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    12 case(s) found.

    Shopee vs. Lazada: A battle of Titans for e-commerce supremacy in South-East Asia

    By  David Dubois,  Rebecca Liu
    Add to cart popular extra
    How did Shopee – a small e-commerce player launched in 2015 – overtake its historic rival Lazada in just a few years to average 281 million visits a month and become the most valuable company in South East Asia in 2021? CEO Forrest Li followed a bold two-sided digital marketing strategy that won over sellers (B2B) and users (B2C).

      Published 11 Oct 2021

      Reference 6705

      Length 7 page(s)

      Topic Marketing

      Region Asia

      Industry E-Commerce

      View case

      Shopee vs. Lazada: A battle of Titans for e-commerce supremacy in South-East Asia

      By  David Dubois,  Rebecca Liu
      Add to cart popular extra
      • Reference 6705

      • Published 11 Oct 2021

      • Length 7 page(s)

      • Topic Marketing

      • Region Asia

      • Industry E-Commerce

      How did Shopee – a small e-commerce player launched in 2015 – overtake its historic rival Lazada in just a few years to average 281 million visits a month and become the most valuable company in South East Asia in 2021? CEO Forrest Li followed a bold two-sided digital marketing strategy that won over sellers (B2B) and users (B2C).
        View case

        Market Disruption Strategies: The Transformation of Xiaomi

        By  Haiyang Yang,  Jingjing Ma,  Neal Roese,  Amitava Chattopadhyay
        Add to cart popular extra
        After breaking into China’s smartphone market, where it becomes a leading brand, Xiaomi sees sales stagnate and then decline as the disruption strategy that empowered its rise loses momentum. As competitors counter every move, targeting its core consumer segment, the company urgently needs to reignite growth and develop a sustainable competitive advantage.

          Published 24 Feb 2021

          Reference 6608

          Length 26 page(s)

          Topic Marketing

          Region Asia

          Industry Information Technology and Services,  Consumer Electronics

          View case

          Market Disruption Strategies: The Transformation of Xiaomi

          By  Haiyang Yang,  Jingjing Ma,  Neal Roese,  Amitava Chattopadhyay
          Add to cart popular extra
          • Reference 6608

          • Published 24 Feb 2021

          • Length 26 page(s)

          • Topic Marketing

          • Region Asia

          • Industry Information Technology and Services,  Consumer Electronics

          After breaking into China’s smartphone market, where it becomes a leading brand, Xiaomi sees sales stagnate and then decline as the disruption strategy that empowered its rise loses momentum. As competitors counter every move, targeting its core consumer segment, the company urgently needs to reignite growth and develop a sustainable competitive advantage.
            View case

            Transforming Luxury Distribution in Asia: Bluebell's Makeover in the Face of Digital Disruption

            By  David Dubois,  Frederic Godart,  Jean Wee
            Add to cart popular extra
            For over 60 years, Bluebell, a major actor in the luxury B2B ecosystem, has been helping Western luxury brands such as Louis Vuitton, Davidoff, Moschino, Manolo Blahnik or Jimmy Choo enter key Asian markets.

              Published 29 Oct 2018

              Reference 6443

              Length 34 page(s)

              Topic Marketing

              Region Asia

              Industry Wholesale,  Luxury Goods and Jewelry

              View case

              Transforming Luxury Distribution in Asia: Bluebell's Makeover in the Face of Digital Disruption

              By  David Dubois,  Frederic Godart,  Jean Wee
              Add to cart popular extra
              • Reference 6443

              • Published 29 Oct 2018

              • Length 34 page(s)

              • Topic Marketing

              • Region Asia

              • Industry Wholesale,  Luxury Goods and Jewelry

              For over 60 years, Bluebell, a major actor in the luxury B2B ecosystem, has been helping Western luxury brands such as Louis Vuitton, Davidoff, Moschino, Manolo Blahnik or Jimmy Choo enter key Asian markets.
                View case

                Branding in an Emerging Market: Strategies for Sustaining Market Dominance of the Largest Apparel Brand in India

                By  Haiyang Yang,  Amitava Chattopadhyay,  Kedar Apshankar
                Add to cart popular award extra
                This case illustrates the key issues and challenges in creating and sustaining a successful brand in emerging markets. Peter England, India’s largest apparel brand by sales volume, is struggling to formulate a strategy to sustain the brand’s market dominance. Indian consumer tastes are changing rapidly, making it difficult for any brand to stay relevant and fashionable over time.

                  Published 24 Mar 2016

                  Reference 6192

                  Length 39 page(s)

                  Topic Marketing

                  Region Asia

                  Industry Apparel and Fashion

                  View case

                  Branding in an Emerging Market: Strategies for Sustaining Market Dominance of the Largest Apparel Brand in India

                  By  Haiyang Yang,  Amitava Chattopadhyay,  Kedar Apshankar
                  Add to cart popular award extra
                  • Reference 6192

                  • Published 24 Mar 2016

                  • Length 39 page(s)

                  • Topic Marketing

                  • Region Asia

                  • Industry Apparel and Fashion

                  This case illustrates the key issues and challenges in creating and sustaining a successful brand in emerging markets. Peter England, India’s largest apparel brand by sales volume, is struggling to formulate a strategy to sustain the brand’s market dominance. Indian consumer tastes are changing rapidly, making it difficult for any brand to stay relevant and fashionable over time.
                    View case

                    Fabindia: Branding India’s Artisanal Crafts for Mass Retail

                    By  Amitava Chattopadhyay,  Prableen Sabhaney,  Sunil Chainani,  Jean Wee
                    Add to cart popular
                    Fabindia, India’s iconic garments and home furnishings company, had come a long way from its humble beginnings as an export shop in 1960, selling handloom fabrics to overseas customers. In 1976, it had started domestic operations in India and over the next 38 years had become synonymous with quality handmade products procured from artisans all over India, with a social conscience.

                      Published 26 Jan 2015

                      Reference 6107

                      Length 36 page(s)

                      Topic Marketing

                      Region Asia

                      Industry Retail

                      View case

                      Fabindia: Branding India’s Artisanal Crafts for Mass Retail

                      By  Amitava Chattopadhyay,  Prableen Sabhaney,  Sunil Chainani,  Jean Wee
                      Add to cart popular
                      • Reference 6107

                      • Published 26 Jan 2015

                      • Length 36 page(s)

                      • Topic Marketing

                      • Region Asia

                      • Industry Retail

                      Fabindia, India’s iconic garments and home furnishings company, had come a long way from its humble beginnings as an export shop in 1960, selling handloom fabrics to overseas customers. In 1976, it had started domestic operations in India and over the next 38 years had become synonymous with quality handmade products procured from artisans all over India, with a social conscience.
                        View case

                        L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

                        By  Haiyang Yang,  Pierre Chandon
                        Add to cart popular award extra
                        Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.

                          Published 07 May 2013

                          Reference 5960

                          Length 26 page(s)

                          Topic Marketing

                          Region Asia

                          Industry Cosmetics,  Luxury Goods and Jewelry

                          View case

                          L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

                          By  Haiyang Yang,  Pierre Chandon
                          Add to cart popular award extra
                          • Reference 5960

                          • Published 07 May 2013

                          • Length 26 page(s)

                          • Topic Marketing

                          • Region Asia

                          • Industry Cosmetics,  Luxury Goods and Jewelry

                          Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.
                            View case

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