Skip to main content

Shopping cart

Your cart is empty
  • INSEAD.edu
  • INSEAD Knowledge

User account menu

  • Login
  • Register
  • Currency €
    Change Currencies
     
     
  • |
  • Cart 0
  • Logout
Login with INSEAD email
Login with Facebook
Login with LinkedIn
Login with
Forgot your password?
Don’t have an account?
Sign up here
Home Publishing

Main navigation

  • Home
  • Cases
  • News
  • Contact
  • FAQs

User account menu

  • Login
  • Register
  • Currency €
    Change Currencies
     
     
  • |
  • Cart 0
  • Logout

Primary menu

  • INSEAD.edu
  • INSEAD Knowledge
  • Topics
  • Economics & Finance
  • Entrepreneurship
  • Family Business
  • Leadership & Organisations
  • Marketing
  • Operations
  • Responsibility
  • Strategy
    More...
    Filter
    • With Teaching Note x
    • Award winning
    • Popular
    • With Extra
    • With Female Protagonist x

    Topics

    Published

    Length (Pages)

    Filter
    • Your selection
    • Clear all
    • English x
    • Europe x
    • With Teaching Note x
    • With Female Protagonist x
    Sort by
    View
    6 case(s) found.

    Clean Jeans: Reinventing Blue Jeans at ORTA Anadolu

    By  Atalay Atasu,  Luk Van Wassenhove,  Lisa Simone Duke
    Add to cart
    ORTA Anadolu, a denim manufacturer based in Turkey that produces jeans for major global brands, is seeking to embrace the movement for a circular economy by redesigning its products and processes. How easy is the task facing director Sedef Uncu? What are the barriers to and enablers for ‘circular’ fashion?

      Published 18 May 2022

      Reference 6695

      Length 14 page(s)

      Topic Responsibility

      Region Europe

      Industry Apparel and Fashion

      View case

      Clean Jeans: Reinventing Blue Jeans at ORTA Anadolu

      By  Atalay Atasu,  Luk Van Wassenhove,  Lisa Simone Duke
      Add to cart
      • Reference 6695

      • Published 18 May 2022

      • Length 14 page(s)

      • Topic Responsibility

      • Region Europe

      • Industry Apparel and Fashion

      ORTA Anadolu, a denim manufacturer based in Turkey that produces jeans for major global brands, is seeking to embrace the movement for a circular economy by redesigning its products and processes. How easy is the task facing director Sedef Uncu? What are the barriers to and enablers for ‘circular’ fashion?
        View case

        Developing a Sustainable Ecosystem Community: The Port of Antwerp

        By  Gabriel Szulanski,  Lisa Simone Duke
        Add to cart extra
        In 2017 the Port of Antwerp is capacity constrained. Capacity will improve dramatically in 2028 with the construction of a new terminal. However, in the meantime, a variety of issues make the problem acute and critical for the competitiveness of the port, as otherwise clients migrate to other ports and use other means to reach inland Europe.

          Published 26 Jan 2022

          Reference 6686

          Length 7 page(s)

          Topic Strategy

          Region Europe

          Industry Maritime

          View case

          Developing a Sustainable Ecosystem Community: The Port of Antwerp

          By  Gabriel Szulanski,  Lisa Simone Duke
          Add to cart extra
          • Reference 6686

          • Published 26 Jan 2022

          • Length 7 page(s)

          • Topic Strategy

          • Region Europe

          • Industry Maritime

          In 2017 the Port of Antwerp is capacity constrained. Capacity will improve dramatically in 2028 with the construction of a new terminal. However, in the meantime, a variety of issues make the problem acute and critical for the competitiveness of the port, as otherwise clients migrate to other ports and use other means to reach inland Europe.
            View case

            Does a Brand Need a Purpose? Unilever Hellmann's versus Kraft Heinz Mayonnaise

            By  Mariana Hortega,  Paulo Albuquerque,  Anne-Marie Carrick,  Andrew Lee
            Add to cart extra
            This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.

