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Electrolux: The Acquisition and Integration of Zanussi

Published 01 Jan 1994
Reference 123
Topic Strategy
Region Europe
Length 24 page(s)
popular
Prizes & Awards

This case is amongst the top 50 most popular cases in the 50 years history of The Case Centre – 1973-2023

Overall Winner of the 1997 Case Centre Awards

Winner of the Case Centre Awards and Càmpetitions 1992 in the Category 'Policy and General Management'

Winner of the 1990 EFMD Case Writing Competition in the Category 'European Theme Category'

Summary

International acquisitions have become an extremely important vehicle for growth for multinational companies. A key task for many MNC managers is the planning of such acquisitions and the integration of acquired companies in a manner that enhances the company's overall competitive advantage vis-à-vis other global, regional and national players. The case describes the white goods industry in Europe, the strategic complexity of a globalising industry, and the acquisition and later integration of Zanussi by Electrolux.

Keywords
  • ACQUISITION AND INTEGRATION OF ZANUSSI