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    8 cases found.

    The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

    By  L. Felipe Monteiro
    Add to cart popular award extra
    The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

      Published 21 Apr 2017

      Reference 6291

      Topic Strategy

      Region Europe

      Industry Consumer Goods,  Luxury Goods and Jewelry

      View case

      The TAG Heuer Carrera Connected Watch (A): Swiss Avant-Garde for the Digital Age

      Add to cart popular award extra
      • By  L. Felipe Monteiro
      • Reference 6291

      • Published 21 Apr 2017

      • Topic Strategy

      • Region Europe

      • Industry Consumer Goods,  Luxury Goods and Jewelry

      The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
        View case

        The TAG Heuer Carrera Connected Watch (B): Swiss Avant-Garde for the Digital Age

        By  L. Felipe Monteiro,  Anne-Marie Carrick
        Add to cart award
        The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.

          Published 24 Jul 2017

          Reference 6291

          Topic Strategy

          Region Europe

          Industry Consumer Goods,  Luxury Goods and Jewelry

          View case

          The TAG Heuer Carrera Connected Watch (B): Swiss Avant-Garde for the Digital Age

          Add to cart award
          • By  L. Felipe Monteiro,  Anne-Marie Carrick
          • Reference 6291

          • Published 24 Jul 2017

          • Topic Strategy

          • Region Europe

          • Industry Consumer Goods,  Luxury Goods and Jewelry

          The Swiss company TAG Heuer, maker of luxury watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean-Claude Biver is deciding whether to launch its first-ever fully connected Swiss watch, manufactured in partnership with Google and Intel.
            View case

            Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

            By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
            Add to cart popular award extra
            Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.

              Published 28 Jun 2010

              Reference 5685

              Topic Marketing

              Region Europe

              Industry Consumer Goods

              View case

              Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category

              Add to cart popular award extra
              • By  Yakov Bart,  Pierre Chandon,  Steven Sweldens,  Raquel Seabra de Sousa
              • Reference 5685

              • Published 28 Jun 2010

              • Topic Marketing

              • Region Europe

              • Industry Consumer Goods

              Paulo Pereira da Silva, a Swiss-trained physicist and CEO of Renova, a privately-owned Portuguese paper company, was attending a Cirque du Soleil show when he first came up with the idea of black toilet paper. To see how far-fetched the idea is, bear in mind that toilet paper is a highly commoditized category with sluggish growth and little innovation.
                View case

                Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

                By  Pierre Chandon,  Pedro Pacheco Guimaraes
                Add to cart popular award extra
                Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.

                  Published 01 Feb 2004

                  Reference 5188

                  Topic Marketing

                  Region South America

                  Industry Consumer Goods

                  View case

                  Unilever in Brazil 1997-2007: Marketing Strategies for Low-Income Consumers

                  Add to cart popular award extra
                  • By  Pierre Chandon,  Pedro Pacheco Guimaraes
                  • Reference 5188

                  • Published 01 Feb 2004

                  • Topic Marketing

                  • Region South America

                  • Industry Consumer Goods

                  Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share.
                    View case

                    Great Eastern Toys (A)

                    By  Gabriel Hawawini,  Lee Remmers
                    Add to cart award
                    This is a series of four case studies illustrating a number of key financial issues facing many small to medium sized companies.

                      Published 01 Dec 2000

                      Reference 4876

                      Topic Economics & Finance

                      Region Asia

                      Industry Retail,  Consumer Goods,  Entertainment

                      View case

                      Great Eastern Toys (A)

                      Add to cart award
                      • By  Gabriel Hawawini,  Lee Remmers
                      • Reference 4876

                      • Published 01 Dec 2000

                      • Topic Economics & Finance

                      • Region Asia

                      • Industry Retail,  Consumer Goods,  Entertainment

                      This is a series of four case studies illustrating a number of key financial issues facing many small to medium sized companies.
                        View case

                        Louis Robert (B): The Deal

                        By  Benoit Leleux,  Daniel Muzyka
                        Add to cart award
                        In mid 1993, Louis Robert, a recent INSEAD graduate with significant consulting experience but limited financial resources, begins the search for a company to acquire. The case describes the search process and focuses on one opportunity, the Carter-Presser Company.

                          Published 31 Dec 1995

                          Reference 4450

                          Topic Entrepreneurship

                          Region Europe

                          Industry Consumer Goods

                          View case

                          Louis Robert (B): The Deal

                          Add to cart award
                          • By  Benoit Leleux,  Daniel Muzyka
                          • Reference 4450

                          • Published 31 Dec 1995

                          • Topic Entrepreneurship

                          • Region Europe

                          • Industry Consumer Goods

                          In mid 1993, Louis Robert, a recent INSEAD graduate with significant consulting experience but limited financial resources, begins the search for a company to acquire. The case describes the search process and focuses on one opportunity, the Carter-Presser Company.
                            View case

                            Swatch

                            By  Christian Pinson,  Helen Chase Kimball
                            Add to cart award extra
                            Describes the development and international launch of Swatch, the new watch concept that revolutionized the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.

                              Published 01 Jan 1990

                              Reference 1853

                              Topic Marketing

                              Region Global

                              Industry Consumer Goods,  Marketing and Advertising

                              View case

                              Swatch

                              Add to cart award extra
                              • By  Christian Pinson,  Helen Chase Kimball
                              • Reference 1853

                              • Published 01 Jan 1990

                              • Topic Marketing

                              • Region Global

                              • Industry Consumer Goods,  Marketing and Advertising

                              Describes the development and international launch of Swatch, the new watch concept that revolutionized the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.
                                View case

                                Electrolux: The Acquisition and Integration of Zanussi

                                By  Sumantra Ghoshal,  Philippe Haspeslagh
                                Add to cart award
                                International acquisitions have become an extremely important vehicle for growth for multinational companies. A key task for many MNC managers is the planning of such acquisitions and the integration of acquired companies in a manner that enhances the company's overall competitive advantage vis-à-vis other global, regional and national players.

                                  Published 01 Jan 1994

                                  Reference 123

                                  Topic Strategy

                                  Region Europe

                                  Industry Consumer Goods,  Financial Services,  International Trade and Development

                                  View case

                                  Electrolux: The Acquisition and Integration of Zanussi

                                  Add to cart award
                                  • By  Sumantra Ghoshal,  Philippe Haspeslagh
                                  • Reference 123

                                  • Published 01 Jan 1994

                                  • Topic Strategy

                                  • Region Europe

                                  • Industry Consumer Goods,  Financial Services,  International Trade and Development

                                  International acquisitions have become an extremely important vehicle for growth for multinational companies. A key task for many MNC managers is the planning of such acquisitions and the integration of acquired companies in a manner that enhances the company's overall competitive advantage vis-à-vis other global, regional and national players.
                                    View case

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