What trade-offs should companies consider when adopting GenAI tools and how best to integrate them with existing non-AI and predictive AI systems? Where should they use them (and where not)? What role do humans play in the loop?

This free case analyzes the challenges associated with the use of GenAI technologies and evaluates the organizational culture required to embrace GenAI’s disruptive capabilities for process automation.

"Wellx Case Study: Hustle and Smile", by INSEAD Professor Claudia Zeisberger and David Munro, follows the journey of Wellx, the Middle East first prevention-focused insurtech startup. They started with the notion that encouraging people to take better care of themselves could improve the nation's health, and that insurance companies were the ideal source of this incentive.

The case is an excellent resource for diving into the challenges first-time founders face starting a new business – when to pivot or stay the course, whether to expand regionally or remain domestic.

In their new case "Preserving the Past while Sustaining the Future: Designing a Strategic Blueprint for the Château de Fontainebleau", INSEAD Professor Ithai Stern, Anne-Marie Carrick, and Ridhima Aggarwal dive into the challenges facing the Château de Fontainebleau: geopolitical issues, the Covid-19 pandemic, climate change and economic uncertainty. How can the Château navigate these complexities and achieve financial sustainability while fulfilling its mission of preserving the nation's history for generations to come?

The case also comes in a VR version, learn more on The INSEAD Immersive Learning Initiative website.

INSEAD Publishing is celebrating the International Women's Day and promoting our women case authors. 2️⃣2️⃣ of our female faculty have written case studies on various topics.

As women writers they are key in the development of high-quality teaching case material that positively represents real women in leadership positions in the workplace. Thank you for your insightful case studies Annet Aris, Linda Brimm, Laurence Capron, Lucia Del Carpio, Lily Fang, Vibha Gaba, Maria Guadalupe, Georgina Hall, Sujin Jang, Ilze Kivleniece, Renee Mauborgne, Erin Meyer, Melanie Milovac, Jennifer Petriglieri, Hilke Plassmann, Ioana Popescu, Alexandra Roulet, Victoria Sevcenko, Kaisa Snellman, Chriara Spina, Lucie Tepla, Claudia Zeisberger!