Skip to main content

Shopping cart

Your cart is empty
  • INSEAD.edu
  • INSEAD Knowledge

User account menu

  • Login
  • Register
  • Currency €
    Change Currencies
     
     
  • |
  • Cart 0
  • Logout
Login with INSEAD email
Login with Facebook
Login with LinkedIn
Login with
Forgot your password?
Don’t have an account?
Sign up here
Home Publishing

Main navigation

  • Home
  • Cases
  • News
  • Contact
  • FAQs

User account menu

  • Login
  • Register
  • Currency €
    Change Currencies
     
     
  • |
  • Cart 0
  • Logout

Primary menu

  • INSEAD.edu
  • INSEAD Knowledge
  • Topics
  • Economics & Finance
  • Entrepreneurship
  • Family Business
  • Leadership & Organisations
  • Marketing
  • Operations
  • Responsibility
  • Strategy
    More...
    Filter
    • Free Collection
    • With Teaching Note x
    • Award winning
    • Popular
    • With Extra
    • With Female Protagonist

    Topics

    Published

    Length (Pages)

    Filter
    • Your selection
    • Clear all
    • Food and Beverages Production x
    • With Teaching Note x
    • Marketing x
    Sort by
    View
    19 case(s) found.

    Does a Brand Need a Purpose? Unilever Hellmann's versus Kraft Heinz Mayonnaise

    By  Mariana Hortega,  Paulo Albuquerque,  Anne-Marie Carrick,  Andrew Lee
    Add to cart extra
    This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.

      Published 19 Apr 2022

      Reference 6640

      Length 9 page(s)

      Topic Marketing

      Region Europe

      Industry Food and Beverages Production

      View case

      Does a Brand Need a Purpose? Unilever Hellmann's versus Kraft Heinz Mayonnaise

      By  Mariana Hortega,  Paulo Albuquerque,  Anne-Marie Carrick,  Andrew Lee
      Add to cart extra
      • Reference 6640

      • Published 19 Apr 2022

      • Length 9 page(s)

      • Topic Marketing

      • Region Europe

      • Industry Food and Beverages Production

      This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.
        View case

        Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

        By  Pierre Chandon,  Laura Heely,  Fernando Machado
        Add to cart popular extra
        Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.

          Published 25 Jun 2018

          Reference 6402

          Length 34 page(s)

          Topic Marketing

          Region Global

          Industry Restaurants,  Food and Beverages Production,  Health, Wellness and Fitness

          View case

          Can 3G Capital Make Burger King Cool Again? Brand Building under Zero-based Budgeting

          By  Pierre Chandon,  Laura Heely,  Fernando Machado
          Add to cart popular extra
          • Reference 6402

          • Published 25 Jun 2018

          • Length 34 page(s)

          • Topic Marketing

          • Region Global

          • Industry Restaurants,  Food and Beverages Production,  Health, Wellness and Fitness

          Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.
            View case

            waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

            By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
            Add to cart popular award extra
            In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.

              Published 28 Jun 2019

              Reference 6399

              Length 13 page(s)

              Topic Marketing

              Region Global

              Industry Food and Beverages Production

              View case

              waterdrop®: Changing the Paradigms of the Beverage Industry with Limited Resources and Digital Marketing

              By  Joerg Niessing,  Carla Baumer,  Anne-Marie Carrick
              Add to cart popular award extra
              • Reference 6399

              • Published 28 Jun 2019

              • Length 13 page(s)

              • Topic Marketing

              • Region Global

              • Industry Food and Beverages Production

              In the non-alcoholic beverage industry, barriers to entry are low as production is relatively easy. Although thousands of new drinks flood the market each year, the non-alcoholic segment provides fertile ground for innovative start-ups. In a mass-market dominated by big players, branding is key.
                View case

                Building an Aspirational High-End Brand through Cultural Engagement: Absolut Vodka's Love Affair with Art

                By  David Dubois,  Frederic Godart,  Brian Henry,  Vadim Grigorian
                Add to cart
                The case goes back in time to the ‘golden age’ of Absolut when contemporary artists like Andy Warhol and Keith Haring painted the unusual bottle to the amazement of the global arts community. The nearly accidental collaboration with artists in the glorious years turned the brand into a must-have aspirational drink to be consumed at chic bars and art fairs.

