Marla Tuchinsky

A short three part case following a decision maker. Evans Group is one week away from a critical new product launch. Rumours surface that the product is harmful. Moore must decide whether the launch should continue. Time pressure, emotion, consumer safety, money and power all play a role as Moore gathers information.

Published 01 Jan 1998

Reference 4768

Topic Leadership & Organisations

Industry Consumer Goods

Region Europe

View case
A short three part case following a decision maker. Evans Group is one week away from a critical new product launch. Rumours surface that the product is harmful. Moore must decide whether the launch should continue. Time pressure, emotion, consumer safety, money and power all play a role as Moore gathers information.

Published 01 Jan 1998

Reference 4768

Topic Leadership & Organisations

Industry Consumer Goods

Region Europe

View case
A short three part case following a decision maker. Evans Group is one week away from a critical new product launch. Rumours surface that the product is harmful. Moore must decide whether the launch should continue. Time pressure, emotion, consumer safety, money and power all play a role as Moore gathers information.

Published 01 Jan 1998

Reference 4768

Topic Leadership & Organisations

Industry Consumer Goods

Region Europe

View case
Tetris Negotiation Howard Lincoln Tetris Negotiation Minoru Arakawa This case is a three-person role-play exercise around the Elorg (USSR) and Nintendo of America negotiation. Nintendo has a two-person team. The primary issue is home video rights to Tetris; parties have secondary issues as well. A good lead-in to cross-cultural, negotiation and power issues.

Published 01 Jun 1997

Reference 4706

Topic Leadership & Organisations

Region Global

View case
Tetris Negotiation Howard Lincoln Tetris Negotiation Minoru Arakawa This case is a three-person role-play exercise around the Elorg (USSR) and Nintendo of America negotiation. Nintendo has a two-person team. The primary issue is home video rights to Tetris; parties have secondary issues as well. A good lead-in to cross-cultural, negotiation and power issues.

Published 01 Jun 1997

Reference 4706

Topic Leadership & Organisations

Region Global

View case
Tetris Negotiation Howard Lincoln Tetris Negotiation Minoru Arakawa This case is a three-person role-play exercise around the Elorg (USSR) and Nintendo of America negotiation. Nintendo has a two-person team. The primary issue is home video rights to Tetris; parties have secondary issues as well. A good lead-in to cross-cultural, negotiation and power issues.

Published 06 Jan 1997

Reference 4706

Topic Leadership & Organisations

Region Global

View case
Tetris Negotiation Howard Lincoln Tetris Negotiation Minoru Arakawa This case is a three-person role-play exercise around the Elorg (USSR) and Nintendo of America negotiation. Nintendo has a two-person team. The primary issue is home video rights to Tetris; parties have secondary issues as well. A good lead-in to cross-cultural, negotiation and power issues.

Published 06 Jan 1997

Reference 4706

Topic Leadership & Organisations

Region Global

View case