Mastak Pal Kaur

INSEAD MBA' 14J
The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.

Published 30 Jun 2016

Reference 6117

Topic Marketing

Region Global

View case
The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.

Published 24 Apr 2015

Reference 6117

Topic Marketing

Industry Telecommunications Wireless Information Technology and Services

Region Global

View case
The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.

Published 24 Apr 2015

Reference 6117

Topic Marketing

Industry Telecommunications Wireless Information Technology and Services

Region Global

View case