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    7 case(s) found.

    Developing a Sustainable Ecosystem Community: The Port of Antwerp

    By  Gabriel Szulanski,  Lisa Simone Duke
    Add to cart extra
    In 2017 the Port of Antwerp is capacity constrained. Capacity will improve dramatically in 2028 with the construction of a new terminal. However, in the meantime, a variety of issues make the problem acute and critical for the competitiveness of the port, as otherwise clients migrate to other ports and use other means to reach inland Europe.

      Published 26 Jan 2022

      Reference 6686

      Length 7 page(s)

      Topic Strategy

      Region Europe

      Industry Maritime

      View case

      Developing a Sustainable Ecosystem Community: The Port of Antwerp

      By  Gabriel Szulanski,  Lisa Simone Duke
      Add to cart extra
      • Reference 6686

      • Published 26 Jan 2022

      • Length 7 page(s)

      • Topic Strategy

      • Region Europe

      • Industry Maritime

      In 2017 the Port of Antwerp is capacity constrained. Capacity will improve dramatically in 2028 with the construction of a new terminal. However, in the meantime, a variety of issues make the problem acute and critical for the competitiveness of the port, as otherwise clients migrate to other ports and use other means to reach inland Europe.
        View case

        Integration Planning at SFB (A)

        By  Georgina Hall,  Piyush Gulati,  Anton S. Ovchinnikov
        Add to cart award extra
        Kusha Ahmad is tasked with facilitating headcount reduction following the acquisition of the Societe Francaise de Biotechnologie (SFB) by Big American Pharmaceuticals (BAP), and the subsequent closure of the SFB office in Lyon, France. In accordance with regulations introduced in 2017, staff are entitled to a “rupture conventionnelle collective”.

          Published 15 Nov 2021

          Reference 6684

          Length 4 page(s)

          Topic Leadership & Organisations

          Region Europe

          Industry Biotechnology

          View case

          Integration Planning at SFB (A)

          By  Georgina Hall,  Piyush Gulati,  Anton S. Ovchinnikov
          Add to cart award extra
          • Reference 6684

          • Published 15 Nov 2021

          • Length 4 page(s)

          • Topic Leadership & Organisations

          • Region Europe

          • Industry Biotechnology

          Kusha Ahmad is tasked with facilitating headcount reduction following the acquisition of the Societe Francaise de Biotechnologie (SFB) by Big American Pharmaceuticals (BAP), and the subsequent closure of the SFB office in Lyon, France. In accordance with regulations introduced in 2017, staff are entitled to a “rupture conventionnelle collective”.
            View case

            Marinella Soldi at Discovery Inc. (A)

            By  Jennifer Petriglieri,  Gianpiero Petriglieri
            Add to cart extra
            In May 2010, a year after becoming President and Managing Director for Southern Europe at Discovery Inc., Marinella Soldi faces a make-or-break meeting with Discovery’s global Executive Committee. Her region is about to lose half of its revenues in a contract renegotiation with Sky Italia.

              Published 07 Dec 2021

              Reference 6671

              Length 14 page(s)

              Topic Leadership & Organisations

              Region Europe

              Industry Media Production

              View case

              Marinella Soldi at Discovery Inc. (A)

              By  Jennifer Petriglieri,  Gianpiero Petriglieri
              Add to cart extra
              • Reference 6671

              • Published 07 Dec 2021

              • Length 14 page(s)

              • Topic Leadership & Organisations

              • Region Europe

              • Industry Media Production

              In May 2010, a year after becoming President and Managing Director for Southern Europe at Discovery Inc., Marinella Soldi faces a make-or-break meeting with Discovery’s global Executive Committee. Her region is about to lose half of its revenues in a contract renegotiation with Sky Italia.
                View case

                To Buy or Not To Buy - The Agony of Choice: A Day in the Life of a Private Equity Partner

                By  Claudia Zeisberger,  Graham Oldroyd,  Alexandra von Stauffenberg,  Sara Lim
                Add to cart extra
                This experiential case simulates an investment committee (IC) meeting at the private equity (PE) firm Bridgepoint, a leading European mid-market private equity firm. In the first quarter of 2011, with Europe in a recession following the global financial crisis, forecasters are predicting the start of an economic recovery.