              Published 19 Apr 2022

              Reference 6640

              Length 9 page(s)

              Topic Marketing

              Region Europe

              Industry Food and Beverages Production

              View case

              Does a Brand Need a Purpose? Unilever Hellmann's versus Kraft Heinz Mayonnaise

              By  Mariana Hortega,  Paulo Albuquerque,  Anne-Marie Carrick,  Andrew Lee
              Add to cart extra
              • Reference 6640

              • Published 19 Apr 2022

              • Length 9 page(s)

              • Topic Marketing

              • Region Europe

              • Industry Food and Beverages Production

              This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.
                View case

                Fairphone 3: Commercializing Radical Sustainability

                By  N. Craig Smith,  Lisa Simone Duke
                Add to cart new
                The mobile phone industry is notorious for its lack of sustainability. Fairphone started as a campaign to draw attention to ‘conflict minerals’ and the plight of tantalum miners. It became a social enterprise by launching its first ‘fair phone’, the FP1, with conflict-free tantalum.

                  Published 20 Dec 2022

                  Reference 6585

                  Length 28 page(s)

                  Topic Responsibility

                  Region Europe

                  Industry Telecommunications

                  View case

                  Fairphone 3: Commercializing Radical Sustainability

                  By  N. Craig Smith,  Lisa Simone Duke
                  Add to cart new
                  • Reference 6585

                  • Published 20 Dec 2022

                  • Length 28 page(s)

                  • Topic Responsibility

                  • Region Europe

                  • Industry Telecommunications

                  The mobile phone industry is notorious for its lack of sustainability. Fairphone started as a campaign to draw attention to ‘conflict minerals’ and the plight of tantalum miners. It became a social enterprise by launching its first ‘fair phone’, the FP1, with conflict-free tantalum.
                    View case

                    EMMA Safety Footwear (B): Implementing the Circular Business

                    By  Luk Van Wassenhove,  Anne Nai-Tien Huang
                    Add to cart popular
                    This case is the continuation of EMMA Safety Shoes (A): Designing a Circular Shoe. EMMA reached 100% circularity in shoe design at the end of 2019, but this impressive achievement did not mean its journey to the circular economy was over.

                      Published 09 Mar 2021

                      Reference 6501

                      Length 8 page(s)

                      Topic Responsibility

                      Region Europe

                      View case

                      EMMA Safety Footwear (B): Implementing the Circular Business

                      By  Luk Van Wassenhove,  Anne Nai-Tien Huang
                      Add to cart popular
                      • Reference 6501

                      • Published 09 Mar 2021

                      • Length 8 page(s)

                      • Topic Responsibility

                      • Region Europe

                      This case is the continuation of EMMA Safety Shoes (A): Designing a Circular Shoe. EMMA reached 100% circularity in shoe design at the end of 2019, but this impressive achievement did not mean its journey to the circular economy was over.
                        View case

                        Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

                        By  Pierre Chandon,  Laura Heely
                        Add to cart award extra
                        After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

                          Published 06 Jun 2018

                          Reference 6317

                          Length 16 page(s)

                          Topic Marketing

                          Region Europe

                          Industry Dairy,  Food and Beverages Production

                          View case

                          Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

                          By  Pierre Chandon,  Laura Heely
                          Add to cart award extra
                          • Reference 6317

                          • Published 06 Jun 2018

                          • Length 16 page(s)

                          • Topic Marketing

                          • Region Europe

                          • Industry Dairy,  Food and Beverages Production

                          After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
                            View case

                            Recently Viewed

                            Does a Brand Need a Purpose? Unilever Hellmann's versus Kraft Heinz Mayonnaise

                            By  Mariana Hortega,  Paulo Albuquerque,  Anne-Marie Carrick,  Andrew Lee

                              Add to cart extra

                              PlayStation 3 vs. XBox 360: Video Game Consoles in the US in 2006

                              By  Karel Cool,  Petros Paranikas

                                Add to cart

                                Managing Risk to Ensure Business Continuity at Maryland & Virginia Milk Producers Cooperative Association (A)

                                By  Enver Yucesan,  Sarah Goldthwait Shoemaker

                                  Add to cart

                                  Footer

                                  • Faculty & Research
                                  • Faculty
                                  • Research
                                  • Centres of Excellence
                                  • INSEAD Knowledge
                                  • Research & Learning Hub
                                  • Distributors
                                  • Case Centre
                                  • CCMP
                                  • Harvard Business Publishing
                                  • study.net
                                  • XanEdu
                                  Social
                                  Sorbonne University Logo
                                  Wharton University Logo Logo
                                  Tshinghua University Logo Logo

                                  Footer bottom

                                  • Accreditations
                                  • Environment Policy
                                  • Copyright
                                  • Privacy Policy
                                  • Terms & Conditions