Intel: Building an E-Corporation

Published 18 Dec 2002
Reference 5060
Topic Operations
Industry Semiconductors
Region Global
Summary

Intel's eBusiness program was a way to get people focused on the corporation's mantra in the last half decade – customer service is crucial for Intel to maintain their market leadership. Making this strategy happens through the e-business tool and, importantly, the intended and unintended adjustments made in structures, processes and human behaviors, is what this case is all about. This case also aims for a new realism about IT and business processes.

Teaching objectives

Document the history of one, well-known firm in its transformation to an e-corporation Document the successes of the e-business program in better aligning corporate actors with the firm�s strategy Document both the intended and unintended consequences of this program Provide a better understanding of the use of technology in strategic alignment

Keywords
  • AR2002
  • AR0203
  • RD1102
  • STRATEGY ALIGNMENT
  • E-CORPORATION
  • CHANGE MANAGEMENT
  • ROLE OF IT IN STRATEGIC ALIGNMENT