Helen Chase Kimball

Swatch (Japanese)

By  Christian Pinson,  Helen Chase Kimball
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Describes the development and international launch of Swatch, the new watch concept that revolutionized the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.

    Published 30 Jun 2015

    Reference 1853

    Topic Marketing

    Industry Consumer Goods,  Marketing and Advertising

    Region Global

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    Swatch (Japanese)

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    Describes the development and international launch of Swatch, the new watch concept that revolutionized the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.
      View case

      The Swatch Concept, 2005: From Swatch to the Smart Car (Background Note)

      By  Christian Pinson,  Helen Chase Kimball
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      Describes the development and international launch of Swatch, the new watch concept that revolutionized the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.

        Published 01 Jul 2005

        Reference 1853

        Topic Marketing

        Industry Consumer Goods,  Marketing and Advertising

        Region Global

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        The Swatch Concept, 2005: From Swatch to the Smart Car (Background Note)

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        Describes the development and international launch of Swatch, the new watch concept that revolutionized the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.
          View case

          Swatch

          By  Christian Pinson,  Helen Chase Kimball
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          The case describes the development and international launch of Swatch, the new watch concept that revolutionised the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.

            Published 01 Jan 1990

            Reference 1853

            Topic Marketing

            Industry Consumer Goods,  Marketing and Advertising

            Region Global

            View case

            Swatch

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            The case describes the development and international launch of Swatch, the new watch concept that revolutionised the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.
              View case

              Fidji

              By  Christian Pinson,  Helen Chase Kimball
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              The management of 'Parfums Guy Laroche', a unit of L'Oréal's Perfume and Beauty Division, is worried about the recent decline in sales of Fidji, its first and most successful women's prestige perfume. Fidji's product manager is to carry out an in-depth audit of past marketing and communications strategies.

                Published 01 Jan 1986

                Reference 0039

                Topic Marketing

                Industry Cosmetics

                Region Global

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                Fidji

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                The management of 'Parfums Guy Laroche', a unit of L'Oréal's Perfume and Beauty Division, is worried about the recent decline in sales of Fidji, its first and most successful women's prestige perfume. Fidji's product manager is to carry out an in-depth audit of past marketing and communications strategies.
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                  Fidji (Condensed Version)

                  By  Christian Pinson,  Helen Chase Kimball
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                  The management of 'Parfums Guy Laroche', a unit of L'Oréal's Perfume and Beauty Division, is worried about the recent decline in sales of Fidji, its first and most successful women's prestige perfume. Fidji's product manager is to carry out an in-depth audit of past marketing and communications strategies.

                    Published 01 Jan 1986

                    Reference 0039

                    Topic Marketing

                    Industry Cosmetics

                    Region Global

                    View case

                    Fidji (Condensed Version)

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                    The management of 'Parfums Guy Laroche', a unit of L'Oréal's Perfume and Beauty Division, is worried about the recent decline in sales of Fidji, its first and most successful women's prestige perfume. Fidji's product manager is to carry out an in-depth audit of past marketing and communications strategies.
                      View case

                      Swatch

                      By  Christian Pinson,  Helen Chase Kimball
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                      The case describes the development and international launch of Swatch, the new watch concept that revolutionised the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.

                        Published 01 Jan 1990

                        Reference 1853

                        Topic Marketing

                        Industry Consumer Goods,  Marketing and Advertising

                        Region Global

                        View case

                        Swatch

                        Add to cart award extra
                        The case describes the development and international launch of Swatch, the new watch concept that revolutionised the industry. While new competitors inspired by Swatch are mushrooming worldwide, Swatch has expanded into a wide range of accessories and apparel.
                          View case