Prizes & Awards
Overall Winner of 1997 European Case Awards
Winner of 1990 EFMD Case Writing Competition, European Theme Category
International acquisitions have become an extremely important vehicle for growth for multinational companies. A key task for many MNC managers is the planning of such acquisitions and the integration of acquired companies in a manner that enhances the company's overall competitive advantage vis-à-vis other global, regional and national players. The case describes the white goods industry in Europe, the strategic complexity of a globalising industry, and the acquisition and later integration of Zanussi by Electrolux.
- ACQUISITION AND INTEGRATION OF ZANUSSI