Filter
Sort by
View
8 case(s) found.

Market Disruption Strategies: The Transformation of Xiaomi

By  Haiyang Yang,  Jingjing Ma,  Neal Roese,  Amitava Chattopadhyay
Add to cart popular extra
After breaking into China’s smartphone market, where it becomes a leading brand, Xiaomi sees sales stagnate and then decline as the disruption strategy that empowered its rise loses momentum. As competitors counter every move, targeting its core consumer segment, the company urgently needs to reignite growth and develop a sustainable competitive advantage.

    Published 24 Feb 2021

    Reference 6608

    Length 26 page(s)

    Topic Marketing

    Region Asia

    Industry Information Technology and Services,  Consumer Electronics

    View case

    Market Disruption Strategies: The Transformation of Xiaomi

    By  Haiyang Yang,  Jingjing Ma,  Neal Roese,  Amitava Chattopadhyay
    Add to cart popular extra
    After breaking into China’s smartphone market, where it becomes a leading brand, Xiaomi sees sales stagnate and then decline as the disruption strategy that empowered its rise loses momentum. As competitors counter every move, targeting its core consumer segment, the company urgently needs to reignite growth and develop a sustainable competitive advantage.
      View case

      TikTok's AI Strategy: ByteDance's Global Ambitions

      By  Jason P. Davis,  Minh Vo,  Anne Yang
      Add to cart popular award
      ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.

        Published 31 May 2019

        Reference 6489

        Length 16 page(s)

        Topic Entrepreneurship

        Region Global

        Industry Computer Networking,  Consumer Services,  Information Technology and Services

        View case

        TikTok's AI Strategy: ByteDance's Global Ambitions

        By  Jason P. Davis,  Minh Vo,  Anne Yang
        Add to cart popular award
        ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up.
          View case

          Google and Project Maven (A): Big Tech, Government and the AI Arms Race

          By  Gianpiero Petriglieri,  Jaimie Stettin
          Add to cart popular award
          In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.

            Published 28 May 2018

            Reference 6408

            Length 17 page(s)

            Topic Responsibility

            Region North America

            Industry Industrial Automation,  Information Technology and Services,  Military

            View case

            Google and Project Maven (A): Big Tech, Government and the AI Arms Race

            By  Gianpiero Petriglieri,  Jaimie Stettin
            Add to cart popular award
            In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
              View case

              Google and Project Maven (B): An Eventful Week in June

              By  Gianpiero Petriglieri
              Add to cart popular award
              In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.

                Published 30 Jul 2018

                Reference 6408

                Length 4 page(s)

                Topic Responsibility

                Region North America

                Industry Industrial Automation,  Information Technology and Services,  Military

                View case

                Google and Project Maven (B): An Eventful Week in June

                By  Gianpiero Petriglieri
                Add to cart popular award
                In April 2018, after it became known that Google was collaborating with the US Department of Defense on Project Maven, over 3,000 employees signed an internal memo asking CEO Sundar Pichai to (a) cancel the project immediately, and (b) enforce a policy stating that the company would never build warfare technology.
                  View case

                  The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

                  By  David Dubois,  Mastak Pal Kaur
                  Add to cart popular extra
                  The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.

                    Published 24 Apr 2015

                    Reference 6117

                    Length 10 page(s)

                    Topic Marketing

                    Region Global

                    Industry Telecommunications,  Wireless,  Information Technology and Services

                    View case

                    The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales

                    By  David Dubois,  Mastak Pal Kaur
                    Add to cart popular extra
                    The case illustrates an innovative integrated marketing campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Lead at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign.
                      View case

                      Zappos.com (A): Bring the Shoe Store to Your Home

                      By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                      Add to cart popular
                      This is the first part of two-case series of Zappos's blue ocean strategic move as an innovative online shoe retailer. Part A focuses on how Zappos reconstructed the existing boundaries of the online footwear retail industry. It describes Zappos's distinctive value proposition that is neither an offline nor online shoe store in the conventional sense.

                        Published 25 Feb 2013

                        Reference 5932

                        Length 9 page(s)

                        Topic Strategy

                        Region North America

                        Industry Information Technology and Services

                        View case

                        Zappos.com (A): Bring the Shoe Store to Your Home

                        By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                        Add to cart popular
                        This is the first part of two-case series of Zappos's blue ocean strategic move as an innovative online shoe retailer. Part A focuses on how Zappos reconstructed the existing boundaries of the online footwear retail industry. It describes Zappos's distinctive value proposition that is neither an offline nor online shoe store in the conventional sense.
                          View case

                          Zappos.com (B): Strategy Powered by Culture and People

                          By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                          Add to cart popular
                          The second part of Zappos case focuses on Zappos's people proposition, which led to high performance and raised barriers to imitation.

                            Published 25 Feb 2013

                            Reference 5932

                            Length 7 page(s)

                            Topic Strategy

                            Region North America

                            Industry Information Technology and Services

                            View case

                            Zappos.com (B): Strategy Powered by Culture and People

                            By  W. Chan Kim,  Renée Mauborgne,  Oh Young Koo
                            Add to cart popular
                            The second part of Zappos case focuses on Zappos's people proposition, which led to high performance and raised barriers to imitation.
                              View case

                              The Moral Compass: Values-Based Leadership at Infosys

                              By  Manfred F. R. Kets de Vries,  Anupam Agrawal,  Elizabeth Florent-Treacy
                              Add to cart popular award
                              This case delves into the operational details of values-based leadership. It addresses core issues including: how do visionary leaders set directions and clear and visible values for the firm; how do they measure performance; and how do they balance the needs of all stakeholders?

                                Published 09 Jan 2006

                                Reference 5391

                                Length 17 page(s)

                                Topic Leadership & Organisations

                                Region Asia

                                Industry Information Technology and Services

                                View case

                                The Moral Compass: Values-Based Leadership at Infosys

                                By  Manfred F. R. Kets de Vries,  Anupam Agrawal,  Elizabeth Florent-Treacy
                                Add to cart popular award
                                This case delves into the operational details of values-based leadership. It addresses core issues including: how do visionary leaders set directions and clear and visible values for the firm; how do they measure performance; and how do they balance the needs of all stakeholders?
                                  View case