Francesca Gee

CASE STUDY

United Colors of Benetton

By  Christian Pinson,  Vikas Tibrewala,  Francesca Gee
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The case covers all major aspects of Benetton's successful corporate strategy and innovative business system from its creation till the present. It also provides a complete overview of Benetton's unique communication philosophy and the controversy generated by it, along with a wealth of independent market research data from many countries.

    Published 01 Apr 1996

    Reference 4520

    Topic Marketing

    Industry Apparel and Fashion

    Region Global

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    United Colors of Benetton

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    The case covers all major aspects of Benetton's successful corporate strategy and innovative business system from its creation till the present. It also provides a complete overview of Benetton's unique communication philosophy and the controversy generated by it, along with a wealth of independent market research data from many countries.

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      CASE STUDY

      David and Goliath in European Power Battle

      By  H. Landis Gabel,  Olivier Cadot,  Francesca Gee
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      This case describes a legal conflict opposing Société Hydroélectrique de Grangevieille, an independent electricity generator, to EDF, France's electricity monopoly. The source of the conflict is EDF's monopoly over the transition and export of electricity.

        Published 01 Jan 1996

        Reference 4332

        Topic Economics & Finance

        Industry International Trade and Development

        Region Europe

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        David and Goliath in European Power Battle

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        This case describes a legal conflict opposing Société Hydroélectrique de Grangevieille, an independent electricity generator, to EDF, France's electricity monopoly. The source of the conflict is EDF's monopoly over the transition and export of electricity.

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          CASE STUDY

          Alza Corporation (Condensed Version)

          By  Reinhard Angelmar,  Yves L. Doz,  Mark W. Cunningham,  Francesca Gee
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          This case describes a technological partnership between a large firm (Ciba-Geigy) and a small firm (ALZA), over the period 1977-84. It describes the pharmaceutical industry setting, the companies and the events leading up to the partnership opportunity.

            Published 12 Jan 1994

            Reference 4244

            Topic Marketing

            Industry Pharmaceuticals

            Region North America

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            Alza Corporation (Condensed Version)

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            This case describes a technological partnership between a large firm (Ciba-Geigy) and a small firm (ALZA), over the period 1977-84. It describes the pharmaceutical industry setting, the companies and the events leading up to the partnership opportunity.

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              CASE STUDY

              Singapore Airlines Continuing Service Improvement

              By  Todd Jick,  Francesca Gee
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              This case describes a) the organizational factors which shaped Singapore Airlines' multi-year record of success, and b) the new challenges it faces to continue to maintain the world-class best service. In its 1993 ambition to improve its service, SIA must face ever-demanding customers. One of those customers is featured in the case in terms of some special requests.

                Published 01 Jan 1993

                Reference 4249

                Topic Leadership & Organisations

                Industry Airlines/Aviation,  Transportation/Trucking/Railroad

                Region Asia

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                Singapore Airlines Continuing Service Improvement

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                This case describes a) the organizational factors which shaped Singapore Airlines' multi-year record of success, and b) the new challenges it faces to continue to maintain the world-class best service. In its 1993 ambition to improve its service, SIA must face ever-demanding customers. One of those customers is featured in the case in terms of some special requests.

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                  CASE STUDY

                  Clifford Chance (A): The Merger

                  By  Francesca Gee,  Todd Jick
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                  This case documents two critical changes in a major law firm: the merger of two law firms into one and the globalisation of the merged firm. The merger was generally viewed as successful and the integration process is described. The second goal of globalisation is steadily proceeding but represents a larger cultural and strategic challenge.

                    Published 01 Jan 1993

                    Reference 4245

                    Topic Leadership & Organisations

                    Industry Legal Services

                    Region Global

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                    Clifford Chance (A): The Merger

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                    This case documents two critical changes in a major law firm: the merger of two law firms into one and the globalisation of the merged firm. The merger was generally viewed as successful and the integration process is described. The second goal of globalisation is steadily proceeding but represents a larger cultural and strategic challenge.

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                      CASE STUDY

                      EDF-GDF Services - Paris Tour Eiffel (A)

                      By  Francesca Gee,  Todd Jick
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                      This case describes a series of organizational and performance improvements in EDF's largest distribution center. The case details the history of EDF, the growing need for change, and an example of how reforms were instituted in one of its key units. Resistance and difficulties in managing the change are detailed as well.

                        Published 01 Jan 1993

                        Reference 4219

                        Topic Leadership & Organisations

                        Industry Electrical/Electronic Manufacturing

                        Region Europe

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                        EDF-GDF Services - Paris Tour Eiffel (A)

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                        This case describes a series of organizational and performance improvements in EDF's largest distribution center. The case details the history of EDF, the growing need for change, and an example of how reforms were instituted in one of its key units. Resistance and difficulties in managing the change are detailed as well.

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                          CASE STUDY

                          Clifford Chance (B): International Expansion

                          By  Francesca Gee,  Todd Jick
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                          Please refer to part A for the abstract.

                            Published 01 Jan 1993

                            Reference 4245

                            Topic Leadership & Organisations

                            Industry Legal Services

                            Region Europe

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                            Clifford Chance (B): International Expansion

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                            Please refer to part A for the abstract.

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                              CASE STUDY

                              EDF-GDF Services - Paris Tour Eiffel (B)

                              By  Francesca Gee,  Todd Jick
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                              This case describes a series of organizational and performance improvements in EDF's largest distribution center. The case details the history of EDF, the growing need for change, and an example of how reforms were instituted in one of its key units. Resistance and difficulties in managing the change are detailed as well.

                                Published 01 Jan 1993

                                Reference 4219

                                Topic Leadership & Organisations

                                Industry Electrical/Electronic Manufacturing

                                Region Europe

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                                EDF-GDF Services - Paris Tour Eiffel (B)

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                                This case describes a series of organizational and performance improvements in EDF's largest distribution center. The case details the history of EDF, the growing need for change, and an example of how reforms were instituted in one of its key units. Resistance and difficulties in managing the change are detailed as well.

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                                  CASE STUDY

                                  Ciba-Geigy Limited: Pharmaceutical Division (A)

                                  By  Reinhard Angelmar,  Yves L. Doz,  Francesca Gee
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                                  Abstract: See Advanced Drug Delivery Systems: ALZA and Ciba-Geigy (A) - (F).

                                    Published 01 Jan 1988

                                    Reference 4242

                                    Topic Strategy

                                    Industry Pharmaceuticals

                                    Region Global

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                                    Ciba-Geigy Limited: Pharmaceutical Division (A)

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                                    Abstract: See Advanced Drug Delivery Systems: ALZA and Ciba-Geigy (A) - (F).

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                                      CASE STUDY

                                      Ciba-Geigy Limited: Pharmaceutical Division (B)

                                      By  Reinhard Angelmar,  Yves L. Doz,  Francesca Gee
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                                      Abstract: See Advanced Drug Delivery Systems: ALZA and Ciba-Geigy (A) - (F).

                                        Published 01 Jan 1988

                                        Reference 4242

                                        Topic Strategy

                                        Industry Pharmaceuticals

                                        Region Global

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                                        Ciba-Geigy Limited: Pharmaceutical Division (B)

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                                        Abstract: See Advanced Drug Delivery Systems: ALZA and Ciba-Geigy (A) - (F).

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