The case study traces the development of FC Barcelona’s Innovation Hub (BIH) and its plans to go global. It describes how factors on and off the pitch led to the launch and how the BIH is preparing the club for the future at the centre of an ecosystem that includes prestigious brands, universities, start-ups, and athletes worldwide, all linked by a culture of excellence.

Four years after acquiring the business, 3G Capital had managed to put Burger King back in growth mode. However, the Burger King brand itself was still lacking momentum and it was unclear if its celebrity-heavy ad campaign would work.

This case documents challenges in the growth of a NGO whose mission is to educate and inspire individuals with diabetes. Team Type 1 engages and encourages healthy lifestyles and effective control of diabetes by example. The original model is based on active participation of patients in cycling clubs, and the question of how to scale the model to broader geographies is raised.