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    10 cases found.

    Google and Project Maven (A): Big Tech, Government and the AI Arms Race

    By  Gianpiero Petriglieri,  Jaimie Stettin
    Add to cart popular award
    In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.

      Published 28 May 2018

      Reference 6408

      Topic Responsibility

      Region North America

      Industry Industrial Automation,  Information Technology and Services,  Military

      View case

      Google and Project Maven (A): Big Tech, Government and the AI Arms Race

      Add to cart popular award
      • By  Gianpiero Petriglieri,  Jaimie Stettin
      • Reference 6408

      • Published 28 May 2018

      • Topic Responsibility

      • Region North America

      • Industry Industrial Automation,  Information Technology and Services,  Military

      In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
        View case

        The Marvel Way: Restoring a Blue Ocean

        By  W. Chan Kim,  Renée Mauborgne,  Michael Olenick
        Add to cart popular award
        The Marvel Way: Restoring a Blue Ocean explains one of the greatest turnarounds in modern business history. This case comes with a two-part video interview with then Marvel CEO Peter Cuneo who turned around the business and launched a blue ocean. Founded in 1939, Marvel Comics initially struggled in a red ocean producing primarily me-to knock-off comic books.

          Published 24 Mar 2016

          Reference 6205

          Topic Strategy

          Region North America

          Industry Motion Pictures and Film

          View case

          The Marvel Way: Restoring a Blue Ocean

          Add to cart popular award
          • By  W. Chan Kim,  Renée Mauborgne,  Michael Olenick
          • Reference 6205

          • Published 24 Mar 2016

          • Topic Strategy

          • Region North America

          • Industry Motion Pictures and Film

          The Marvel Way: Restoring a Blue Ocean explains one of the greatest turnarounds in modern business history. This case comes with a two-part video interview with then Marvel CEO Peter Cuneo who turned around the business and launched a blue ocean. Founded in 1939, Marvel Comics initially struggled in a red ocean producing primarily me-to knock-off comic books.
            View case

            Cisco Systems: New Millennium - New Acquisition Strategy?

            By  Nir Brueller,  Laurence Capron
            Add to cart popular award
            The case first describes the evolution of Cisco Systems of San Jose, California, from a narrowly-focused routing and switching equipment vendor, with a highly effective competitive strategy, into a diversified networking and IT giant.

              Published 25 Mar 2010

              Reference 5669

              Topic Strategy

              Region North America

              Industry Telecommunications,  Capital Markets

              View case

              Cisco Systems: New Millennium - New Acquisition Strategy?

              Add to cart popular award
              • By  Nir Brueller,  Laurence Capron
              • Reference 5669

              • Published 25 Mar 2010

              • Topic Strategy

              • Region North America

              • Industry Telecommunications,  Capital Markets

              The case first describes the evolution of Cisco Systems of San Jose, California, from a narrowly-focused routing and switching equipment vendor, with a highly effective competitive strategy, into a diversified networking and IT giant.
                View case

                Ford Fiesta Movement: Using Social Media and Viral Marketing to Launch Ford's Global Car in the United States

                By  Andrew T. Stephen
                Add to cart popular award
                The Ford Fiesta Movement was a social media campaign run by Ford in the U.S. during 2009 to generate buzz for the upcoming launch of the 2011 Fiesta sub-compact car. This case examines the campaign's performance and asks what marketers should do thereafter to convert interested consumers into buyers.

                  Published 25 Jan 2010

                  Reference 5664

                  Topic Marketing

                  Region North America

                  View case

                  Ford Fiesta Movement: Using Social Media and Viral Marketing to Launch Ford's Global Car in the United States

                  Add to cart popular award
                  • By  Andrew T. Stephen
                  • Reference 5664

                  • Published 25 Jan 2010

                  • Topic Marketing

                  • Region North America

                  The Ford Fiesta Movement was a social media campaign run by Ford in the U.S. during 2009 to generate buzz for the upcoming launch of the 2011 Fiesta sub-compact car. This case examines the campaign's performance and asks what marketers should do thereafter to convert interested consumers into buyers.
                    View case

                    Leading Across Cultures at Michelin (B)

                    By  Erin Meyer,  Sapna Gupta
                    Add to cart popular award
                    A French executive with Michelin is expatriated from Clermont-Ferrand to South Carolina. Initially confident in his leadership skills, the protagonist learns quickly that many aspects of leading a team are quite different in the American environment.

                      Published 31 Jan 2009

                      Reference 5538

                      Topic Leadership & Organisations

                      Region North America

                      View case

                      Leading Across Cultures at Michelin (B)

                      Add to cart popular award
                      • By  Erin Meyer,  Sapna Gupta
                      • Reference 5538

                      • Published 31 Jan 2009

                      • Topic Leadership & Organisations

                      • Region North America

                      A French executive with Michelin is expatriated from Clermont-Ferrand to South Carolina. Initially confident in his leadership skills, the protagonist learns quickly that many aspects of leading a team are quite different in the American environment.
                        View case

                        Leading Across Cultures at Michelin (C)

                        By  Erin Meyer,  Sapna Gupta
                        Add to cart popular award
                        A French executive with Michelin is expatriated from Clermont-Ferrand to South Carolina. Initially confident in his leadership skills, the protagonist learns quickly that many aspects of leading a team are quite different in the American environment.

