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    8 cases found.

    Credit Suisse: Building an Impact Investing Business in Asia

    By  Jasjit Singh,  Joost Bilkes
    Add to cart popular award extra
    This case describes how an intrapreneur helped Credit Suisse launch a commercially viable impact investing business in Asia. It specifically details the investment strategy and process for a new impact fund aligning social impact objectives with commercial goals of the bank. It also presents two new investment opportunities needing evaluation.

      Published 28 Aug 2017

      Reference 6320

      Topic Responsibility

      Region Asia

      Industry Venture Capital,  Private Equity,  Financial Services

      View case

      Credit Suisse: Building an Impact Investing Business in Asia

      Add to cart popular award extra
      • By  Jasjit Singh,  Joost Bilkes
      • Reference 6320

      • Published 28 Aug 2017

      • Topic Responsibility

      • Region Asia

      • Industry Venture Capital,  Private Equity,  Financial Services

      This case describes how an intrapreneur helped Credit Suisse launch a commercially viable impact investing business in Asia. It specifically details the investment strategy and process for a new impact fund aligning social impact objectives with commercial goals of the bank. It also presents two new investment opportunities needing evaluation.
        View case

        Branding in an Emerging Market: Strategies for Sustaining Market Dominance of the Largest Apparel Brand in India

        By  Haiyang Yang,  Amitava Chattopadhyay,  Kedar Apshankar
        Add to cart popular award extra
        This case illustrates the key issues and challenges in creating and sustaining a successful brand in emerging markets. Peter England, India’s largest apparel brand by sales volume, is struggling to formulate a strategy to sustain the brand’s market dominance. Indian consumer tastes are changing rapidly, making it difficult for any brand to stay relevant and fashionable over time.

          Published 24 Mar 2016

          Reference 6192

          Topic Marketing

          Region Asia

          Industry Apparel and Fashion

          View case

          Branding in an Emerging Market: Strategies for Sustaining Market Dominance of the Largest Apparel Brand in India

          Add to cart popular award extra
          • By  Haiyang Yang,  Amitava Chattopadhyay,  Kedar Apshankar
          • Reference 6192

          • Published 24 Mar 2016

          • Topic Marketing

          • Region Asia

          • Industry Apparel and Fashion

          This case illustrates the key issues and challenges in creating and sustaining a successful brand in emerging markets. Peter England, India’s largest apparel brand by sales volume, is struggling to formulate a strategy to sustain the brand’s market dominance. Indian consumer tastes are changing rapidly, making it difficult for any brand to stay relevant and fashionable over time.
            View case

            L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

            By  Haiyang Yang,  Pierre Chandon
            Add to cart popular award extra
            Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.

              Published 07 May 2013

              Reference 5960

              Topic Marketing

              Region Asia

              Industry Cosmetics,  Luxury Goods and Jewelry

              View case

              L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

              Add to cart popular award extra
              • By  Haiyang Yang,  Pierre Chandon
              • Reference 5960

              • Published 07 May 2013

              • Topic Marketing

              • Region Asia

              • Industry Cosmetics,  Luxury Goods and Jewelry

              Yue Sai is L’Oreal’s troubled Chinese luxury brand. Alexis Perakis-Valat, the new CEO of L’Oréal China, has made it a point of honor to turn the brand around. He has asked Stéphane Wilmet, the brand’s new general manager, to come up with a turnaround plan that will restore L’Oréal’s reputation in China as the world’s best cosmetic marketer.
                View case

                Ziqitza Health Care Limited: Responding to Corruption

                By  N. Craig Smith,  Robert Crawford
                Add to cart popular award
                Sweta Mangal, CEO of Ziqitza Health Care Limited, must decide how to respond to a government official who has demanded a bribe to release payment for the ambulance services ZHL provides. Bribery is commonplace in India, but there is also a growing anti-corruption movement.

                  Published 27 May 2013

                  Reference 5897

                  Topic Responsibility

                  Region Asia

                  Industry Hospital & Health Care

                  View case

                  Ziqitza Health Care Limited: Responding to Corruption

                  Add to cart popular award
                  • By  N. Craig Smith,  Robert Crawford
                  • Reference 5897

                  • Published 27 May 2013

                  • Topic Responsibility

                  • Region Asia

                  • Industry Hospital & Health Care

                  Sweta Mangal, CEO of Ziqitza Health Care Limited, must decide how to respond to a government official who has demanded a bribe to release payment for the ambulance services ZHL provides. Bribery is commonplace in India, but there is also a growing anti-corruption movement.
                    View case

                    GE Healthcare (A): Innovating for Emerging Markets

                    By  Jasjit Singh
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                    The (A) case describes how GE Healthcare developed an ECG device optimized for low-income mass markets in India. It also discusses the organizational changes GE made to better serve the Bottom of Pyramid (BOP) markets.

