A Smooth Launch? (B)

Published 01 Jan 1998
Reference 4768
Industry Consumer Goods
Region Europe
Summary

A short three part case following a decision maker. Evans Group is one week away from a critical new product launch. Rumours surface that the product is harmful. Moore must decide whether the launch should continue. Time pressure, emotion, consumer safety, money and power all play a role as Moore gathers information.

Teaching objectives

One can use this case for any of three topics: decision making ethics and power and politics. One can highlight the role of ambiguous information, time pressure and organizational context, ask if one should introduce a product that may harm certain users and show varying levels of influence between departments.

Keywords
  • HAIR
  • SHAMPOO