Renée-Mauborgne-12943_68.jpg

Renée Mauborgne

Affiliate Professor of Strategy

The case describes the turnaround of a moribund Scottish airport sold off by BAA, the leading airport operation in Britain. Although the air transportation industries are experiencing deregulation, which appears to favour rich incumbents, Prestwick Aviation Holdings Limited (PAH) manages to succeed where most observers predicted it to fail.

Published 01 Jan 1998

Reference 4739

Topic Strategy

Industry Airlines/Aviation Transportation/Trucking/Railroad

Region Europe

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Disciplinary Research: Nondisruptive Creation, Growth Theory, Market-Creating Innovation, Procedural Justice., General Research: Strategy, Management and Innovation in the Knowledge Economy