                  Published 26 Mar 2018

                  Reference 6375

                  Length 33 page(s)

                  Topic Marketing

                  Region Europe

                  Industry Wholesale,  Food and Beverages Production

                  View case

                  Building an Aspirational High-End Brand through Cultural Engagement: Absolut Vodka's Love Affair with Art

                  By  David Dubois,  Frederic Godart,  Brian Henry,  Vadim Grigorian
                  Add to cart
                  • Reference 6375

                  • Published 26 Mar 2018

                  • Length 33 page(s)

                  • Topic Marketing

                  • Region Europe

                  • Industry Wholesale,  Food and Beverages Production

                  The case goes back in time to the ‘golden age’ of Absolut when contemporary artists like Andy Warhol and Keith Haring painted the unusual bottle to the amazement of the global arts community. The nearly accidental collaboration with artists in the glorious years turned the brand into a must-have aspirational drink to be consumed at chic bars and art fairs.
                    View case

                    Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

                    By  Pierre Chandon,  Laura Heely
                    Add to cart award extra
                    After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

                      Published 06 Jun 2018

                      Reference 6317

                      Length 16 page(s)

                      Topic Marketing

                      Region Europe

                      Industry Dairy,  Food and Beverages Production

                      View case

                      Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

                      By  Pierre Chandon,  Laura Heely
                      Add to cart award extra
                      • Reference 6317

                      • Published 06 Jun 2018

                      • Length 16 page(s)

                      • Topic Marketing

                      • Region Europe

                      • Industry Dairy,  Food and Beverages Production

                      After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
                        View case

                        Healthy Oils India: Cooking Up a Success in the Indian Edible Oils Market

                        By  Amitava Chattopadhyay,  Vikram Anand,  Jean Wee
                        Add to cart
                        Healthy Oils, the Indian subsidiary of a Fortune 500 subsidiary, has four offerings in the edible oil market – Alpha, Beta, Gamma and Omega. While these are recognized by consumers of cooking oil, they are not among the top five in terms of brand awareness, nor are they the top choice in the most-often-used category, except for Beta in the groundnut category.

                          Published 23 Jun 2014

                          Reference 6051

                          Length 36 page(s)

                          Topic Marketing

                          Region Asia

                          Industry Food and Beverages Production

                          View case

                          Healthy Oils India: Cooking Up a Success in the Indian Edible Oils Market

                          By  Amitava Chattopadhyay,  Vikram Anand,  Jean Wee
                          Add to cart
                          • Reference 6051

                          • Published 23 Jun 2014

                          • Length 36 page(s)

                          • Topic Marketing

                          • Region Asia

                          • Industry Food and Beverages Production

                          Healthy Oils, the Indian subsidiary of a Fortune 500 subsidiary, has four offerings in the edible oil market – Alpha, Beta, Gamma and Omega. While these are recognized by consumers of cooking oil, they are not among the top five in terms of brand awareness, nor are they the top choice in the most-often-used category, except for Beta in the groundnut category.
                            View case

                            Eastern Condiments Private Limited (A)

                            By  V. (Paddy) Padmanabhan,  Indira Pant
                            Add to cart extra
                            Eastern Condiments is a three-part case focused on the challenge of distributing spices in Southern India from 2008-2012. Case (A) describes the strategy and tactics that enabled Eastern Condiments to swiftly dominate the local market in Kerala by 2008, yet had poor results in the adjoining state of Karnataka in 2009-2012.

