Daniel R. Guide

The case describes how the HP plant in Herrenberg (Germany) has evolved from a lean and mean production plant to a plant central to the services offered to customers and integrating the different partners involved in providing that service.

Published 01 Jan 2003

Reference 5147

Topic Operations

Industry Computer Software

Region Europe

View case
The case describes how Sylvia Davey, HP, handles the product returns for the printer division. It discusses product returns from a holistic business perspective starting with what affects consumer returns and how to influence this. It then discusses the reverse logistics and remanufacturing issues. Finally, it looks into how to create markets for the "as good as new" remanufactured products.

Published 16 May 2002

Reference 4940

Topic Operations

Industry Printing Computer Hardware

Region North America

View case