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Mark Mortensen

Associate Professor of Organisational Behaviour

Many companies are struggling to integrate artificial intelligence into their core activities. The transformation of Beyon from a small, bureaucratic telecommunications company on a small island nation into a global AI first company provides an example of how to lead a successful transformation.

Published 30 Jun 2026

Reference 7112

Topic Strategy

Industry Telecommunications

Region Middle-East

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Integrated Employee Value Proposition, Hybrid work and RTO, Team Dynamics & Design, Global, Virtual, & Project-based Collaboration , Multiple Team Membership, Psychological Safety