case

            The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

            By  David Dubois,  Mastak Pal Kaur
            Add to cart popular extra
            The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.

              Published 24 Apr 2015

              Reference 6117

              Topic Marketing

              Region Global

              Industry Telecommunications,  Wireless,  Information Technology and Services

              View case

              The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

              Add to cart popular extra
              • By  David Dubois,  Mastak Pal Kaur
              • Reference 6117

              • Published 24 Apr 2015

              • Topic Marketing

              • Region Global

              • Industry Telecommunications,  Wireless,  Information Technology and Services

              The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.
                View case

                Kiva vs. MyC4: Business Model Innovation in Social Lending

                By  Anne-Marie Carrick,  Filipe Santos
                Add to cart popular
                The case describes the launch, growth and current challenges of two innovative ventures in the nascent social lending market. It shows how these organisations are using the concept of online micro lending to eradicate poverty.

                  Published 30 Jun 2009

                  Reference 5595

                  Topic Entrepreneurship

                  Region Global

                  Industry Information Technology and Services

                  View case

                  Kiva vs. MyC4: Business Model Innovation in Social Lending

                  Add to cart popular
                  • By  Anne-Marie Carrick,  Filipe Santos
                  • Reference 5595

                  • Published 30 Jun 2009

                  • Topic Entrepreneurship

                  • Region Global

                  • Industry Information Technology and Services

                  The case describes the launch, growth and current challenges of two innovative ventures in the nascent social lending market. It shows how these organisations are using the concept of online micro lending to eradicate poverty.
                    View case

                    Google's Plans to Enter the WiFi Market

                    By  Gabriel Szulanski,  Jenifer Raver
                    Add to cart
                    This case focuses on the topic of strategic triggering; specifically, how best a commercial provider of WiFi such as T-Mobile might react to Google's entry into the WiFi market. The case write-up includes information about Google and Google Secure Access, the WiFi market and Google's plans to enter the market as well as others' reaction to the move.

                      Published 29 Nov 2007

                      Reference 5493

                      Topic Strategy

                      Region Global

                      Industry Information Technology and Services,  Internet

                      View case

                      Google's Plans to Enter the WiFi Market

                      Add to cart
                      • By  Gabriel Szulanski,  Jenifer Raver
                      • Reference 5493

                      • Published 29 Nov 2007

                      • Topic Strategy

                      • Region Global

                      • Industry Information Technology and Services,  Internet

                      This case focuses on the topic of strategic triggering; specifically, how best a commercial provider of WiFi such as T-Mobile might react to Google's entry into the WiFi market. The case write-up includes information about Google and Google Secure Access, the WiFi market and Google's plans to enter the market as well as others' reaction to the move.
                        View case

                        Hewlett Packard: Performance Measurement in the Supply Chain

                        By  Regine Slagmulder,  Luk Van Wassenhove
                        Add to cart popular
                        In a maturing market, HP’s attention moved from Return on Sales to Return on Net Assets. Mismatches between demand and supply, aggrevated by a long supply chain, were a burden on profit. HP realized that conventional logistics costs (warehousing, inventories, transport) were only the tip of the iceberg.

                          Published 16 Jun 2004

                          Reference 5192

                          Topic Operations

                          Region Global

                          Industry Information Technology and Services

                          View case

                          Hewlett Packard: Performance Measurement in the Supply Chain

                          Add to cart popular
                          • By  Regine Slagmulder,  Luk Van Wassenhove
                          • Reference 5192

                          • Published 16 Jun 2004

                          • Topic Operations

                          • Region Global

                          • Industry Information Technology and Services

                          In a maturing market, HP’s attention moved from Return on Sales to Return on Net Assets. Mismatches between demand and supply, aggrevated by a long supply chain, were a burden on profit. HP realized that conventional logistics costs (warehousing, inventories, transport) were only the tip of the iceberg.
                            View case

                            Hewlett Packard: Performance Measurement in the Supply Chain (Condensed Version)

                            By  Regine Slagmulder,  Luk Van Wassenhove
                            Add to cart
                            In a maturing market, HP’s attention moved from Return on Sales to Return on Net Assets. Mismatches between demand and supply, aggrevated by a long supply chain, were a burden on profit. HP realized that conventional logistics costs (warehousing, inventories, transport) were only the tip of the iceberg.

                              Published 07 Jan 2005

                              Reference 5192

                              Topic Operations

                              Region Global

                              Industry Information Technology and Services

                              View case

                              Hewlett Packard: Performance Measurement in the Supply Chain (Condensed Version)

                              Add to cart
                              • By  Regine Slagmulder,  Luk Van Wassenhove
                              • Reference 5192

                              • Published 07 Jan 2005

                              • Topic Operations

                              • Region Global

                              • Industry Information Technology and Services

                              In a maturing market, HP’s attention moved from Return on Sales to Return on Net Assets. Mismatches between demand and supply, aggrevated by a long supply chain, were a burden on profit. HP realized that conventional logistics costs (warehousing, inventories, transport) were only the tip of the iceberg.
                                View case

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