Robert Bruner

The Boeing 777

By  Robert Bruner
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In October 1990, the Boeing Company announced that it was launching a new aircraft model, the 777. The task for students in this case is to evaluate the 777 against a financial standard. The students must estimate a weighted average cost of capital (WACC) with which to evaluate the project IRRs.

    Published 01 Jan 1994

    Reference 4384

    Topic Economics & Finance

    Industry Airlines/Aviation,  Logistics and Supply Chain

    Region North America

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    The Boeing 777

    Add to cart Free Case award
    In October 1990, the Boeing Company announced that it was launching a new aircraft model, the 777. The task for students in this case is to evaluate the 777 against a financial standard. The students must estimate a weighted average cost of capital (WACC) with which to evaluate the project IRRs.
      View case

      Glaxo Italia S.P.A.: The Zinnat Marketing Decision

      By  Robert Bruner
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      In September 1990, the financial controller of the Italian subsidiary of Glaxo must evaluate a financial analysis comparing two marketing strategies for introducing a new antibiotic into the Italian market. The task for the student is to evaluate and correct the discounted cash flow analysis.

        Published 01 Jan 1992

        Reference 4386

        Topic Economics & Finance

        Industry Pharmaceuticals

        Region Europe

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        Glaxo Italia S.P.A.: The Zinnat Marketing Decision

        Add to cart Free Case award
        In September 1990, the financial controller of the Italian subsidiary of Glaxo must evaluate a financial analysis comparing two marketing strategies for introducing a new antibiotic into the Italian market. The task for the student is to evaluate and correct the discounted cash flow analysis.
          View case