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    6 cases found.

    Google and Project Maven (A): Big Tech, Government and the AI Arms Race

    By  Gianpiero Petriglieri,  Jaimie Stettin
    Add to cart popular award
    In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.

      Published 28 May 2018

      Reference 6408

      Topic Responsibility

      Region North America

      Industry Industrial Automation,  Information Technology and Services,  Military

      View case

      Google and Project Maven (A): Big Tech, Government and the AI Arms Race

      Add to cart popular award
      • By  Gianpiero Petriglieri,  Jaimie Stettin
      • Reference 6408

      • Published 28 May 2018

      • Topic Responsibility

      • Region North America

      • Industry Industrial Automation,  Information Technology and Services,  Military

      In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
        View case

        The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

        By  David Dubois,  Mastak Pal Kaur
        Add to cart popular extra
        The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.

          Published 24 Apr 2015

          Reference 6117

          Topic Marketing

          Region Global

          Industry Telecommunications,  Wireless,  Information Technology and Services

          View case

          The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

          Add to cart popular extra
          • By  David Dubois,  Mastak Pal Kaur
          • Reference 6117

          • Published 24 Apr 2015

          • Topic Marketing

          • Region Global

          • Industry Telecommunications,  Wireless,  Information Technology and Services

          The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.
            View case

            Zappos.com (A): Bring the Shoe Store to Your Home

            By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
            Add to cart popular
            This is the first part of two-case series of Zappos's blue ocean strategic move as an innovative online shoe retailer. Part A focuses on how Zappos reconstructed the existing boundaries of the online footwear retail industry. It describes Zappos's distinctive value proposition that is neither an offline nor online shoe store in the conventional sense.

              Published 25 Feb 2013

              Reference 5932

              Topic Strategy

              Region North America

              Industry Information Technology and Services

              View case

              Zappos.com (A): Bring the Shoe Store to Your Home

              Add to cart popular
              • By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
              • Reference 5932

              • Published 25 Feb 2013

              • Topic Strategy

              • Region North America

              • Industry Information Technology and Services

              This is the first part of two-case series of Zappos's blue ocean strategic move as an innovative online shoe retailer. Part A focuses on how Zappos reconstructed the existing boundaries of the online footwear retail industry. It describes Zappos's distinctive value proposition that is neither an offline nor online shoe store in the conventional sense.
                View case

                Zappos.com (B): Strategy Powered by Culture and People

                By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                Add to cart popular
                The second part of Zappos case focuses on Zappos's people proposition, which led to high performance and raised barriers to imitation.

                  Published 25 Feb 2013

                  Reference 5932

                  Topic Strategy

                  Region North America

                  Industry Information Technology and Services

                  View case

                  Zappos.com (B): Strategy Powered by Culture and People

                  Add to cart popular
                  • By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                  • Reference 5932

                  • Published 25 Feb 2013

                  • Topic Strategy

                  • Region North America

                  • Industry Information Technology and Services

                  The second part of Zappos case focuses on Zappos's people proposition, which led to high performance and raised barriers to imitation.
                    View case

                    Kiva vs. MyC4: Business Model Innovation in Social Lending

                    By  Anne-Marie Carrick,  Filipe Santos
                    Add to cart popular
                    The case describes the launch, growth and current challenges of two innovative ventures in the nascent social lending market. It shows how these organisations are using the concept of online micro lending to eradicate poverty.

                      Published 30 Jun 2009

                      Reference 5595

                      Topic Entrepreneurship

                      Region Global

                      Industry Information Technology and Services

                      View case

                      Kiva vs. MyC4: Business Model Innovation in Social Lending

                      Add to cart popular
                      • By  Anne-Marie Carrick,  Filipe Santos
                      • Reference 5595

                      • Published 30 Jun 2009

                      • Topic Entrepreneurship

                      • Region Global

                      • Industry Information Technology and Services

                      The case describes the launch, growth and current challenges of two innovative ventures in the nascent social lending market. It shows how these organisations are using the concept of online micro lending to eradicate poverty.
                        View case

                        Hewlett Packard: Performance Measurement in the Supply Chain

                        By  Regine Slagmulder,  Luk Van Wassenhove
                        Add to cart popular
                        In a maturing market, HP’s attention moved from Return on Sales to Return on Net Assets. Mismatches between demand and supply, aggrevated by a long supply chain, were a burden on profit. HP realized that conventional logistics costs (warehousing, inventories, transport) were only the tip of the iceberg.

                          Published 16 Jun 2004

                          Reference 5192

                          Topic Operations

                          Region Global

                          Industry Information Technology and Services

                          View case

                          Hewlett Packard: Performance Measurement in the Supply Chain

                          Add to cart popular
                          • By  Regine Slagmulder,  Luk Van Wassenhove
                          • Reference 5192

                          • Published 16 Jun 2004

                          • Topic Operations

                          • Region Global

                          • Industry Information Technology and Services

                          In a maturing market, HP’s attention moved from Return on Sales to Return on Net Assets. Mismatches between demand and supply, aggrevated by a long supply chain, were a burden on profit. HP realized that conventional logistics costs (warehousing, inventories, transport) were only the tip of the iceberg.
                            View case

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