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6 case(s) found.

Easy Profit: A Revenue Management Pilot

By  Ioana Popescu
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This case introduces the concept of Revenue Management as a tool to maximize profits and provide competitive advantage to firms in diverse industries. The case and accompanying simulation are set in the airline industry, where revenue management originated.

    Published 03 Jan 2006

    Reference 5341

    Length 6 page(s)

    Topic Marketing

    Industry Airlines/Aviation,  Transportation/Trucking/Railroad

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    Easy Profit: A Revenue Management Pilot

    By  Ioana Popescu
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    This case introduces the concept of Revenue Management as a tool to maximize profits and provide competitive advantage to firms in diverse industries. The case and accompanying simulation are set in the airline industry, where revenue management originated.
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      The House that Branson Built: From Counter-culture to Corporate Culture

      By  Manfred F. R. Kets de Vries,  Robert Dick
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      This case study provides an opportunity to explore the person-organisation interface. From a developmental point of view, it examines the making of an entrepreneur. The case also allows for an exploration of the vicissitudes of leadership.

        Published 03 Jan 2000

        Reference 4854

        Length 26 page(s)

        Topic Leadership & Organisations

        Region Europe

        Industry Airlines/Aviation,  Entertainment,  Media Production

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        The House that Branson Built: From Counter-culture to Corporate Culture

        By  Manfred F. R. Kets de Vries,  Robert Dick
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        This case study provides an opportunity to explore the person-organisation interface. From a developmental point of view, it examines the making of an entrepreneur. The case also allows for an exploration of the vicissitudes of leadership.
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          The Boeing 777

          By  Robert Bruner
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          In October 1990, the Boeing Company announced that it was launching a new aircraft model, the 777. The task for students in this case is to evaluate the 777 against a financial standard. The students must estimate a weighted average cost of capital (WACC) with which to evaluate the project IRRs.

            Published 01 Jan 1994

            Reference 4384

            Length 27 page(s)

            Topic Economics & Finance

            Region North America

            Industry Airlines/Aviation,  Logistics and Supply Chain

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            The Boeing 777

            By  Robert Bruner
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            In October 1990, the Boeing Company announced that it was launching a new aircraft model, the 777. The task for students in this case is to evaluate the 777 against a financial standard. The students must estimate a weighted average cost of capital (WACC) with which to evaluate the project IRRs.
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              Virgin Atlantic Airways: Ten Years After

              By  Jean-Claude Larreche,  Pantéa Denoyelle
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              The Virgin Atlantic Airways (VAA) case was written on the occasion of the company's 10th anniversary. In 10 years, VAA has brought many innovations to the airline industry and won many awards for its service. It has fought against giants on an international scale and has survived the airline industry's most difficult years.

                Published 01 Feb 1995

                Reference 4323

                Length 34 page(s)

                Topic Marketing

                Region Global

                Industry Airlines/Aviation,  Transportation/Trucking/Railroad

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                Virgin Atlantic Airways: Ten Years After

                By  Jean-Claude Larreche,  Pantéa Denoyelle
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                The Virgin Atlantic Airways (VAA) case was written on the occasion of the company's 10th anniversary. In 10 years, VAA has brought many innovations to the airline industry and won many awards for its service. It has fought against giants on an international scale and has survived the airline industry's most difficult years.
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                  The Privatisation of British Airways (A)

                  By  H. Landis Gabel
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                  British Airways British Caledonian Airways This is the principal case in a set of three (with British Airways and British Caledonian Airways) that describes the situation just prior to the privatisation of British Airways when the UK government was considering major structural and regulatory changes to the industry.

                    Published 01 Jan 1986

                    Reference 3033

                    Length 32 page(s)

                    Topic Economics & Finance

                    Region Europe

                    Industry Airlines/Aviation,  Transportation/Trucking/Railroad

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                    The Privatisation of British Airways (A)

                    By  H. Landis Gabel
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                    British Airways British Caledonian Airways This is the principal case in a set of three (with British Airways and British Caledonian Airways) that describes the situation just prior to the privatisation of British Airways when the UK government was considering major structural and regulatory changes to the industry.
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                      Branson's Virgin: The Coming of Age of a Counter-Cultural Enterprise

                      By  Manfred F. R. Kets de Vries,  Robert Dick
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                      This case follows the development of Richard Branson from his early days as the editor of his own student magazine to his current status as founder and Chairman of the Virgin Group. It focuses on the iconoclastic, yet extremely effective, management style and business philosophy of a man who has become one of the world's best-known entrepreneurs.

                        Published 01 Jul 1995

                        Reference 2122

                        Length 24 page(s)

                        Topic Family Business

                        Region Global

                        Industry Airlines/Aviation,  Entertainment,  Music

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                        Branson's Virgin: The Coming of Age of a Counter-Cultural Enterprise

                        By  Manfred F. R. Kets de Vries,  Robert Dick
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                        This case follows the development of Richard Branson from his early days as the editor of his own student magazine to his current status as founder and Chairman of the Virgin Group. It focuses on the iconoclastic, yet extremely effective, management style and business philosophy of a man who has become one of the world's best-known entrepreneurs.
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