In 2018, the government of Kenya launched a pilot universal health coverage (UHC) programme in 4 of its 47 counties, enabling access to health services for millions of people. UHC will be scaled up across the country based on learnings from the pilot, and reforms will be made to the national hospital insurance fund in order to establish a mandatory universal health coverage scheme.

This case describes how IDEO adapt its famed innovation process (developed to design new products) to the particularities of services and their design. The case series describes four service design projects to show how IDEO has developed and codified a series of design methods, which constitute a toolbox from which teams can pick and choose depending on the innovation project.