Vikram Anand

Healthy Oils, the Indian subsidiary of a Fortune 500 subsidiary, has four offerings in the edible oil market – Alpha, Beta, Gamma and Omega. While these are recognized by consumers of cooking oil, they are not among the top five in terms of brand awareness, nor are they the top choice in the most-often-used category, except for Beta in the groundnut category.

Published 23 Jun 2014

Reference 6051

Topic Marketing

Industry Food and Beverages Production

Region Asia

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