                          Published 31 Jan 2009

                          Reference 5538

                          Topic Leadership & Organisations

                          Region North America

                          View case

                          Leading Across Cultures at Michelin (C)

                          Add to cart popular award
                          • By  Erin Meyer,  Sapna Gupta
                          • Reference 5538

                          • Published 31 Jan 2009

                          • Topic Leadership & Organisations

                          • Region North America

                          A French executive with Michelin is expatriated from Clermont-Ferrand to South Carolina. Initially confident in his leadership skills, the protagonist learns quickly that many aspects of leading a team are quite different in the American environment.
                            View case

                            The PCNet Project (A): Project Risk Management in an IT Integration Project

                            By  Christoph Loch
                            Add to cart popular award
                            The case describes a large and complex IT integration project, after the acquisition of one metals mining company by another. As part of the integration, 40,000 PCs, applications, and the network had to be consolidated into one system. The project lasted two years and involved 1,000 people across the organization.

                              Published 05 Feb 2005

                              Reference 5272

                              Topic Operations

                              Region North America

                              View case

                              The PCNet Project (A): Project Risk Management in an IT Integration Project

                              Add to cart popular award
                              • By  Christoph Loch
                              • Reference 5272

                              • Published 05 Feb 2005

                              • Topic Operations

                              • Region North America

                              The case describes a large and complex IT integration project, after the acquisition of one metals mining company by another. As part of the integration, 40,000 PCs, applications, and the network had to be consolidated into one system. The project lasted two years and involved 1,000 people across the organization.
                                View case

                                Managing Product Returns at Hewlett Packard

                                By  Luk Van Wassenhove,  Daniel R. Guide,  Neeraj Kumar
                                Add to cart popular award
                                The case describes how Sylvia Davey, HP, handles the product returns for the printer division. It discusses product returns from a holistic business perspective starting with what affects consumer returns and how to influence this. It then discusses the reverse logistics and remanufacturing issues. Finally, it looks into how to create markets for the "as good as new" remanufactured products.

                                  Published 16 May 2002

                                  Reference 4940

                                  Topic Operations

                                  Region North America

                                  Industry Printing,  Computer Hardware

                                  View case

                                  Managing Product Returns at Hewlett Packard

                                  Add to cart popular award
                                  • By  Luk Van Wassenhove,  Daniel R. Guide,  Neeraj Kumar
                                  • Reference 4940

                                  • Published 16 May 2002

                                  • Topic Operations

                                  • Region North America

                                  • Industry Printing,  Computer Hardware

                                  The case describes how Sylvia Davey, HP, handles the product returns for the printer division. It discusses product returns from a holistic business perspective starting with what affects consumer returns and how to influence this. It then discusses the reverse logistics and remanufacturing issues. Finally, it looks into how to create markets for the "as good as new" remanufactured products.
                                    View case

                                    Xerox: Building a Corporate Focus on Knowledge

                                    By  Soumitra Dutta,  Luk Van Wassenhove,  Beatrix Biren
                                    Add to cart popular award
                                    Managers now know that knowledge is an organization's most vital competitive asset. But most are still struggling with practicalities. How can knowledge be leveraged into marketplace success in any organization? A new economy is emerging built on knowledge and innovation.

                                      Published 08 Jan 2000

                                      Reference 4891

                                      Topic Operations

                                      Region North America

                                      Industry Computer Software

                                      View case

                                      Xerox: Building a Corporate Focus on Knowledge

                                      Add to cart popular award
                                      • By  Soumitra Dutta,  Luk Van Wassenhove,  Beatrix Biren
                                      • Reference 4891

                                      • Published 08 Jan 2000

                                      • Topic Operations

                                      • Region North America

                                      • Industry Computer Software

                                      Managers now know that knowledge is an organization's most vital competitive asset. But most are still struggling with practicalities. How can knowledge be leveraged into marketplace success in any organization? A new economy is emerging built on knowledge and innovation.
                                        View case

                                        The Boeing 777

                                        By  Robert Bruner
                                        Add to cart popular award
                                        In October 1990, the Boeing Company announced that it was launching a new aircraft model, the 777. The task for students in this case is to evaluate the 777 against a financial standard. The students must estimate a weighted average cost of capital (WACC) with which to evaluate the project IRRs.

                                          Published 01 Jan 1994

                                          Reference 4384

                                          Topic Economics & Finance

                                          Region North America

                                          Industry Airlines/Aviation,  Logistics and Supply Chain

                                          View case

                                          The Boeing 777

                                          Add to cart popular award
                                          • By  Robert Bruner
                                          • Reference 4384

                                          • Published 01 Jan 1994

                                          • Topic Economics & Finance

                                          • Region North America

                                          • Industry Airlines/Aviation,  Logistics and Supply Chain

                                          In October 1990, the Boeing Company announced that it was launching a new aircraft model, the 777. The task for students in this case is to evaluate the 777 against a financial standard. The students must estimate a weighted average cost of capital (WACC) with which to evaluate the project IRRs.
                                            View case

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