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15 cases found.
The notion that innovation is tied to creative destruction is embedded in the psyche of innovators and entrepreneurs, which is why individuals and companies instinctively focus on disruption in pursuit of innovation and growth. But is disruption the only way to innovate and create new markets? And is it the best way?
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Reference 6634
Published 15 Jan 2021
Topic Strategy
Region Global
Industry Computer Games, Computer Software, Entertainment
The notion that innovation is tied to creative destruction is embedded in the psyche of innovators and entrepreneurs, which is why individuals and companies instinctively focus on disruption in pursuit of innovation and growth. But is disruption the only way to innovate and create new markets? And is it the best way?
The case describes how three INSEAD alumni founded a fintech company called Prodigy Finance and created a new market of international student loans by solving a long unaddressed problem in the finance industry.
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Reference 6523
Published 12 Nov 2019
Topic Strategy
Region Global
Industry Financial Services
The case describes how three INSEAD alumni founded a fintech company called Prodigy Finance and created a new market of international student loans by solving a long unaddressed problem in the finance industry.
For several decades, the classical music industry has been in decline with demand down, costs up and profits shrinking as many orchestras struggle for survival. Against this backdrop, André Rieu and his Johann Strauss Orchestra stand apart.
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Reference 6304
Published 28 Aug 2017
Topic Strategy
Region Global
Industry Entertainment, Music
For several decades, the classical music industry has been in decline with demand down, costs up and profits shrinking as many orchestras struggle for survival. Against this backdrop, André Rieu and his Johann Strauss Orchestra stand apart.
This case illustrates that if companies wish to tap into latent demand and create organic growth, they must learn from noncustomers.
This case illustrates that if companies wish to tap into latent demand and create organic growth, they must learn from noncustomers.
The case describes a series of blue ocean strategic moves made by Salesforce.com in the CRM application market. In particular, the case addresses the concern of business executives over the applicability of blue ocean strategy in the B2B area. B2B managers often find that they are locked into providing products of certain types and specifications to their immediate customers.
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Reference 5911
Published 28 Jan 2013
Topic Strategy
Region Global
Industry Computer Software
The case describes a series of blue ocean strategic moves made by Salesforce.com in the CRM application market. In particular, the case addresses the concern of business executives over the applicability of blue ocean strategy in the B2B area. B2B managers often find that they are locked into providing products of certain types and specifications to their immediate customers.
This case is excellent for teaching both MBAs and executives how to create a blue ocean strategy that is hard to imitate and sustainable. It focuses on Wikipedia versus Britannica.com in the online encyclopedia industry.
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Reference 5694
Published 28 Sep 2011
Topic Strategy
Region Global
Industry Online Media
This case is excellent for teaching both MBAs and executives how to create a blue ocean strategy that is hard to imitate and sustainable. It focuses on Wikipedia versus Britannica.com in the online encyclopedia industry.
The case entitled ‘How a US Consumer Products Company Unlocked the Three Tiers of Noncustomers’ illustrates how new demand is created by looking to noncustomers instead of just competing for a share of the existing customers of an industry.
The case entitled ‘How a US Consumer Products Company Unlocked the Three Tiers of Noncustomers’ illustrates how new demand is created by looking to noncustomers instead of just competing for a share of the existing customers of an industry.
The case entitled, ‘Lessons from Breakthrough Strategic Moves Over the Last Century’ illustrates how businesses over the last 100 years of business history have periodically broken away from the competition to create and capture new market space – often giving rise to entirely new industries.
The case entitled, ‘Lessons from Breakthrough Strategic Moves Over the Last Century’ illustrates how businesses over the last 100 years of business history have periodically broken away from the competition to create and capture new market space – often giving rise to entirely new industries.
The lecture has been created to introduce key concepts of Blue Ocean Strategy Implementation into the classroom and to develop a Blue Ocean Strategy Implementation module. The lecture covers key concepts of Tipping Point Leadership which focus on how to overcome the four key organizational hurdles: cognitive, resource, motivational and political.
The lecture has been created to introduce key concepts of Blue Ocean Strategy Implementation into the classroom and to develop a Blue Ocean Strategy Implementation module. The lecture covers key concepts of Tipping Point Leadership which focus on how to overcome the four key organizational hurdles: cognitive, resource, motivational and political.
The Blue Ocean Strategy implementation self-diagnostic is comprised of a series of probing questions that offer executive participants a practical tool for assessing the level of organizational hurdles that exist in their organization and the effectiveness of past and future strategies to overcome them.
The Blue Ocean Strategy implementation self-diagnostic is comprised of a series of probing questions that offer executive participants a practical tool for assessing the level of organizational hurdles that exist in their organization and the effectiveness of past and future strategies to overcome them.
The Blue Ocean Strategy Implementation Scenario Case offers a set of interactive group scenarios which are designed to deepen the participants' understanding of Blue Ocean Strategy implementation principles. Using the five scenarios participants work in teams as they learn to apply key concepts of tipping point leadership and fair process.
The Blue Ocean Strategy Implementation Scenario Case offers a set of interactive group scenarios which are designed to deepen the participants' understanding of Blue Ocean Strategy implementation principles. Using the five scenarios participants work in teams as they learn to apply key concepts of tipping point leadership and fair process.
The objective of this note is to help students understand the criteria according to which they can identify value innovations, that is, products or services suitable for implementation of a Blue Ocean Strategy. Not every innovation will represent a value innovation.
The objective of this note is to help students understand the criteria according to which they can identify value innovations, that is, products or services suitable for implementation of a Blue Ocean Strategy. Not every innovation will represent a value innovation.