                              Published 23 Jun 2014

                              Reference 5981

                              Length 21 page(s)

                              Topic Marketing

                              Region Asia

                              Industry Food and Beverages Production

                              View case

                              Eastern Condiments Private Limited (A)

                              By  V. (Paddy) Padmanabhan,  Indira Pant
                              Add to cart extra
                              • Reference 5981

                              • Published 23 Jun 2014

                              • Length 21 page(s)

                              • Topic Marketing

                              • Region Asia

                              • Industry Food and Beverages Production

                              Eastern Condiments is a three-part case focused on the challenge of distributing spices in Southern India from 2008-2012. Case (A) describes the strategy and tactics that enabled Eastern Condiments to swiftly dominate the local market in Kerala by 2008, yet had poor results in the adjoining state of Karnataka in 2009-2012.
                                View case

                                Eastern Condiments Private Limited (B)

                                By  V. (Paddy) Padmanabhan,  Indira Pant
                                Add to cart
                                Eastern Condiments is a three-part case focused on the challenge of distributing spices in Southern India from 2008-2012. Case (A) describes the strategy and tactics that enabled Eastern Condiments to swiftly dominate the local market in Kerala by 2008, yet had poor results in the adjoining state of Karnataka in 2009-2012.

                                  Published 23 Jun 2014

                                  Reference 5981

                                  Length 8 page(s)

                                  Topic Marketing

                                  Region Asia

                                  Industry Food and Beverages Production

                                  View case

                                  Eastern Condiments Private Limited (B)

                                  By  V. (Paddy) Padmanabhan,  Indira Pant
                                  Add to cart
                                  • Reference 5981

                                  • Published 23 Jun 2014

                                  • Length 8 page(s)

                                  • Topic Marketing

                                  • Region Asia

                                  • Industry Food and Beverages Production

                                  Eastern Condiments is a three-part case focused on the challenge of distributing spices in Southern India from 2008-2012. Case (A) describes the strategy and tactics that enabled Eastern Condiments to swiftly dominate the local market in Kerala by 2008, yet had poor results in the adjoining state of Karnataka in 2009-2012.
                                    View case

                                    Eastern Condiments Private Limited (C)

                                    By  V. (Paddy) Padmanabhan,  Indira Pant
                                    Add to cart
                                    Eastern Condiments is a three-part case focused on the challenge of distributing spices in Southern India from 2008-2012. Case (A) describes the strategy and tactics that enabled Eastern Condiments to swiftly dominate the local market in Kerala by 2008, yet had poor results in the adjoining state of Karnataka in 2009-2012.

                                      Published 23 Jun 2014

                                      Reference 5981

                                      Length 1 page(s)

                                      Topic Marketing

                                      Region Asia

                                      Industry Food and Beverages Production

                                      View case

                                      Eastern Condiments Private Limited (C)

                                      By  V. (Paddy) Padmanabhan,  Indira Pant
                                      Add to cart
                                      • Reference 5981

                                      • Published 23 Jun 2014

                                      • Length 1 page(s)

                                      • Topic Marketing

                                      • Region Asia

                                      • Industry Food and Beverages Production

                                      Eastern Condiments is a three-part case focused on the challenge of distributing spices in Southern India from 2008-2012. Case (A) describes the strategy and tactics that enabled Eastern Condiments to swiftly dominate the local market in Kerala by 2008, yet had poor results in the adjoining state of Karnataka in 2009-2012.
                                        View case

                                        Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

                                        By  Hernan A. Bruno,  Hilke Plassmann
                                        Add to cart popular award extra
                                        The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.

                                          Published 25 Mar 2014

                                          Reference 5757

                                          Length 13 page(s)

                                          Topic Marketing

                                          Region Europe

                                          Industry Food and Beverages Production

                                          View case

                                          Michel et Augustin Cookies: Culinary Adventurers Competing against Food Industry Giants

                                          By  Hernan A. Bruno,  Hilke Plassmann
                                          Add to cart popular award extra
                                          • Reference 5757

                                          • Published 25 Mar 2014

                                          • Length 13 page(s)