                  Published 31 Aug 2021

                  Reference 6659

                  Length 7 page(s)

                  Topic Entrepreneurship

                  Region Europe

                  Industry Private Equity

                  View case

                  To Buy or Not To Buy - The Agony of Choice: A Day in the Life of a Private Equity Partner

                  By  Claudia Zeisberger,  Graham Oldroyd,  Alexandra von Stauffenberg,  Sara Lim
                  Add to cart extra
                  • Reference 6659

                  • Published 31 Aug 2021

                  • Length 7 page(s)

                  • Topic Entrepreneurship

                  • Region Europe

                  • Industry Private Equity

                  This experiential case simulates an investment committee (IC) meeting at the private equity (PE) firm Bridgepoint, a leading European mid-market private equity firm. In the first quarter of 2011, with Europe in a recession following the global financial crisis, forecasters are predicting the start of an economic recovery.
                    View case

                    Does a Brand Need a Purpose? Unilever Hellmann's versus Kraft Heinz Mayonnaise

                    By  Mariana Hortega,  Paulo Albuquerque,  Anne-Marie Carrick,  Andrew Lee
                    Add to cart new extra
                    This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.

                      Published 19 Apr 2022

                      Reference 6640

                      Length 9 page(s)

                      Topic Marketing

                      Region Europe

                      Industry Food and Beverages Production

                      View case

                      Does a Brand Need a Purpose? Unilever Hellmann's versus Kraft Heinz Mayonnaise

                      By  Mariana Hortega,  Paulo Albuquerque,  Anne-Marie Carrick,  Andrew Lee
                      Add to cart new extra
                      • Reference 6640

                      • Published 19 Apr 2022

                      • Length 9 page(s)

                      • Topic Marketing

                      • Region Europe

                      • Industry Food and Beverages Production

                      This short case describes how Ana L. Mamede, Hellmann’s brand manager at Unilever Portugal, responds to an aggressive campaign by rival Kraft Heinz by developing a brand “purpose” for Hellman’s mayonnaise focused on reducing food waste.
                        View case

                        Outfit7 (A): Human Resource Management and Culture at a Start-up

                        By  Miha Skerlavaj,  Spencer Harrison,  Ziga Vavpotic
                        Add to cart popular extra
                        Outfit7 is a digital entertainment firm that develops and publishes animated video games for mobile phones, tablets and desktops. It’s flagship product is a series of mobile apps called “Talking Tom and Friends”, with close to 10 billion downloads globally.

                          Published 22 Feb 2019

                          Reference 6459

                          Length 9 page(s)

                          Topic Entrepreneurship

                          Region Europe

                          Industry Broadcast Media

                          View case

                          Outfit7 (A): Human Resource Management and Culture at a Start-up

                          By  Miha Skerlavaj,  Spencer Harrison,  Ziga Vavpotic
                          Add to cart popular extra
                          • Reference 6459

                          • Published 22 Feb 2019

                          • Length 9 page(s)

                          • Topic Entrepreneurship

                          • Region Europe

                          • Industry Broadcast Media

                          Outfit7 is a digital entertainment firm that develops and publishes animated video games for mobile phones, tablets and desktops. It’s flagship product is a series of mobile apps called “Talking Tom and Friends”, with close to 10 billion downloads globally.
                            View case

                            Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

                            By  Pierre Chandon,  Laura Heely
                            Add to cart award extra
                            After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.

                              Published 06 Jun 2018

                              Reference 6317

                              Length 16 page(s)

                              Topic Marketing

                              Region Europe

                              Industry Dairy,  Food and Beverages Production

                              View case

                              Candy Crush? Aligning Health, Business and Pleasure in the Chocolate Industry

                              By  Pierre Chandon,  Laura Heely
                              Add to cart award extra
                              • Reference 6317

                              • Published 06 Jun 2018

                              • Length 16 page(s)

                              • Topic Marketing

                              • Region Europe

                              • Industry Dairy,  Food and Beverages Production

                              After winning important battles against soda, governments and health activists are targeting chocolate bars because of their high sugar content, and some, like the UK government in 2017, have set strict targets on the amount of sugar and calories that can be contained in each chocolate bar.
                                View case

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                                AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

                                By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee

                                  Add to cart popular award extra

                                  Nudging Health Workers in Lao PDR: Evidence-based Decision Making

                                  By  Amitava Chattopadhyay,  Will Orr

                                    Add to cart new

                                    Alfa Laval Agri (C): Regaining a Technological Edge

                                    By  Yves L. Doz,  Marie-Aude Dalsace

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