Prizes & Awards
Winner of 1996 European Case Awards in Finance
Summary
In September 1990, the financial controller of the Italian subsidiary of Glaxo must evaluate a financial analysis comparing two marketing strategies for introducing a new antibiotic into the Italian market. The task for the student is to evaluate and correct the discounted cash flow analysis.
Teaching objectives
Illustrate the application of valuation analysis to strategic alliances Exercise students' valuation skills, particularly in the identification of relevant cash flows, and the estimation of cost of capital Evaluate critically the use of different measures of investment attractiveness