                                          • Topic Marketing

                                          • Region Europe

                                          • Industry Food and Beverages Production

                                          The Michel et Augustin case tells the story of Michel de Rovira and Augustin Paluel-Marmont as they set up their company Michel et Augustin in 2005 to brand and sell sablé cookies. The founders have a vision of creating a brand that can prosper in a competitive market dominated by big players and full of commoditized offerings.
                                            View case

                                            ArArAt Brandy: Transforming a Legend into a Modern Icon

                                            By  Amitava Chattopadhyay,  Vadim Grigorian
                                            Add to cart
                                            Ararat, the largest brand of brandy in Russia, with an enviable 32% market share and a long history, is one of the jewels in Pernod Ricard Russia’s alcoholic beverage portfolio. After a recent product update, five key questions need to be answered: 1. Which consumer segment(s) should Ararat be targeted at? 2. What should be the brand platform? 3.

                                              Published 25 Aug 2014

                                              Reference 5660

                                              Length 15 page(s)

                                              Topic Marketing

                                              Region Europe

                                              Industry Food and Beverages Production,  Wine and Spirits

                                              View case

                                              ArArAt Brandy: Transforming a Legend into a Modern Icon

                                              By  Amitava Chattopadhyay,  Vadim Grigorian
                                              Add to cart
                                              • Reference 5660

                                              • Published 25 Aug 2014

                                              • Length 15 page(s)

                                              • Topic Marketing

                                              • Region Europe

                                              • Industry Food and Beverages Production,  Wine and Spirits

                                              Ararat, the largest brand of brandy in Russia, with an enviable 32% market share and a long history, is one of the jewels in Pernod Ricard Russia’s alcoholic beverage portfolio. After a recent product update, five key questions need to be answered: 1. Which consumer segment(s) should Ararat be targeted at? 2. What should be the brand platform? 3.
                                                View case

                                                Airpork - From Zero to Hero: What Next?

                                                By  V. (Paddy) Padmanabhan,  Ulla Fionna
                                                Add to cart extra
                                                APL (Australian Pork Limited) is a not-for-profit company focused on securing a profitable future for the Australian Pork Industry through R&D and export development.

                                                  Published 01 Apr 2003

                                                  Reference 5094

                                                  Length 19 page(s)

                                                  Topic Marketing

                                                  Region Asia

                                                  Industry Food and Beverages Production

                                                  View case

                                                  Airpork - From Zero to Hero: What Next?

                                                  By  V. (Paddy) Padmanabhan,  Ulla Fionna
                                                  Add to cart extra
                                                  • Reference 5094

                                                  • Published 01 Apr 2003

                                                  • Length 19 page(s)

                                                  • Topic Marketing

                                                  • Region Asia

                                                  • Industry Food and Beverages Production

                                                  APL (Australian Pork Limited) is a not-for-profit company focused on securing a profitable future for the Australian Pork Industry through R&D and export development.
                                                    View case
                                                    • Load More

                                                    Recently Viewed

                                                    Board Process Simulation (A)

                                                    By  Stanislav Shekshnia

                                                      Add to cart

                                                      Birkenstock: Exit the Family. Enter a Professional CEO

                                                      By  Morten Bennedsen,  Mark Stabile,  Brian Henry

                                                        Add to cart new

                                                        Rasurel: Reviving an Ageing Brand

                                                        By  Amitava Chattopadhyay,  Séverine de Wulf

                                                          Add to cart

                                                          Footer

                                                          • FACUTY & RESEARCH
                                                          • Faculty
                                                          • Research
                                                          • Centres of Excellence
                                                          • INSEAD Knowledge
                                                          • Research & Learning Hub
                                                          • DISTRIBUTORS
                                                          • Case Centre
                                                          • CCMP
                                                          • Harvard Business Publishing
                                                          • study.net
                                                          • XanEdu
                                                          Social
                                                          Sorbonne University Logo
                                                          Wharton University Logo Logo
                                                          Tshinghua University Logo Logo

                                                          Footer bottom

                                                          • Accreditations
                                                          • Environment Policy
                                                          • Copyright
                                                          • Privacy Policy
                                                          • Terms & Conditions