                      Published 29 Mar 2011

                      Reference 5776

                      Topic Strategy

                      Region Asia

                      Industry Medical Devices,  Consumer Electronics

                      View case

                      GE Healthcare (A): Innovating for Emerging Markets

                      Add to cart popular award
                      • By  Jasjit Singh
                      • Reference 5776

                      • Published 29 Mar 2011

                      • Topic Strategy

                      • Region Asia

                      • Industry Medical Devices,  Consumer Electronics

                      The (A) case describes how GE Healthcare developed an ECG device optimized for low-income mass markets in India. It also discusses the organizational changes GE made to better serve the Bottom of Pyramid (BOP) markets.
                        View case

                        Simplex Solutions: Expanding the Entrepreneurial Team

                        By  Balagopal Vissa
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                        The Simplex Solutions multi-media decision scenario outlines the evolution of a software venture with a new technology that could find application in very diverse markets. The two co-founders (who have a technical background) decide to expand the entrepreneurial team by bringing in financial and marketing expertise to propel the venture to the next stage.

                          Published 30 Jul 2012

                          Reference 5683

                          Topic Entrepreneurship

                          Region Asia

                          Industry Human Resources

                          View case

                          Simplex Solutions: Expanding the Entrepreneurial Team

                          Add to cart popular award extra
                          • By  Balagopal Vissa
                          • Reference 5683

                          • Published 30 Jul 2012

                          • Topic Entrepreneurship

                          • Region Asia

                          • Industry Human Resources

                          The Simplex Solutions multi-media decision scenario outlines the evolution of a software venture with a new technology that could find application in very diverse markets. The two co-founders (who have a technical background) decide to expand the entrepreneurial team by bringing in financial and marketing expertise to propel the venture to the next stage.
                            View case

                            Baidu and Google in China's Internet Search Market: Pathways to Globalisation and Localisation

                            By  Wei-Ru Chen,  Kuangzhen Wu
                            Add to cart popular award
                            The case describes the battle between Google, the world’s leading search engine, and Baidu, a local entrepreneurial firm in China. In 2009, Baidu’s internet traffic share in the country was over three times that of Google and Yahoo!China. Would Google utilise its global resources to impose its dominance in China? Could Baidu defend its leading position?

                              Published 27 Mar 2009

                              Reference 5581

                              Topic Strategy

                              Region Asia

                              View case

                              Baidu and Google in China's Internet Search Market: Pathways to Globalisation and Localisation

                              Add to cart popular award
                              • By  Wei-Ru Chen,  Kuangzhen Wu
                              • Reference 5581

                              • Published 27 Mar 2009

                              • Topic Strategy

                              • Region Asia

                              The case describes the battle between Google, the world’s leading search engine, and Baidu, a local entrepreneurial firm in China. In 2009, Baidu’s internet traffic share in the country was over three times that of Google and Yahoo!China. Would Google utilise its global resources to impose its dominance in China? Could Baidu defend its leading position?
                                View case

                                Tata Tea Limited (A)

                                By  Amitava Chattopadhyay,  Ulrike Wieh
                                Add to cart popular award
                                In late 1999, India's second largest tea company, Tata Tea, is faced with a highly competitive home market that is about to become more so as impending deregulation takes effect. The company is thus contemplating internationalisation. Tata Tea is grappling with the decision of how to internationalise.

                                  Published 01 Jun 2004

                                  Reference 5003

                                  Topic Marketing

                                  Region Asia

                                  Industry Food and Beverages Production,  Marketing and Advertising

                                  View case

                                  Tata Tea Limited (A)

                                  Add to cart popular award
                                  • By  Amitava Chattopadhyay,  Ulrike Wieh
                                  • Reference 5003

                                  • Published 01 Jun 2004

                                  • Topic Marketing

                                  • Region Asia

                                  • Industry Food and Beverages Production,  Marketing and Advertising

                                  In late 1999, India's second largest tea company, Tata Tea, is faced with a highly competitive home market that is about to become more so as impending deregulation takes effect. The company is thus contemplating internationalisation. Tata Tea is grappling with the decision of how to internationalise.
                                    View case

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