Renée Mauborgne

Affiliate Professor of Strategy
This highly engaging strategy formulation exercise allows participant to unlock their creativity through the systematic five-step process of blue ocean shift. We reverse the learning process of case method by combining it with a group exercise.

Published 22 Mar 2019

Reference 6422

Topic Strategy

Industry Leisure, Travel and Tourism

Region Asia

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This case analyses Tata Motors' strategic move to create and launch the Tata Nano, exploring the factors behind the project's earlier success and the reasons for its execution failure. It illustrates the importance of having a strong and aligned set of value, profit and people propositions in order to create and capture a blue ocean.

Published 22 Mar 2019

Reference 6275

Topic Strategy

Industry Automotive Transportation/Trucking/Railroad

Region Asia

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The Universidad Privada Boliviana (UPB), the Private University of Bolivia, was founded in 1993. Not long after, in the late 1990s, civil unrest erupted with coca growers battling police in the streets outside the campus. Students and faculty fled, the prior President retired, and the University was functionally insolvent.

Published 23 Jan 2019

Reference 6460

Topic Strategy

Industry Education Management

Region South America

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When Comic Relief’s Red Nose Day started in the UK, the charity industry was a deep red ocean. Competition was intense and growing, costs were up, and donations were down. Yet Red Nose Day rapidly achieved 96% national brand awareness.

Published 30 Nov 2018

Reference 6431

Topic Strategy

Industry Philanthropy Fund-Raising Non-Profit Organization Management

Region Europe

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This case reviews how Park24, a Japanese company, solved the long-taken-as-given problem of the severe parking shortage in Japan's highly congested cities and created a brand-new market of short-stay central city parking, establishing itself as the unchallenged market leader. The dire shortage of parking space in Japanese central cities was long taken for granted and viewed as unsolvable by parkin

Published 29 Oct 2018

Reference 6438

Topic Strategy

Region Asia

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This highly engaging strategy formulation exercise allows participant to unlock their creativity through the systematic five-step process of blue ocean shift. We reverse the learning process of case method by combining it with a group exercise.

Published 22 Aug 2018

Reference 6422

Topic Strategy

Industry Leisure, Travel and Tourism

Region Asia

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Self-driving cars are moving from science fiction to showroom fact, or at least to a car summoning platform. Waymo, the self-driving car division of Google, has ordered 82,000 self-driving cars for delivery through 2020. Cruise Automation, from General Motors, is perfecting their own fleet. Countless companies are driving full-throttle into the future.

Published 30 Jul 2018

Reference 6417

Topic Strategy

Industry Automotive

Region North America

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This case accompanies 1) a collection of business press articles; 2) two video clips; 3) a teaching note; 4) lecture slides. While the case and articles will be assigned as pre-reading, the video clips and lecture slides will be shown in the classroom by the instructor.

Published 26 Jun 2018

Reference 5860

Topic Strategy

Region North America

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Abstract This case is excellent for teaching both MBAs and executives how to create a blue ocean strategy that is hard to imitate and sustainable. It focuses on Wikipedia versus Britannica.com in the online encyclopedia industry.

Published 26 Jun 2018

Reference 5694

Topic Strategy

Industry Online Media

Region Global

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The Blue Ocean Strategy Implementation Scenario Case offers a set of interactive group scenarios which are designed to deepen the participants' understanding of Blue Ocean Strategy implementation principles. Using the five scenarios participants work in teams as they learn to apply key concepts of tipping point leadership and fair process.

Published 26 Jun 2018

Reference 5532

Topic Strategy

Region Global

View case
Disciplinary Research: Nondisruptive Creation, Growth Theory, Market-Creating Innovation, Procedural Justice., General Research: Strategy, Management and Innovation in the Knowledge Economy