Intel's eBusiness program was a way to get people focused on the corporation's mantra in the last half decade customer service is crucial for Intel to maintain their market leadership. Making this strategy happens through the e-business tool and, importantly, the intended and unintended adjustments made in structures, processes and human behaviors, is what this case is all about. This case also aims for a new realism about IT and business processes.
Document the history of one, well-known firm in its transformation to an e-corporation Document the successes of the e-business program in better aligning corporate actors with the firm�s strategy Document both the intended and unintended consequences of this program Provide a better understanding of the use of technology in strategic alignment
- STRATEGY ALIGNMENT
- CHANGE MANAGEMENT
- ROLE OF IT IN STRATEGIC ALIGNMENT