Fernando Monserrate

CASE STUDY

Driving Customer-Focused Innovation: Elm and Successful Innovation in Public Enterprises

By  Nathan Furr,  Antoine Duvauchelle,  Mark Mortensen,  Andrew Shipilov,  Fernando Monserrate
Add to Cart new

Set in Saudi Arabia's digital transformation context, this case follows Basem Jaffal and Elm's Growth-X team as they build a customer-journey-based innovation process within a successful public enterprise.

    Published 11 Sep 2026

    Reference 7152

    Topic Strategy

    Industry Government Administration,  Information Technology and Services

    Region Middle-East

    View

    Driving Customer-Focused Innovation: Elm and Successful Innovation in Public Enterprises

    Add to Cart new

    Set in Saudi Arabia's digital transformation context, this case follows Basem Jaffal and Elm's Growth-X team as they build a customer-journey-based innovation process within a successful public enterprise.

      View